- Developing and executing comprehensive channel marketing strategies to strengthen partner engagement and accelerate revenue growth.
- Managing co-funded marketing initiatives, from strategy and planning through execution, measurement, and reporting.
- Maintaining rigorous budget control of marketing development funds (MDF) and co-op investments, demonstrating clear return on investment for both HID and partner organizations.
- Acting as the primary marketing point of contact for channel partners and internal sales contacts, cultivating trusted, value-based relationships.
- Staying informed on industry trends, partner marketing innovations, and competitor activities to inform strategy.
*ASSUMPTION:* This role requires a strategic mindset, strong analytical skills, and the ability to balance multiple projects and stakeholders. Success will depend on the candidate's ability to build and maintain strong relationships, both internally and externally, and to make data-driven decisions.
📋 Key Responsibilities
✅ Develop and execute comprehensive channel marketing strategies to strengthen partner engagement and accelerate revenue growth.
✅ Manage co-funded marketing initiatives, from strategy and planning through execution, measurement, and reporting.
✅ Maintain rigorous budget control of marketing development funds (MDF) and co-op investments, demonstrating clear return on investment for both HID and partner organizations.
✅ Act as the primary marketing point of contact for channel partners and internal sales contacts, cultivating trusted, value-based relationships.
✅ Stay informed on industry trends, partner marketing innovations, and competitor activities to inform strategy.
*ASSUMPTION:* The candidate should have strong project management skills, excellent communication abilities, and the capacity to work effectively with both internal teams and external partners.
🎯 Required Qualifications
Education:
- Bachelor's or Master's degree in Marketing, Business, or a related field.
Experience:
- Minimum of 5 years of experience in marketing roles with a focus on channel partner management and co-op marketing.
Required Skills:
- Proven track record of developing and executing partner marketing programs that drive engagement and revenue.
- Experience managing co-op marketing funds, budgets, and performance reporting, with a focus on strict budget discipline and ROI delivery.
- Strong understanding of B2B marketing strategies and partner ecosystems.
- Customer-first mindset with the ability to design programs that align with customer needs and enhance partner value.
- Proficiency in Salesforce and marketing automation platforms (Marketo, 6Sense) for campaign management, funnel building, and measurement.
- Exceptional communication and relationship-building skills, with the ability to liaise effectively with external agencies, channel partners, and internal teams.
- Ability to develop and execute marketing plans, create compelling content, and deliver results through collaborative execution.
- Self-starter with excellent project management skills and attention to detail.
Preferred Skills:
- Experience in the physical security, access control, or wider security technology industry.
*ASSUMPTION:* The ideal candidate will have experience in the access control industry, but this is not a strict requirement. More important is the candidate's ability to understand and adapt to the unique aspects of the industry and its customers.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 per year (Based on industry standards for a Senior Marketing Manager role in Austin, TX)
Benefits:
- Competitive salary and rewards package
- Competitive benefits and annual leave offering, allowing for work-life balance
- A vibrant, welcoming, and inclusive culture
- Extensive career development opportunities and resources to maximize potential
- To be a part of a global organization that is pioneering the hardware, software, and services that allow people to confidently navigate the physical and digital worlds
Working Hours: Full-time, 40 hours per week
*ASSUMPTION:* The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Physical Access Control Solutions (PACS)
Company Size: Large (10,001+ employees)
Founded: 1994 (as ASSA ABLOY; HID Global was founded in 1991)
Company Description: ASSA ABLOY is the global leader in access solutions, empowering billions of people to experience a safer and more open world through innovative hardware, software, and services. The company operates in over 70 countries and has a strong presence in the Americas, EMEA, and APAC regions.
Company Specialties: Access control, identity management, biometrics, mobile credentials, and cloud-based security solutions.
*ASSUMPTION:* ASSA ABLOY's extensive global presence and diverse product portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Director of Channel Marketing and works closely with cross-functional teams, including sales, product, and global marketing.
Work Arrangement: On-site, full-time position based in Austin, Texas, with occasional travel required for partner meetings and industry events.
Growth Opportunities:
- Potential to lead and mentor junior marketing team members as the team grows.
- Opportunities to expand responsibilities based on performance and company growth.
- Exposure to various aspects of the business, enabling a well-rounded understanding of the company's operations and strategy.
*ASSUMPTION:* This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing function or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open floor plans and dedicated team areas.
Office Location(s): Austin, Texas (headquarters), with additional offices worldwide.
