- Job Title: Senior Business Analyst (Marketing)
- Company: dbt Labs
- Location: Costa Rica - Remote
- Job Type: Full-Time
- Category: Analytics & Data
- Date Posted: June 5, 2025
- Experience Level: Mid-Senior Level (5-10 years)
- Remote Status: Remote (Solely)
🚀 Job Overview
dbt Labs, the pioneer of analytics engineering, is seeking a Senior Business Analyst to drive marketing initiatives and accelerate revenue. This role bridges data across the full funnel, empowering data-driven decisions. Key aspects include:
- Developing dashboards and reporting frameworks for revenue-driving activities.
- Analyzing campaign performance and supporting ROI/attribution modeling.
- Identifying data quality issues and proactively flagging them for resolution.
- Leveraging historical data and predictive modeling to guide future strategy.
ASSUMPTION: This role requires a strong understanding of sales and marketing motions, as well as experience working with data, particularly SQL.
📋 Key Responsibilities
- 📈 Develop and maintain dashboards to provide visibility into marketing performance and revenue-driving activities.
- 🔍 Analyze campaign performance to identify trends, optimize campaigns, and maximize ROI.
- 🔎 Identify data quality issues in CRM systems and proactively flag them for resolution.
- 📊 Support ROI and attribution modeling for marketing programs and sales initiatives.
- 🔮 Use historical data and predictive modeling to guide future strategy decisions.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently with data.
🎯 Required Qualifications
- Education: Bachelor's degree in a relevant field (e.g., Business, Statistics, Mathematics, or a related discipline). A Master's degree is a plus.
- Experience: 4+ years of experience working with data, with a strong focus on SQL.
- Required Skills:
- Proficiency in SQL and data analysis.
- Experience with dashboard development tools (e.g., Tableau).
- Knowledge of the lead funnel lifecycle and related metrics.
- Strong communication skills, with the ability to translate complex data findings into clear, actionable insights for non-technical stakeholders.
- Preferred Skills:
- Experience with dbt is a strong plus.
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot, or Salesforce Marketing Cloud).
- Knowledge of predictive modeling and statistical analysis.
ASSUMPTION: Candidates with experience in marketing analytics or a related field will be well-suited for this role.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 per year (AI-estimated, based on role, experience level, and location)
- Benefits:
- Unlimited vacation time with a culture that actively encourages time off.
- 401k plan with a 3% guaranteed company contribution.
- Comprehensive healthcare coverage.
- Generous paid parental leave.
- Health & wellness stipend.
- Flexible stipends for home office setup, learning and development, office space, and more.
- Working Hours: Full-time (40 hours per week), with flexible scheduling.
ASSUMPTION: The salary range is AI-estimated and may vary based on the candidate's experience and negotiation.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 501-1,000 employees
- Founded: 2016
- Company Description: dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, they've grown from an open-source project into the leading analytics engineering platform, now used by over 50,000 teams every week.
- Company Specialties: Analytics, data engineering, and data science.
📊 Role Analysis
- Career Level: Mid-Senior Level
- Reporting Structure: This role reports directly to the Marketing Analytics Manager.
- Work Arrangement: Remote (Solely)
- Growth Opportunities:
- Potential career progression into a management or senior leadership role within the marketing analytics team.
- Opportunities to work on high-impact projects and drive strategic decisions.
🌍 Location & Work Environment
- Office Type: Remote (Solely)
- Office Location(s): Costa Rica - Remote
- Geographic Context: Costa Rica offers a tropical climate, rich culture, and a growing tech industry.
- Work Schedule: Flexible, with a focus on results and deliverables.
💼 Interview & Application Insights
- Typical Process: Phone/Video screen → Take-home data analysis challenge → Final interview with the Marketing Analytics Manager and other team members.
- Key Assessment Areas: Data analysis skills, problem-solving, communication, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Prepare a portfolio or examples of your data analysis work, if applicable.
- Research dbt Labs and the role to demonstrate your interest and understanding during the interview.
- Company Values: Empower data practitioners, foster innovation, and drive impact.
- Work Style: Collaborative, data-driven, and results-oriented.
- Self-Assessment Questions:
- How do you align with dbt Labs' values, particularly in empowering data practitioners?
- How comfortable are you working remotely and independently with data?
- How well do you collaborate with stakeholders to support data-related needs?
⚠️ Potential Challenges
- Role-specific: Balancing multiple projects and priorities while maintaining data quality and accuracy.
- Company-specific: Working in a fast-paced, growing startup environment with evolving priorities.
- Work arrangement-specific: Requires strong self-motivation and time management skills when working remotely.
- Location-specific: Time zone differences may impact communication and collaboration with team members in other regions.
📈 Similar Roles Comparison
- Role Differentiation: This role focuses on marketing-specific data analysis and reporting, while similar roles may have a broader focus on business intelligence or data analysis across the entire organization.
- Industry-specific Context: dbt Labs operates in the software development industry, with a focus on analytics engineering and data transformation.
- Career Path Comparison: This role can lead to career progression within the marketing analytics team or broader data analytics functions within the organization.
📝 Sample Projects
- Developing and maintaining dashboards to track marketing campaign performance and ROI.
- Analyzing customer data to identify trends and optimize marketing strategies.
- Collaborating with cross-functional teams to improve data quality and accuracy in CRM systems.
❓ Key Questions to Ask During Interview
- What are the most pressing data analysis challenges facing the marketing team currently?
- How does this role collaborate with other marketing teams and stakeholders?
- What opportunities are there for professional growth and development within this role?
- How does dbt Labs support work-life balance for remote employees?
- What are the most important priorities for this role in the first 30 days?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/dbtlabsinc/jobs/4573331005).
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Prepare a portfolio or examples of your data analysis work, if applicable.
- Follow up with the Talent Acquisition Team after submitting your application to confirm receipt and express your interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
