📌 Core Information
🔹 Job Title: Senior Channel Marketing Specialist, KAST
🔹 Company: Oxford Instruments Plc
🔹 Location: Singapore, SG
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing, Channel Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with travel)
🚀 Job Overview
Key aspects of this role include:
- Driving co-marketing initiatives with channel partners across the KAST region, focusing on ROA (Rest of Asia)
- Planning, executing, and optimizing events, seminars, and workshops
- Developing and implementing regional marketing strategies to support business growth and enhance brand visibility
- Collaborating with sales teams and channel partners to align marketing activities with business goals
- Monitoring market trends and competitor activities to refine marketing initiatives and maximize impact
ASSUMPTION: This role requires a strong background in science-related industries, experience in channel marketing, and expertise in Omni-channel strategies, event execution, and digital marketing tracking.
📋 Key Responsibilities
📌 Channel Marketing & Event Management
- Plan, execute, and optimize co-marketing initiatives with channel partners across semiconductors, materials science, life sciences, and battery chemistry sectors, including seminars, trade shows, workshops, and customer engagement activities.
- Oversee event planning, logistics, execution, and post-event analysis to assess effectiveness and ROI.
- Work closely with sales teams and channel partners to align marketing activities with business goals, ensuring strategic partner support in each market.
- Develop and manage localized marketing campaigns tailored to the specific needs of each region.
📌 Marketing Strategy & Execution
- Implement Omni-channel marketing strategies, integrating digital, offline, and event-based approaches to maximize engagement and lead generation.
- Organize and manage webinars, content marketing, and social media campaigns to enhance brand awareness.
- Ensure all marketing efforts are data-driven, tracking performance across digital and traditional channels for continuous optimization.
- Collaborate with regional and global marketing teams to align with corporate branding and messaging.
📌 Market & Partner Engagement
- Develop customized marketing programs for channel partners, equipping them with marketing materials, training, and promotional strategies to effectively represent Oxford Instruments’ solutions.
- Act as the marketing liaison for channel partners, ensuring alignment on go-to-market strategies and messaging.
- Monitor market trends, competitor activities, and customer insights to refine marketing initiatives and maximize impact.
📌 Requirements & Qualifications
📌 Education & Experience
- Bachelor’s degree in Marketing, Business, or a Science-related field (e.g., Physics, Chemistry, Life Sciences, Engineering).
- 5+ years of experience in channel marketing, B2B marketing, or event marketing, preferably within the semiconductor, life sciences, chemistry, batteries, or materials science industries.
- Strong expertise in event planning, logistics, and execution across multiple markets.
- Experience with Omni-channel marketing, including webinars, digital marketing, and lead tracking.
📌 Required Skills
- Proficiency in CRM, marketing automation tools, and data analytics to measure campaign performance and effectiveness.
- Ability to work independently while collaborating across sales, product, and global marketing teams.
- Willingness to travel across ROA, Singapore, Taiwan, Australia, and Korea as needed.
- Strong communication and project management skills, with the ability to handle multiple priorities in a fast-paced environment.
💰 Compensation & Benefits
💰 Salary Range
Salary range not provided. Based on industry standards for a Senior Channel Marketing Specialist with 5-10 years of experience in the semiconductor, life sciences, or related industries in Singapore, the estimated salary range is SGD 120,000 - 180,000 per annum.
💰 Benefits
- Comprehensive health insurance and dental plans
- Retirement savings plans with company contributions
- Generous annual leave and flexible working hours
- Employee assistance programs for mental health and wellness
- Professional development opportunities and training programs
- On-site fitness facilities and wellness initiatives
💼 Working Hours
- Full-time position with a standard workweek of 40 hours, typically Monday to Friday, 9:00 AM to 6:00 PM. Flexible working hours may be available based on team needs and individual arrangements.
📌 Applicant Insights
📌 Company Context
📌 Industry
- Oxford Instruments operates in the Nanotechnology Research industry, focusing on providing high technology tools and systems for research and industry. The company specializes in designing and manufacturing equipment that can fabricate, analyse, and manipulate matter at the atomic and molecular level.
📌 Company Size
- As a mid-sized company with approximately 1,001-5,000 employees, Oxford Instruments offers a structured and collaborative work environment. This size allows for ample opportunities for professional growth and exposure to diverse projects while maintaining a supportive and inclusive culture.
