SEO and Content Writer

🚀 Job Overview

Whitecollars is seeking a skilled SEO and Content Writer who will drive organic traffic growth through content creation and comprehensive SEO strategies. This role combines off-page SEO expertise with content development to enhance the company's online presence, establish thought leadership, and generate leads for their HR consultancy services. The position requires creating engaging, optimized content while building high-quality backlinks and executing strategic outreach initiatives.

ASSUMPTION: While the job title mentions "SEO and Content Writer," the detailed description clarifies this is actually an Off-Page SEO Specialist role with significant content creation responsibilities.

📋 Key Responsibilities

Content Creation

✅ Write high-quality, SEO-optimized content for blogs, articles, web pages, social media, and email campaigns

✅ Develop engaging content focused on HR trends, recruitment strategies, and workforce management

✅ Tailor content to resonate with diverse audience segments (businesses, HR professionals, job seekers)

SEO Strategy

✅ Conduct keyword research and integrate SEO best practices into all content efforts

✅ Develop and execute comprehensive on-page and off-page SEO strategies

✅ Monitor and analyze SEO performance metrics and refine strategies accordingly

✅ Build and maintain high-quality backlinks through strategic outreach, partnerships, and collaborations

Content Strategy and Planning

✅ Collaborate with marketing, HR, and other teams to plan and execute content campaigns

✅ Maintain a content calendar for consistent delivery of relevant content

✅ Research industry trends and competitor activity to generate innovative content ideas

Performance Analysis

✅ Utilize analytics tools to track content performance, backlink efficacy, and user engagement

✅ Provide actionable insights to optimize content campaigns and SEO strategies

✅ Monitor conversion rates and adjust tactics to improve results

Collaboration

✅ Partner with designers, developers, and marketing professionals

✅ Work closely with subject matter experts for accurate content creation

✅ Foster relationships with bloggers, influencers, and webmasters for link-building

🎯 Required Qualifications

Education: Not specified

Experience: Proven experience as an Off-Page SEO Specialist, Content Marketer, or similar role

Skills:

• Strong understanding of search engine algorithms, link-building strategies, keyword research, and ranking factors
• Exceptional writing and editing skills for SEO-optimized content
• Proficiency in SEO tools (Google Analytics, Ahrefs, SEMrush, Moz)
• Ability to analyze backlink profiles and website performance metrics
• Knowledge of digital marketing trends and HR industry insights
• Strong project management skills for maintaining content calendars
• Excellent collaboration and communication skills

Preferred Qualifications:

• Experience with marketing automation tools and analytics platforms
• Familiarity with graphic design and content creation tools
• Experience with email marketing and social media content strategies
• Previous experience in HR or recruitment industry
• Understanding of UX writing and website usability

ASSUMPTION: While specific education requirements aren't mentioned, this type of role typically requires at least a bachelor's degree in marketing, communications, journalism, or a related field, though extensive practical experience may substitute for formal education in this industry.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Competitive salary and benefits package, professional development opportunities, collaborative work environment, flexible working arrangements

Industry Comparison: Not specified

ASSUMPTION: SEO and content writing roles in Cairo typically range from 5,000-15,000 EGP monthly for mid-level positions, with senior specialists potentially earning 15,000-25,000+ EGP, depending on experience and company size. However, HR consultancies often offer competitive packages that may exceed these ranges to attract top talent.

🔍 Company Context

Industry Position: Whitecollars is an HR consultancy focused on connecting businesses with top talent and providing innovative HR solutions.

Company Size: Not specified

Company Stage: Not specified

ASSUMPTION: Based on the comprehensive service offering mentioned (talent connection, HR solutions, recruitment services, employee development), Whitecollars appears to be an established HR consultancy with a developed market presence in Cairo, rather than a startup operation. The formal job description and structured benefits suggest a medium-sized professional services organization.

📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Professional development and career growth opportunities mentioned

ASSUMPTION: This appears to be a mid to senior-level position based on the comprehensive responsibilities and required expertise in specialized SEO techniques and content strategy. The candidate would likely work within a marketing team and potentially report to a Marketing Manager or Digital Marketing Director. The emphasis on collaboration suggests working as part of a cross-functional team rather than as a solo specialist.

🌍 Location & Work Environment

Office Type: Not explicitly specified, though flexible working arrangements are mentioned

Geographic Context: Cairo is Egypt's capital and largest city, serving as a major business hub for North Africa with a growing digital marketing sector

Work Schedule: Not specified, though flexible working arrangements are mentioned

Regional Considerations: Cairo has a vibrant but competitive job market in digital marketing, with a growing emphasis on SEO and content marketing as Egyptian businesses expand their online presence

ASSUMPTION: The mention of "flexible working arrangements" suggests this role may offer some remote work options or flexible hours, which is becoming more common in Egypt's professional services sector, especially for digital roles. The role is likely primarily office-based but with flexibility components.

