📌 Core Information
🔹 Job Title: Senior Campaign Manager (Demand Generation)
🔹 Company: BuildOps
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
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📌 Essential Job Details
🚀 Job Overview
As the Senior Campaign Manager (Demand Generation) at BuildOps, you will play a crucial role in driving revenue growth through innovative, data-driven demand generation strategies. You will leverage your expertise in multi-channel marketing to build and optimize high-impact campaigns that deliver qualified pipeline and tangible business results. Collaborating closely with the sales and product marketing teams, you will strive to align messaging, targeting, and insights to maximize the impact of your campaigns.
ASSUMPTION: The job description indicates that this is a senior-level demand generation role within a fast-paced, high-growth technology startup environment.
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📋 Key Responsibilities
✅ Drive revenue from the SMB and MM segments of the Commercial MEP market and partner with the Director of Demand Generation to build an inbound engine that's best-in-class.
✅ Develop and execute high-performing, multi-channel demand generation campaigns across paid, organic, email, content, and events to drive pipeline and revenue.
✅ Own campaign strategy and execution, optimizing for conversion rates, cost per lead (CPL), and ROI.
✅ Partner with sales and product marketing to create a feedback loop to align messaging, targeting, and share learnings.
✅ Leverage data and analytics to track campaign performance and make real-time adjustments for maximum impact.
✅ Manage and mentor a junior campaign specialist, as well as external agency partners, to execute campaigns at scale.
✅ Experiment with new marketing strategies, including AI-driven demand gen, and emerging digital channels.
ASSUMPTION: The job description covers the full scope of responsibilities expected for a senior-level demand generation role, including campaign strategy, execution, optimization, cross-functional collaboration, and team management.
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🎯 Required Qualifications
Education: Not specified
Experience:
- 5+ years of experience in B2B demand generation with a strong track record of pipeline growth
- 3+ years managing people (direct reports, agencies, or contractors)
Skills:
- Expertise in paid media (Google Ads, LinkedIn Ads, Meta Ads, or others), SEO/SEM, and email marketing
- Proficiency in marketing automation platforms (HubSpot, Marketo, or Pardot) and CRM tools
- Strong analytical skills, with the ability to track key metrics and optimize campaigns based on performance
ASSUMPTION: The job description outlines the typical qualifications expected for a senior-level demand generation role, including relevant experience, people management skills, and technical proficiency in marketing tools and channels.
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💰 Compensation & Benefits
Salary Range: $120,000 to $140,000 base salary + equity + bonus
Benefits:
- Comprehensive benefits package
- Work from home stipend
- Flexible paid time off
- Company events, team-building activities, and free lunch for in-office days
Industry Comparison: The provided salary range is competitive for a senior-level demand generation role in the Los Angeles, CA tech/startup market, based on industry data and cost of living.
ASSUMPTION: The compensation details listed are comprehensive and in line with industry standards for a senior demand generation position at a well-funded, high-growth startup in Los Angeles.
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📌 Applicant Insights
🔍 Company Context
Industry Position: BuildOps is a fast-paced, high-growth startup transforming the $30-billion commercial contracting industry through its all-in-one digital platform.
Company Size: Not explicitly stated, but the company has raised multiple rounds of funding from reputable venture capital firms, indicating a growing, well-funded startup.
Company Stage: BuildOps is a startup in a high-growth phase, as evidenced by its funding, industry recognition, and ambitious goal of digitizing a traditional industry.
ASSUMPTION: The provided company information suggests that BuildOps is a well-funded, high-growth startup in the construction technology (ConTech) space, with a strong market position and industry recognition.
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📊 Role Analysis
Career Level: This is a senior-level demand generation role, with 5+ years of relevant experience and 3+ years of people management required.
Reporting Structure: The job description does not explicitly state the reporting structure, but the senior-level nature of the role suggests the position likely reports to a Director or VP of Demand Generation.
Team Size/Composition: The role includes managing a junior campaign specialist as well as external agency partners, indicating a small but nimble team structure.
Growth Opportunities: The fast-paced, high-growth nature of the startup environment could provide opportunities for career advancement and increased responsibilities over time.
ASSUMPTION: Based on the job requirements and company context, this is a senior-level demand generation role with some direct reports and the potential for growth within a rapidly expanding startup.
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🌍 Location & Work Environment
Office Type: This is a hybrid role, with 3 days per week required in the Los Angeles, CA office.
Geographic Context: Los Angeles is a major tech hub and startup ecosystem, with a high cost of living but also significant career opportunities in the technology and innovation sectors.
Work Schedule: The job description does not specify the exact work schedule, but a hybrid model with some in-office time is indicated.
Regional Considerations: The Los Angeles location provides access to a diverse talent pool and proximity to industry partners, but also requires consideration of the region's high cost of living and traffic/commute challenges.
ASSUMPTION: The hybrid work model with some in-office time is a common arrangement for senior-level roles at growing startups in tech-centric hubs like Los Angeles.
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💼 Interview & Application Insights
Typical Process: The interview process for a senior demand generation role at a startup like BuildOps may include an initial phone/video screen, followed by in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially the executive team.
Key Assessment Areas: Employers will likely evaluate candidates' expertise in demand generation strategy and execution, data-driven decision-making, cross-functional collaboration, and team leadership skills.