📌 Founded
- Established in 1959, Oxford Instruments has a rich history and extensive expertise in its field. With fourteen Queen’s Awards for Enterprise, the company has consistently demonstrated its commitment to innovation and excellence.
📌 Company Description
- Oxford Instruments is a leading provider of high technology tools and systems for research and industry. The company designs and manufactures equipment that can fabricate, analyse, and manipulate matter at the atomic and molecular level. With a sixty-year history and fourteen Queen’s Awards for Enterprise, Oxford Instruments’ world-class products and technologies are helping its customers to address the greatest challenges of the 21st century.
📌 Company Specialties
- Benchtop NMR, Etching, Deposition and Growth, Cryogenic Systems, Microanalysis, X-ray Fluorescence, Optical Emission, Coating Thickness, MRI and CT Systems, Low Temperature High Magnetic Field, X-ray Tubes, Plasma Etch and Deposition, Atomic Layer Etch and Deposition, Plasma processing, VCSELs, Semiconductor, Photovoltaics, MEMs, Optoelectronics, Power and Radio Frequency RF, Ion Beam Etch and Deposition, Atomic Force Microscopy, Quantum, and Raman
📌 Company Locations
- Tubney Woods, Abingdon, Oxfordshire, OX13 5QX, GB
- 300 Baker Ave, Suite 140, Concord, MA 01742, US
- Borsigstraße 15a, Wiesbaden, Hesse 65205, DE
- North End, Yatton, England BS49 4, GB
- 360 El Pueblo Rd, Scotts Valley, California 95066, US
- 6310 Hollister Ave, Santa Barbara, California, US
- Halifax Road, High Wycombe, England HP12 3, GB
📌 Role Analysis
📌 Career Level
- This role is at the senior level within the marketing department, reporting directly to the Marketing Manager or Head of Marketing. The Senior Channel Marketing Specialist is responsible for driving and executing co-marketing initiatives with channel partners, working closely with sales teams, and collaborating with regional and global marketing teams to align with corporate branding and messaging.
📌 Reporting Structure
- The Senior Channel Marketing Specialist typically reports to the Marketing Manager or Head of Marketing and works closely with sales teams, channel partners, and other marketing team members to ensure alignment on go-to-market strategies and messaging.
📌 Work Arrangement
- This role is on-site, with a standard workweek of 40 hours, typically Monday to Friday, 9:00 AM to 6:00 PM. The Senior Channel Marketing Specialist is expected to be present in the office during core business hours and may be required to work flexible hours or travel as needed to attend events, meet with partners, or support marketing initiatives.
📌 Growth Opportunities
- As a senior role within the marketing department, this position offers opportunities for career progression into leadership roles, such as Marketing Manager or Head of Marketing. Additionally, the diverse nature of Oxford Instruments’ products and industries provides ample opportunities for professional growth and exposure to various aspects of the business.
🌍 Location & Work Environment
📌 Office Type
- Oxford Instruments’ Singapore office is a modern, collaborative workspace designed to foster innovation and productivity. The office features an open-plan layout, state-of-the-art technology, and dedicated spaces for meetings, brainstorming, and relaxation.
📌 Office Location(s)
- The Singapore office is located in the central business district, offering easy access to public transportation, amenities, and nearby attractions. The office address is:
Oxford Instruments Plc
1 Fusionopolis Way, 10-01
Singapore 138633
📌 Geographic Context
- Singapore is a global hub for business, finance, and technology, making it an ideal location for a multinational company like Oxford Instruments. The city-state offers a multicultural environment, efficient infrastructure, and a strategic position in Southeast Asia, enabling easy access to major markets in the region.
📌 Work Schedule
- The standard workweek for this role is Monday to Friday, 9:00 AM to 6:00 PM. However, the Senior Channel Marketing Specialist may be required to work flexible hours or travel as needed to attend events, meet with partners, or support marketing initiatives.
📌 Interview & Application Insights
📌 Typical Process
- The typical interview process for this role may include an initial phone or video screening, followed by one or more on-site interviews with the hiring manager, marketing team members, and potentially other stakeholders. The process may also include a presentation or case study component to assess the candidate’s skills and fit for the role.