💼 Interview & Application Insights

Typical Process: HR consultancies typically conduct multi-stage interviews including initial screening, technical assessment of SEO knowledge, writing sample evaluation, and culture fit interviews

Key Assessment Areas: SEO technical knowledge, content writing samples, analytical capabilities, strategic thinking, industry familiarity, and collaborative approach

Application Tips: Prepare a portfolio of SEO-optimized content samples, showcase measurable results from previous campaigns (traffic growth, ranking improvements, backlink quality), and demonstrate knowledge of HR industry trends

ATS Keywords: SEO specialist, content marketing, backlink building, keyword research, SEO analytics, HR content, Google Analytics, SEMrush, Ahrefs, content strategy, off-page SEO

ASSUMPTION: These insights are based on standard industry practices for SEO and content marketing roles in professional services organizations, not on specific details provided by Whitecollars.

🛠️ Tools & Technologies

Google Analytics, Ahrefs, SEMrush, Moz, content management systems, marketing automation tools, social media platforms, email marketing platforms, keyword research tools

ASSUMPTION: The listing explicitly mentions Google Analytics, Ahrefs, SEMrush, and Moz. Additional tools listed are industry-standard for this type of role and implied by the responsibilities mentioned (content creation, social media, email campaigns).

👔 Cultural Fit Considerations

Company Values: Excellence, innovation, and empowerment appear to be key values based on company description

Work Style: Collaborative, dynamic, and results-oriented environment that values strategic thinking and cross-functional teamwork

Self-Assessment: Do you thrive in collaborative environments? Are you passionate about both the technical aspects of SEO and creative content development? Can you translate HR concepts into engaging content? Are you comfortable using data to drive strategy decisions?

ASSUMPTION: These values and work style attributes are inferred from the company's self-description as committed to "connecting businesses with top talent" and providing "innovative HR solutions," as well as the job description's emphasis on collaboration and working across teams.

⚠️ Potential Challenges

This role combines technical SEO expertise with high-level content creation skills, requiring a rare dual specialization. The position demands both analytical thinking for SEO strategy and creative abilities for content development. The broad scope of responsibilities (from technical backlink building to creative content creation) may require extensive multitasking and prioritization skills. Creating engaging content about HR topics while maintaining SEO optimization requires specialized knowledge of both disciplines.

ASSUMPTION: These potential challenges are identified based on the comprehensive and diverse set of responsibilities outlined in the job description, which span multiple specialized skill sets typically found in separate roles.

📈 Similar Roles Comparison

This position combines responsibilities typically split between different roles: Content Writers focus primarily on creating engaging copy, SEO Specialists concentrate on technical optimization, and Link Building Specialists focus on outreach. Unlike pure content roles, this position requires significant technical SEO knowledge and analytics capabilities. Unlike pure SEO technical roles, it demands strong creative writing abilities. The role also differs from general digital marketing positions by requiring specialized knowledge of HR industry trends and audiences.

ASSUMPTION: This comparison is based on standard industry role definitions and the comprehensive set of responsibilities outlined in this job description.

📝 Sample Projects

• Developing a comprehensive guide to recruitment best practices that ranks for target keywords while providing valuable insights to HR managers
• Creating and executing an outreach campaign to build backlinks from respected HR industry publications and websites
• Analyzing website traffic patterns to identify content gaps and developing an editorial calendar to address those opportunities
• Producing a series of SEO-optimized blog posts on employee retention strategies that converts readers into leads
• Developing and optimizing landing pages for specific HR services that improve conversion rates while maintaining strong SEO performance

ASSUMPTION: These project examples are derived directly from the responsibilities listed in the job description and represent typical applications of those responsibilities in an HR consultancy context.

❓ Key Questions to Ask During Interview

• How does the content marketing strategy align with the company's broader business goals and client acquisition targets?
• What metrics do you use to evaluate the success of SEO and content initiatives?
• Could you describe the collaboration process between the SEO/content team and other departments?
• What are the biggest content and SEO challenges Whitecollars is currently facing?
• How does the company stay updated on the frequent changes to search engine algorithms?
• What professional development opportunities exist for specialists in this role?

ASSUMPTION: These questions are suggested based on the role type and industry standards for SEO and content positions in professional services organizations. They should be adapted based on specific interview context and the candidate's priorities.