Application Tips: Applicants should highlight their proven track record of driving pipeline and revenue growth through multi-channel campaigns, as well as their ability to work effectively in a fast-paced, high-growth environment.
ATS Keywords: Relevant keywords to include in applications may include "demand generation," "campaign management," "marketing automation," "data analytics," "team leadership," and "B2B marketing."
ASSUMPTION: The typical interview process and assessment areas for a senior-level demand generation role at a startup are based on industry standards, although the specific approach may vary.
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🛠️ Tools & Technologies
The job description mentions the following relevant tools and technologies:
- Paid media platforms (Google Ads, LinkedIn Ads, Meta Ads)
- SEO/SEM
- Email marketing
- Marketing automation platforms (HubSpot, Marketo, Pardot)
- CRM tools
ASSUMPTION: In addition to the tools listed, senior demand generation roles in the technology industry often require proficiency with data analytics platforms, content management systems, and emerging AI-driven marketing tools.
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👔 Cultural Fit Considerations
Company Values: BuildOps is committed to transforming the commercial contracting industry through innovative, data-driven technology solutions. The company values a fast-paced, high-growth mentality and a focus on tangible business results.
Work Style: The job description indicates a fast-paced, high-growth environment where candidates should thrive on testing new ideas, pushing boundaries, and delivering measurable impact.
Self-Assessment: Applicants should consider whether they are comfortable working in a startup setting, enjoy a dynamic, fast-moving pace, and are motivated by the challenge of driving significant business growth.
ASSUMPTION: The company culture at BuildOps emphasizes innovation, data-driven decision-making, and a results-oriented mindset, which are typical of successful startups in the technology industry.
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⚠️ Potential Challenges
The senior-level demand generation role at BuildOps may present the following potential challenges:
- High workload and tight deadlines due to the fast-paced, high-growth nature of the startup environment
- Broad responsibilities spanning strategy, execution, optimization, and team management
- Aligning marketing efforts with the sales and product teams to ensure seamless collaboration and impact
ASSUMPTION: These potential challenges are common for senior-level demand generation roles in fast-paced, high-growth startups, but the specific intensity and nature of the challenges may vary based on the company's unique circumstances.
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📈 Similar Roles Comparison
The Senior Campaign Manager (Demand Generation) role at BuildOps is similar to other senior-level demand generation positions in the technology industry, such as:
- Demand Generation Manager
- Marketing Campaign Manager
- Digital Marketing Manager
These roles typically involve developing and executing multi-channel marketing campaigns, leveraging data and analytics to drive performance, and collaborating cross-functionally to align marketing efforts with broader business objectives.
ASSUMPTION: The key responsibilities and qualifications for this role are consistent with industry standards for senior-level demand generation positions, with some variations based on the specific company and market focus.
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📝 Sample Projects
As the Senior Campaign Manager (Demand Generation) at BuildOps, you may work on projects such as:
- Developing and implementing a comprehensive multi-channel demand generation strategy to drive pipeline and revenue growth in the SMB and MM segments of the commercial contracting market
- Analyzing campaign performance data to identify optimization opportunities and make real-time adjustments to improve conversion rates, cost per lead, and ROI
- Collaborating with the sales and product marketing teams to align messaging, targeting, and share insights that enhance the overall customer experience
- Mentoring and managing a junior campaign specialist, as well as external agency partners, to scale the execution of demand generation campaigns
- Experimenting with new marketing strategies, such as AI-driven demand generation tools and emerging digital channels, to stay at the forefront of industry trends
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the types of initiatives a senior demand generation manager would typically undertake in a fast-paced, high-growth startup environment.
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❓ Key Questions to Ask During Interview
When interviewing for the Senior Campaign Manager (Demand Generation) role at BuildOps, consider asking the following questions:
1. Can you share more about the current state of your demand generation program and the key metrics you're focused on improving?
2. How does the demand generation team collaborate with the sales and product marketing functions to ensure alignment and drive maximum impact?
3. What are the primary growth channels and strategies you envision the new Senior Campaign Manager exploring and implementing?
4. Can you describe the team structure and resources available to support the execution of demand generation campaigns?
5. What are the primary challenges or pain points the company is looking to address through this senior-level demand generation role?
6. How does BuildOps approach experimentation and innovation in its marketing efforts, and what kind of support is provided for trying new approaches?
ASSUMPTION: These questions are designed to help the candidate better understand the specific priorities, challenges, and resources related to the demand generation function at BuildOps, as well as gauge the level of autonomy and support provided for this senior-level role.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue the Senior Campaign Manager (Demand Generation) role at BuildOps, applicants should:
1. Carefully review the job description and requirements to ensure a strong fit with their background and experience.
2. Tailor their resume and cover letter to highlight their proven track record in driving pipeline and revenue growth through multi-channel demand generation campaigns.
3. Research the company, its industry position, and the competitive landscape to demonstrate a deep understanding of the role and its strategic importance.
4. Prepare thoughtful questions to ask during the interview process that showcase their expertise and interest in the opportunity.
5. Optimize their application for relevant ATS systems by incorporating industry-standard keywords related to demand generation, marketing automation, and data analytics.
6. Be prepared to discuss their approach to team leadership, cross-functional collaboration, and data-driven decision-making during the interview process.
By following these steps, applicants can position themselves as strong candidates for the Senior Campaign Manager (Demand Generation) role at the innovative startup, BuildOps.
