Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to resonate with brand vision and creative ethos.
• Creating engaging multimedia content across various platforms to elevate interaction.
• Overseeing strategic editorial calendar and managing content flow from inception to publication.
• Acting as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content.
• Collaborating with and leading external creative partners to integrate AI tools and enhance outputs.
• Optimizing creative workflows to consistently deliver high-quality, design-focused thought leadership.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and proficiency in various design and content creation tools. The ideal candidate will have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos.

✅ Create visually striking and engaging multimedia content, including videos, infographics, social posts, and podcasts, using tools such as Adobe Creative Cloud, Canva, and Figma.

✅ Oversee strategic editorial calendar, managing content flow from initial idea to final publication on WordPress, ensuring adherence to SEO and brand guidelines.

✅ Collaborate with external designers and social media teams to maintain visual harmony and consistency in brand messaging.

✅ Lead the development of concepts and manage video production, from scripting through to final edits.

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and thrive in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field.

Experience: 5+ years of experience in design, video editing, and branding.

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress.
• Experience with video strategy, scripting, and editing is highly valued.
• Solid understanding of branding, social media dynamics, and digital content trends.
• Ability to work independently, take initiative, and thrive in a remote environment.
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated.

Preferred Skills:

• Experience with AI-driven content creation tools.
• Familiarity with SEO best practices.

ASSUMPTION: Candidates should have a strong portfolio demonstrating their skills in design, writing, and visual storytelling. Proficiency in additional design and content creation tools is a plus.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on role, experience level, and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid Time Off (3 weeks) and Paid Holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The final salary offer may vary depending on the candidate's qualifications and the company's assessment of their fit for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size)

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, they work with new and existing business owners to educate them on their options and create customized funding solutions.
• Offers a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on providing funding solutions for small businesses and entrepreneurs.

📊 Role Analysis

Career Level: Senior-level role with potential for growth and leadership opportunities.

Reporting Structure: This role may report directly to the Marketing or Branding department head, depending on the company's organizational structure.

Work Arrangement: Fully remote work with the option to work from home or a designated workspace.

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows.
• Opportunities to expand skills and knowledge in content strategy, branding, and digital marketing.
• Career progression into leadership or management roles within the marketing department.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, allowing them to develop their skills, take on more responsibilities, and advance their career within the company.

🌍 Location & Work Environment

Office Type: Fully remote work environment with no physical office location required.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Available in multiple states across the US, allowing for flexibility in location.
• Remote work arrangement enables employees to work from the comfort of their home or a designated workspace.
• Opportunity to connect with a diverse team of smart, creative, and highly motivated professionals from various locations.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely.

ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to work from their preferred location and maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and skills-based interviews
• Final interview with the hiring manager or department head
• Background check and offer extension

Key Assessment Areas:

• Creativity and design skills
• Content strategy and planning
• Branding and storytelling abilities
• Technical proficiency in relevant tools
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include a portfolio or examples of your work that demonstrate your design, writing, and visual storytelling skills.
• Prepare for behavioral and skills-based interview questions that focus on your problem-solving, creativity, and collaboration abilities.
• Research Guidant Financial and be prepared to discuss how your skills and experiences align with the company's mission and values.

ATS Keywords: AI-driven content strategy, multimedia content creation, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends, branding, SEO, project management, remote work

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Canva
• Figma
• WordPress
• AI-driven content creation tools (if applicable)

ASSUMPTION: The required tools and technologies for this role may evolve over time as the company adopts new technologies or updates existing ones. Candidates should be open to learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow and bring others along on the journey.
• Connection: Building connections matters, and elevating those around you leads to collective success.
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge.

Work Style:

• Collaborative and inclusive team environment
• Remote work arrangement with flexible hours
• Focus on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working independently and taking initiative on projects?
• Do you embrace change and view challenges as opportunities for growth and learning?
• Are you committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to changes in content strategy or branding guidelines
• Collaborating effectively with external creative partners and internal teams
• Staying up-to-date with digital content trends and best practices

ASSUMPTION: These potential challenges require strong project management, communication, and adaptability skills, as well as the ability to work effectively in a remote team environment.

📈 Similar Roles Comparison

• Content Strategist: Focuses more on content planning and less on design and multimedia creation.
• Brand Manager: Oversees brand strategy and management across multiple channels, with less emphasis on day-to-day content creation.
• Digital Marketing Specialist: Responsible for a broader range of digital marketing activities, including SEO, social media, and email marketing, with less focus on content strategy and multimedia creation.

ASSUMPTION: This role combines elements of content strategy, branding, and digital marketing, with a strong focus on design and multimedia creation. Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing an AI-driven content strategy for a new product launch
• Creating a series of engaging videos and infographics to educate customers about a company's services
• Managing a strategic editorial calendar for a brand's blog and social media channels
• Collaborating with external designers and social media teams to maintain visual harmony and consistency in brand messaging

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and content creation to collaboration and project management.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy and how this role will contribute to its evolution?
• How does the marketing and branding team collaborate with other departments, such as sales and product development?
• What are the most significant challenges facing the brand in the next 12-24 months, and how can this role help address them?
• How does Guidant Financial support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development. Tailoring questions to the specific role and company can demonstrate a candidate's interest and preparation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including your design portfolio or examples of your work.
• Prepare for behavioral and skills-based interview questions that focus on your problem-solving, creativity, and collaboration abilities.
• Research Guidant Financial and be prepared to discuss how your skills and experiences align with the company's mission and values.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.