📌 Key Assessment Areas
- Marketing strategy and execution
- Event planning and management
- Partner engagement and collaboration
- Data-driven decision-making and analytics
- Communication and presentation skills
- Cultural fit and alignment with Oxford Instruments’ values
📌 Application Tips
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in channel marketing, event management, and marketing strategy.
- Research Oxford Instruments and the KAST region to demonstrate your understanding of the company, its products, and the regional market.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced, collaborative environment.
- Practice presenting your marketing strategy and event planning ideas to showcase your creativity and strategic thinking.
- Be prepared to discuss your experience with Omni-channel marketing, digital marketing, and lead tracking, as well as your proficiency in CRM and data analytics tools.
🛠️ Tools & Technologies
- CRM (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analytics tools (e.g., Google Analytics, Tableau)
- Event management software (e.g., Cvent, Eventbrite)
- Digital marketing platforms (e.g., Google Ads, LinkedIn Ads)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
👔 Cultural Fit Considerations
📌 Company Values
- Oxford Instruments’ core values include:
- Innovation: Pushing the boundaries of what’s possible to deliver cutting-edge solutions.
- Integrity: Acting with honesty, fairness, and transparency in all aspects of our work.
- Collaboration: Working together to achieve more, sharing knowledge, and supporting each other’s success.
- Excellence: Striving for the highest standards in all our endeavors, continuously improving, and exceeding customer expectations.
- Responsibility: Taking ownership of our actions, decisions, and their consequences, and being accountable for our performance.
📌 Work Style
- The ideal candidate for this role will have a proactive, collaborative, and adaptable work style, with a strong focus on execution and results. They should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and projects simultaneously. Excellent communication and interpersonal skills are essential for this role, as the Senior Channel Marketing Specialist will be working closely with various teams, partners, and stakeholders.
📌 Self-Assessment Questions
1. How do your personal values align with Oxford Instruments’ core values, particularly in the context of this role?
2. Describe a time when you had to manage multiple projects or priorities simultaneously, and how you ensured the successful completion of each project.
3. How have you approached building and maintaining strong relationships with partners or stakeholders in previous roles, and what strategies do you plan to employ in this role to foster effective collaboration with channel partners?
4. Can you provide an example of a marketing campaign or event that you planned and executed, and how you measured its success and optimized its performance based on data-driven insights?
5. How do you stay up-to-date with industry trends and competitor activities, and how have you incorporated this knowledge into your marketing strategies in previous roles?
🛑 Potential Challenges
1. Managing multiple events and marketing campaigns simultaneously, requiring strong organizational skills and attention to detail.
2. Balancing the needs and priorities of various stakeholders, including channel partners, sales teams, and regional marketing teams.
3. Adapting to the unique cultural and business environments of different regions within the KAST area.
4. Ensuring consistent branding and messaging across multiple channels and touchpoints, while tailoring marketing efforts to the specific needs of each region.
5. Maintaining a strong focus on data-driven decision-making and continuous optimization in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
1. This role differs from other marketing roles, such as Brand Manager or Product Marketing Manager, in its focus on driving co-marketing initiatives with channel partners and executing regional marketing strategies.
2. Compared to other marketing roles, this position requires a stronger emphasis on event planning, logistics, and execution, as well as a deeper understanding of the specific industries and markets targeted by Oxford Instruments’ products.
3. Career paths for this role may include progression into leadership roles within the marketing department, such as Marketing Manager or Head of Marketing, or transition into other strategic roles within the organization, such as Business Development Manager or General Manager.
📝 Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30, 60, and 90 days?
2. How does this role fit into the broader marketing strategy for Oxford Instruments and the KAST region?
3. What are the most significant challenges facing the marketing department in the KAST region, and how can this role help address them?
4. How does the company support the professional development and growth of its marketing team members?
5. What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
6. How does the company approach partner engagement and collaboration, and what are the expectations for this role in that regard?
7. What are the most important qualities and skills the company looks for in a successful Senior Channel Marketing Specialist?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in channel marketing, event management, and marketing strategy.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced, collaborative environment.
4. Practice presenting your marketing strategy and event planning ideas to showcase your creativity and strategic thinking.
5. Be prepared to discuss your experience with Omni-channel marketing, digital marketing, and lead tracking, as well as your proficiency in CRM and data analytics tools.
6. Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
