Senior Cold Email Marketing Strategist (Fluent English)

📌 Core Information

🔹 Job Title: Senior Cold Email Marketing Strategist (Fluent English)

🔹 Company: SupportYourApp

🔹 Location: Skopje, North Macedonia (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B email marketing campaigns targeting new and cold contacts
• Crafting persuasive emails and newsletters to generate business leads
• Collaborating with the Business Growth Department to coordinate campaigns
• Analyzing and optimizing campaigns for better performance
• Improving strategic database segmentation

ASSUMPTION: This role requires a strong understanding of B2B marketing, cold outreach strategies, and email marketing best practices. The ideal candidate will have experience in similar roles and be comfortable working independently.

📋 Key Responsibilities

✅ Execute B2B email marketing campaigns targeting new and cold contacts

✅ Write persuasive emails and newsletters that generate business leads

✅ Collaborate closely with the Business Growth Department to coordinate campaigns

✅ Analyze campaigns and optimize them for better performance

✅ Improve strategic database segmentation

ASSUMPTION: The role requires a balance of creativity and analytical skills. The ideal candidate will be able to craft engaging content and analyze campaign performance to make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in email marketing and outreach, with a focus on B2B campaigns and cold databases

Required Skills:

• Fluent spoken and written English (C1+)
• Excellent written business correspondence and copywriting skills
• Proficient in Google Analytics and other analytical tools
• Strong creativity, independent thinking, and ability to prioritize

Preferred Skills:

• Experience with B2B markets in the EU, US, Canada, and similar regions
• Understanding of sales and business development processes
• Quick analytical thinking and adherence to deadlines
• Great sense of humor

ASSUMPTION: The ideal candidate will have a proven track record in email marketing, with a strong command of English and excellent copywriting skills. Experience with B2B markets and cold databases is highly desirable.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (Estimated based on industry standards for mid-senior level marketing roles in North Macedonia)

Benefits:

• Fully remote work
• Compensation in USD
• International team
• Financial and professional growth opportunities
• Paid training and probationary period
• Creative team of professionals
• Adequate, friendly management with no bureaucracy

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in North Macedonia. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: SupportYourApp is a Support-as-a-Service company that provides secure technical, customer support, and CX services for tech companies around the globe. They operate in the IT Services and IT Consulting industry.

Company Size: SupportYourApp has 1,001-5,000 employees, making it a mid-sized company. This size offers opportunities for growth and exposure to diverse projects while maintaining a manageable team structure.

Founded: SupportYourApp was founded in 2010 and has since grown into an industry leader, turning global with 8 hubs around the world.

Company Description:

• SupportYourApp is an international Support-as-a-Service company that provides secure technical, customer support, and CX services to growing companies around the globe.
• They offer a wide range of services, including customer support, technical support, social media customer service, CX services, AI-powered support teams, system setup and integration, back-office services, KYC and ID verification, data annotation, and staff augmentation.
• Every company is different, and SupportYourApp offers an individual approach with tailored solutions to every client.

Company Specialties:

• Customer Service Outsourcing
• Online chat outsourcing
• 24/7 Support Outsourcing Services
• Outsourced Call Center
• Technical Support
• AI-powered support teams
• Social Media Customer Service
• Data Annotation
• Customer Support
• KYC and ID verification
• Staff augmentation
• CX services
• System setup and Integration
• Back-office services
• Reception desk services

Company Website: https://www.supportyourapp.com/

ASSUMPTION: SupportYourApp's diverse range of services and global presence offer unique opportunities for growth and exposure to various projects. The company's individual approach to clients ensures a tailored and engaging work experience.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong foundation in email marketing and B2B campaigns. The ideal candidate will have 3+ years of experience and be ready to take on strategic responsibilities.

Reporting Structure: The Senior Cold Email Marketing Strategist will report directly to the Business Growth Department and collaborate closely with other teams to coordinate campaigns.

Work Arrangement: This is a fully remote position, offering flexibility and the opportunity to work from anywhere in North Macedonia.

