Senior Communications Manager/Projects

📌 Core Information

🔹 Job Title: Senior Communications Manager/Projects

🔹 Company: Westpac Group

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full time

🔹 Category: Financial Services

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (2/3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Leading a team of change practitioners to support communication and learning for transformation programs
• Providing strategic change communication advice and supporting senior transformation leaders on special projects
• Delivering communication strategy and engagement plans
• Developing key messages for internal and external stakeholders through a multi-channel approach
• Evaluating the effectiveness of change communications and driving continuous improvement

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and communication skills to manage a team and support complex transformation programs.

📋 Key Responsibilities

✅ Lead a team of Instructional Designers who deliver bespoke learning experiences for change programs

✅ Provide communication advisory and consultation to change programs

✅ Deliver communication strategy and engagement plans

✅ Develop key messages for internal and external stakeholders through a multi-channel approach

✅ Deliver All-In team events with live streaming

✅ Enhance online content, with experience in OBi being valuable

✅ Evaluate the effectiveness of change communications and drive continuous improvement

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on delivery, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Marketing, or a related field

Experience: 10+ years of experience in change management, communications, or a related field

Required Skills:

• Proven experience in change management methodologies and communication principles
• Exceptional stakeholder management skills, including decision-making relating to communications sign-off
• Excellent PowerPoint and presentation skills
• Ability to translate information into visually engaging content and drive this through a multi-channel approach

Preferred Skills:

• Experience working in OBi
• Fluency in additional languages

ASSUMPTION: Given the seniority of the role, candidates should have extensive experience in change management and communications, with a proven track record of leading teams and delivering complex projects.

💰 Compensation & Benefits

Salary Range: AUD 150,000 - 180,000 per annum (based on industry standards for a senior communications role in Sydney)

Benefits:

• Career development opportunities
• Flexible working arrangements
• Paid and unpaid parental leave
• Super contributions during parental leave

Working Hours: Full-time (37.5 hours per week), with flexible working arrangements available

ASSUMPTION: The salary range is estimated based on industry standards for senior communications roles in Sydney. Actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Westpac Group operates in the competitive financial services industry, with a focus on banking, wealth management, and financial services.

Company Size: Westpac Group is a large organization with over 14,000 employees globally, providing a structured and established work environment.

Founded: Westpac Group was founded in 1817, making it one of Australia's oldest and most respected financial institutions.

Company Description:

• Westpac Group is committed to creating better futures for its customers, communities, and people
• The company offers a wide range of financial services, including banking, wealth management, and financial services
• Westpac Group is known for its innovative approach to banking, with a focus on digital transformation and customer experience

Company Specialties:

• Retail and business banking
• Wealth management
• Financial services

Company Website: https://www.westpac.com.au/

ASSUMPTION: Westpac Group's extensive history and large employee base provide a stable and well-established work environment, with ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring extensive experience and strong leadership skills

Reporting Structure: The Senior Communications Manager/Projects will report directly to the Head of Change Communications and lead a team of Instructional Designers

Work Arrangement: This role is offered on a hybrid basis, with 2-3 days per week working on-site in Sydney

Growth Opportunities:

• Progression to a more senior role within the change communications team or broader Westpac Group
• Expanding skills and expertise in change management, communications, and leadership
• Gaining experience working on large-scale transformation programs and supporting senior stakeholders

ASSUMPTION: This role offers significant opportunities for career growth and development, both within the change communications team and across the broader Westpac Group.

🌍 Location & Work Environment

Office Type: Westpac Group's Sydney office is a modern, collaborative workspace with a mix of open-plan and private offices

Office Location(s): 275 Kent St, Sydney, New South Wales 2000, AU

Geographic Context:

• Sydney is Australia's largest city and a major financial hub
• The city offers a high standard of living, with a range of cultural, recreational, and educational opportunities
• Sydney has a temperate climate, with mild winters and warm summers

Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements available

ASSUMPTION: Working in Sydney offers a dynamic and vibrant work environment, with access to a wide range of cultural, recreational, and educational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the Talent Acquisition team
• Face-to-face or video interview with the hiring manager and a member of the change communications team
• Final interview with the Head of Change Communications

Key Assessment Areas:

• Communication and presentation skills
• Change management expertise
• Leadership and team management skills
• Strategic thinking and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of change management methodologies and communication principles
• Provide examples of your experience leading teams and delivering complex projects

ATS Keywords: Change Management, Communications, Stakeholder Management, PowerPoint, Presentation Skills, Content Development, Multi-Channel Approach, Evaluation Skills

ASSUMPTION: Westpac Group's recruitment process is designed to assess candidates' skills and experience in change management, communications, and leadership, with a focus on cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Word, Excel)
• Change management software (e.g., Planview, Smartsheet)
• Communication and collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The tools and technologies required for this role are standard for change management and communications professionals, with a focus on Microsoft Office Suite and change management-specific software.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed
• Collaborative
• Agile

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous improvement and innovation

Self-Assessment Questions:

• How do you embrace complexity and deliver a change narrative for a range of strategic programs and initiatives?
• How do you lead decision-making relating to communications sign-off with stakeholders?
• How do you translate information into visually engaging content and drive this through a multi-channel approach?

ASSUMPTION: Westpac Group values candidates who are customer-obsessed, collaborative, and agile, with a dynamic and innovative work style.

⚠️ Potential Challenges

• Managing a team of Instructional Designers with varying levels of experience and expertise
• Balancing strategic planning and hands-on delivery for multiple transformation programs simultaneously
• Navigating a large and complex organization with multiple stakeholders
• Adapting to a hybrid work arrangement, with 2-3 days per week working on-site

ASSUMPTION: This role presents unique challenges related to team management, project management, and navigating a large organization, as well as adapting to a hybrid work arrangement.

📈 Similar Roles Comparison

• This role is unique in its focus on leading a team of Instructional Designers and supporting transformation programs within the change communications team
• Compared to other change management roles, this position requires a higher level of strategic thinking, leadership, and communication skills
• Career progression opportunities may include moving into a more senior role within change communications or transitioning into a related field, such as internal communications or marketing

ASSUMPTION: This role is unique in its focus on leading a team and supporting transformation programs within the change communications team, with career progression opportunities in related fields.

📝 Sample Projects

• Developing and delivering a comprehensive change communication strategy for a major transformation program
• Leading a team of Instructional Designers to create bespoke learning experiences for change programs
• Evaluating the effectiveness of change communications and driving continuous improvement

ASSUMPTION: These sample projects illustrate the strategic, team leadership, and hands-on delivery aspects of the role, as well as the focus on continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the team I will be leading and the dynamics within the change communications team?
• How does this role fit into the broader change management and communications strategy for Westpac Group?
• What are the key priorities for this role in the first 90 days?
• How does Westpac Group support the professional development and career growth of its employees?
• What is the work environment like on-site, and how does the hybrid work arrangement function in practice?

ASSUMPTION: These interview questions are designed to gain insight into the team dynamics, role priorities, professional development opportunities, and work environment for this specific position at Westpac Group.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Westpac Group careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your experience leading teams and delivering complex projects
• Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.