Geographic Context: Austin, Texas, is a vibrant, growing city with a thriving tech industry, offering a high quality of life with affordable housing, diverse cultural attractions, and an abundance of outdoor activities.
Work Schedule: Standard business hours with flexibility for remote work on an as-needed basis.
*ASSUMPTION:* The Austin office provides a dynamic, collaborative work environment that fosters creativity and innovation.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. In-depth behavioral interviews with hiring managers and team members
4. Final interview with the Director of Channel Marketing
5. Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to manage multiple projects and stakeholders
- Communication and relationship-building skills
- Data analysis and reporting skills
- Industry knowledge and understanding of partner ecosystems
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit.
- Research ASSA ABLOY's products, industry, and competitors to demonstrate your understanding of the business and market landscape.
*ASSUMPTION:* The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- 6Sense
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello)
- Marketing automation platforms (e.g., HubSpot, Pardot)
*ASSUMPTION:* The candidate should have experience with relevant marketing automation platforms and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty and transparency in all our interactions.
- Responsibility: We take ownership of our actions and their outcomes.
- Teamwork: We collaborate and support each other to achieve our goals.
- Innovation: We embrace change and continuously seek to improve.
- Sustainability: We are committed to minimizing our environmental impact and promoting sustainable practices.
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering meaningful impact
- Adaptable and open to feedback
- Committed to continuous learning and professional development
Self-Assessment Questions:
1. Can you provide an example of a time when you had to manage a challenging partner relationship, and how did you approach it?
2. How do you prioritize and manage multiple projects with competing deadlines and stakeholders?
3. Can you describe a situation where you had to adapt to a significant change in your work environment, and how did you handle it?
*ASSUMPTION:* Candidates should be able to demonstrate their alignment with ASSA ABLOY's values and work style, and provide concrete examples of their problem-solving skills and adaptability.
⚠️ Potential Challenges
- Managing a large portfolio of channel partners with diverse needs and expectations.
- Balancing the demands of multiple stakeholders, including internal teams, external partners, and customers.
- Keeping up with industry trends and competitor activities in a rapidly evolving market.
- Maintaining strict budget control and demonstrating clear ROI for both HID and partner organizations.
*ASSUMPTION:* The ideal candidate will have experience managing complex partner relationships and navigating challenging market dynamics.
📈 Similar Roles Comparison
- Channel Marketing Manager (HID Global) vs. Channel Marketing Manager (Competitor): HID Global's role focuses more on physical access control and identity management, while competitors may focus on broader security technology or software solutions. This role may require more industry-specific knowledge and a deeper understanding of access control systems.
- Industry Context: The access control industry is highly competitive, with established players and emerging startups vying for market share. Understanding the competitive landscape and customer needs is crucial for success in this role.
- Career Path Comparison: This role offers a clear path to leadership within the marketing function or other areas of the business, depending on the candidate's interests and performance. Comparable roles in other organizations may have different career progression opportunities based on the company's structure and growth trajectory.
*ASSUMPTION:* The unique aspects of this role and the access control industry require a candidate with relevant experience and a strong understanding of the market dynamics.
📝 Sample Projects
1. Developing a targeted co-marketing campaign for a specific partner, focusing on a niche vertical market.
2. Creating a joint webinar series with a partner to educate customers on the benefits of integrated access control solutions.
3. Managing a partner onboarding program to ensure new partners are set up for success and drive rapid time-to-revenue.
*ASSUMPTION:* These sample projects illustrate the strategic and tactical aspects of the role, requiring a balance of creative problem-solving and hands-on execution.
❓ Key Questions to Ask During Interview
1. Can you describe the most significant challenge you've faced in a previous role, and how did you overcome it?
2. How do you approach managing a partner who is not meeting their agreed-upon targets or expectations?
3. Can you provide an example of a time when you had to adapt a marketing campaign due to a change in customer needs or market conditions?
4. How do you prioritize and manage multiple projects with competing deadlines and stakeholders?
5. How do you stay informed about industry trends and competitor activities, and how do you incorporate that knowledge into your marketing strategies?
*ASSUMPTION:* These interview questions are designed to assess the candidate's problem-solving skills, adaptability, and strategic thinking in the context of this specific role.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://assaabloy.jobs2web.com/job/Austin-Senior-Channel-Marketing-Manager-TX-78753/1199405801/).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit.
4. Research ASSA ABLOY's products, industry, and competitors to demonstrate your understanding of the business and market landscape.
5. Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