Growth Opportunities:

• Advancement to a leadership role within the marketing department
• Expansion of responsibilities to include additional marketing channels
• Opportunities to work on international campaigns and gain exposure to global markets

ASSUMPTION: The mid-senior level of this role offers ample opportunities for growth and development within the marketing department and the company as a whole. The fully remote work arrangement provides flexibility and the chance to work from anywhere in North Macedonia.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required

Office Location(s): Skopje, North Macedonia (Remote)

Geographic Context:

• Skopje is the capital and largest city of North Macedonia, with a population of around 525,000 people.
• The city offers a mix of modern and traditional architecture, with a rich history dating back to ancient times.
• Skopje has a Mediterranean climate, with hot, dry summers and cool, wet winters.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and work preferences

ASSUMPTION: The fully remote work environment offers flexibility and the opportunity to work from anywhere in North Macedonia. The geographic context of Skopje provides a unique blend of modern and traditional culture, with a Mediterranean climate that may appeal to certain candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• Email marketing expertise and campaign strategy
• Creativity and copywriting skills
• Analytical thinking and problem-solving
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
• Include specific examples of successful B2B email marketing campaigns you've worked on
• Demonstrate your understanding of the role and the company by researching SupportYourApp's services and values

ATS Keywords: Email Marketing, B2B Campaigns, Cold Outreach, Copywriting, Google Analytics, Database Segmentation, Campaign Optimization

ASSUMPTION: The application process for this role is likely to involve multiple stages, including a technical assessment or case study. Candidates should tailor their application materials to highlight their email marketing experience and relevant skills.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Mailchimp, HubSpot, or similar)
• Google Analytics
• CRM software (e.g., Salesforce, HubSpot, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific email marketing platforms and CRM software used by SupportYourApp. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Adaptable
• Professional

Work Style:

• Remote-friendly and flexible
• Data-driven and analytical
• Creative and independent
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working independently and managing your own time?
• Do you have strong analytical skills and enjoy using data to make informed decisions?
• Are you a strong communicator with excellent written and verbal skills?

ASSUMPTION: SupportYourApp values candidates who are customer-focused, innovative, collaborative, adaptable, and professional. The ideal candidate will be comfortable working remotely, managing their own time, and collaborating with other teams to coordinate campaigns.

⚠️ Potential Challenges

• Managing time zones and coordinating campaigns with international teams
• Adapting to new email marketing platforms and tools as needed
• Developing and executing successful B2B email marketing campaigns in competitive markets
• Balancing creativity and analytical thinking to optimize campaign performance

ASSUMPTION: The fully remote nature of this role may present challenges in managing time zones and coordinating campaigns with international teams. Candidates should be comfortable working independently and managing their own time to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to other Senior Email Marketing Strategist positions, but with a focus on B2B campaigns and cold outreach strategies
• Unlike some other marketing roles, this position requires a strong understanding of cold databases and experience in B2B markets
• Career progression in this role may involve advancing to a leadership position within the marketing department or expanding responsibilities to include additional marketing channels

ASSUMPTION: While this role shares similarities with other Senior Email Marketing Strategist positions, the focus on B2B campaigns and cold outreach strategies sets it apart. Candidates should consider their experience and comfort level with cold databases and B2B markets when applying for this role.

📝 Sample Projects

• Developing and executing a B2B email marketing campaign targeting a new, cold contact list in the tech industry
• Analyzing campaign performance and optimizing open rates, click-through rates, and conversion rates
• Collaborating with the Business Growth Department to coordinate a multi-channel marketing campaign

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of tasks and responsibilities associated with this role. Candidates should be prepared to discuss their experience with similar projects and initiatives during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical email marketing campaign structure and timeline for this role?
• How does the Business Growth Department collaborate with other teams to coordinate campaigns?
• What are the most significant challenges facing the email marketing team currently, and how can this role help address them?
• How does SupportYourApp support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of email marketing campaigns, and how are they tracked and analyzed?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and the email marketing team's priorities and challenges. Candidates should tailor their questions to the specific aspects of the role and company that are most important to them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
• Prepare examples of successful B2B email marketing campaigns you've worked on
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.