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Senior Business Analyst, Marketing Operations

The Home Depot
Full-time
On-site
United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Business Analyst, Marketing Operations

πŸ”Ή Company: The Home Depot

πŸ”Ή Location: STORE SUPPORT CENTER, ATLANTA - 9090

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Serving as the primary point of contact between Marketing Operations and external stakeholders
  • Gathering and translating stakeholder requirements into actionable inputs for the Marketing Operations team
  • Optimizing processes and providing ongoing support for marketing systems
  • Collaborating with cross-functional partners to understand processes and system requirements
  • Requiring a strong understanding of marketing technology systems and capabilities

ASSUMPTION: This role involves a significant amount of stakeholder management and requires a strong understanding of marketing technology to effectively gather and translate requirements.

πŸ“‹ Key Responsibilities

βœ… Serve as the main point of contact between Marketing Operations and external stakeholders (10%)

βœ… Provide ongoing support for systems that enable marketing project execution (20%)

βœ… Optimize processes and support through automation, incremental enhancements, process improvement, and training programs (20%)

βœ… Partner with third-party software providers to understand and influence their capabilities roadmap (10%)

βœ… Collaborate with cross-functional partners to understand processes and system requirements (20%)

βœ… Gather and translate stakeholder requirements into actionable inputs for the Marketing Operations team (20%)

ASSUMPTION: The percentages listed are estimates and may vary based on specific project needs and team dynamics.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 4 years of experience in marketing operations, marketing technology operations, or related fields

Required Skills:

  • Excellent verbal and written communication skills
  • Strong problem-solving skills
  • Ability to manage around ambiguity
  • Working knowledge of customer data, SQL, and relational databases (preferred)
  • Previous experience in traditional and/or digital marketing, marketing operations, or marketing technology operations

Preferred Skills:

  • Self-motivated and able to work independently and collaboratively within/across teams
  • Ability to lead and deliver projects with little direction
  • Experience with Marketing Technology systems and ways of working

ASSUMPTION: While not explicitly stated, experience with marketing technology systems and ways of working is highly recommended for this role.

πŸ’° Compensation & Benefits

Salary Range: The Home Depot offers competitive salaries for this role. According to industry standards, the salary range for a Senior Business Analyst in Marketing Operations with 4-5 years of experience in the Atlanta area is approximately $85,000 - $110,000 per year.

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Employee discount on Home Depot purchases
  • Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM. Occasional overtime may be required.

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The Home Depot operates in the retail industry, specifically focusing on home improvement and customer service.

Company Size: The Home Depot is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: The Home Depot was founded in 1979 and has since grown to become the world's largest home improvement specialty retailer, operating over 2,300 retail stores across multiple countries.

Company Description:

  • The Home Depot is committed to providing exceptional customer service and offering a wide variety of high-quality home improvement products
  • The company values and rewards dedicated, knowledgeable, and experienced professionals
  • The Home Depot is consistently ranked as a top Fortune 500 company

Company Specialties:

  • Retail
  • Home improvement
  • Customer service

Company Website: http://www.careers.homedepot.com

ASSUMPTION: The Home Depot's focus on customer service and employee development makes it an attractive option for career-minded individuals seeking growth opportunities in the retail industry.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring a significant amount of experience and expertise in marketing operations.

Reporting Structure: The Senior Business Analyst reports directly to the Manager, CRM Marketing Ad/Ops and has no direct reports.

Work Arrangement: This role is on-site, with occasional overnight travel required (less than 10% of the time).

Growth Opportunities:

  • Potential career advancement within the Marketing Operations team or related departments
  • Opportunities to work on high-impact projects and gain exposure to senior leadership
  • Access to professional development opportunities, such as tuition reimbursement and training programs

ASSUMPTION: The Home Depot's large size and diverse range of departments provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: The Home Depot's corporate headquarters is located in a modern office building in Atlanta, Georgia.

Office Location(s): STORE SUPPORT CENTER, ATLANTA - 9090

Geographic Context:

  • Atlanta is a major metropolitan area with a diverse range of cultural, entertainment, and recreational opportunities
  • The office is located in a suburban area with easy access to major highways and public transportation
  • The cost of living in Atlanta is generally lower than in other major metropolitan areas, such as New York or Los Angeles

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM. Occasional overtime may be required.

ASSUMPTION: The Home Depot's Atlanta headquarters offers a modern, collaborative work environment with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the hiring manager
  • On-site interview with the hiring manager and other team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Communication skills and ability to translate complex topics
  • Problem-solving skills and ability to manage around ambiguity
  • Understanding of marketing technology systems and capabilities
  • Collaboration and teamwork skills

Application Tips:

  • Highlight relevant experience and achievements in marketing operations or related fields
  • Tailor your resume and cover letter to emphasize your understanding of marketing technology and stakeholder management
  • Prepare examples of your problem-solving skills and ability to manage around ambiguity

ATS Keywords: Marketing Operations, Stakeholder Management, Marketing Technology, Data Analysis, SQL, Process Improvement, Collaboration, Communication

ASSUMPTION: The Home Depot's interview process is designed to assess the candidate's technical skills, communication abilities, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Marketing Technology systems (e.g., CRM, marketing automation, digital asset management)
  • SQL and relational databases
  • Project management tools (e.g., Asana, Jira, Trello)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the candidate works with.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Excellence
  • Caring
  • Integrity
  • Diversity
  • Respect

Work Style:

  • Collaborative and team-oriented
  • Results-driven and action-oriented
  • Adaptable and able to manage around ambiguity

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you comfortable managing around ambiguity and solving complex problems?
  • Do you have a strong understanding of marketing technology systems and capabilities?

ASSUMPTION: The Home Depot values candidates who are strong communicators, problem solvers, and team players with a deep understanding of marketing technology.

⚠️ Potential Challenges

  • Managing multiple stakeholders with competing priorities and expectations
  • Keeping up with the rapidly evolving marketing technology landscape
  • Occasional overnight travel requirements
  • Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: The Senior Business Analyst role at The Home Depot presents unique challenges that require strong communication, problem-solving, and stakeholder management skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Business Analyst roles, this position places a greater emphasis on stakeholder management and marketing technology understanding
  • In the retail industry, The Home Depot's size and scale offer more extensive growth opportunities than smaller retailers
  • Career paths for Business Analysts in marketing operations can lead to roles such as Marketing Technology Manager, Marketing Operations Manager, or even Chief Marketing Technologist

ASSUMPTION: The Senior Business Analyst role at The Home Depot offers unique opportunities for career growth and development within the marketing operations field.

πŸ“ Sample Projects

  • Developing and implementing a new marketing automation workflow to improve campaign efficiency
  • Conducting a data analysis project to identify trends and optimize marketing spend
  • Collaborating with cross-functional teams to streamline marketing project execution processes

ASSUMPTION: The specific projects a Senior Business Analyst at The Home Depot works on will vary depending on the organization's needs and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within Marketing Operations?
  • How does this role contribute to the overall success of the Marketing Operations team and the company as a whole?
  • What are the most significant challenges facing the Marketing Operations team currently, and how can this role help address them?
  • How does The Home Depot support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how is it supported within the Marketing Operations team?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in and understanding of the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in marketing operations and marketing technology
  • Prepare examples of your problem-solving skills and ability to manage around ambiguity
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.