Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to enhance brand interaction
• Creating engaging multimedia content, including videos, infographics, and social posts
• Overseeing the editorial calendar and ensuring brand consistency across platforms
• Collaborating with external creative partners and integrating AI tools to enhance outputs
• Analyzing content performance and leveraging insights to adapt creative strategies

ASSUMPTION: This role requires a strong background in design, video editing, and branding, with proficiency in tools such as Adobe Creative Cloud, Canva, Figma, and WordPress.

📋 Key Responsibilities

✅ Lead AI-driven content strategy, ensuring it aligns with brand vision and creative ethos

✅ Craft and customize engaging multimedia content for various platforms

✅ Produce visually striking assets using Adobe Creative Cloud, Canva, Figma, and other tools

✅ Oversee editorial calendar, managing content flow from initial idea to final publication

✅ Act as creative steward of the brand, ensuring uniformity and narrative coherence across content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires strong project management skills, the ability to work independently, and thrive in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI tools for content creation and optimization

ASSUMPTION: A strong portfolio demonstrating exceptional design, writing, and visual storytelling skills is essential for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with 5-10 years of experience and is subject to change based on the candidate's qualifications and the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship

Company Size: 51-200 employees, offering a growing and stable work environment with opportunities for career growth

Founded: 2003, with a mission to help entrepreneurs start, buy, or grow their businesses through innovative funding solutions

Company Description:

• Guidant Financial is a leading provider of innovative business and franchise funding solutions
• Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
• Committed to empowering small business owners and employees through supportive work culture and benefits

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong focus on innovation and supporting small business growth, making it an attractive employer for professionals seeking stability and impactful work.

📊 Role Analysis

Career Level: Senior-level role with opportunities for growth and leadership within the marketing department

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior content creators or external partners

Work Arrangement: Fully remote, with the option to work from home or a designated workspace

Growth Opportunities:

• Potential to advance to a director or management role within the marketing department
• Chance to expand skills and expertise in content strategy, branding, and AI-driven marketing
• Opportunity to mentor junior team members and external partners

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and advance their career within the marketing department.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Available in multiple states, allowing for flexibility in location and work-life balance
• Opportunity to work with a diverse team spread across various time zones
• Access to a wide range of cultural and recreational activities, depending on the chosen location

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to choose a location that best suits their personal and professional needs, while still providing a collaborative and supportive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the Marketing Director
• Final interview with key stakeholders or a panel
• Background check and offer extension

Key Assessment Areas:

• Portfolio review and creative problem-solving exercises
• Branding and content strategy discussions
• Cultural fit and team dynamics
• Technical skills assessment, focusing on design and video editing tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a strong portfolio showcasing your design, video editing, and branding work
• Research Guidant Financial's mission, values, and company culture to demonstrate your fit during the interview
• Be prepared to discuss your experience with AI tools and how you've leveraged them in previous roles

ATS Keywords: AI-driven content strategy, multimedia content creation, brand consistency, editorial calendar, creative workflows, content performance analysis, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media storytelling, product launches, campaign support, brand research, audience insights

ASSUMPTION: Guidant Financial's application process is designed to assess candidates' creative, technical, and cultural fit, with a focus on identifying the best fit for the company's growing and dynamic team.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content creation and optimization tools (e.g., Copy.ai, Frase.io, Articoolo)

ASSUMPTION: Familiarity with industry-standard design, video editing, and AI-driven content creation tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow
• Connection: Build connections and elevate those around you, as success is collective
• Excellence: Flourish outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and supportive team environment
• Strong emphasis on creativity, innovation, and continuous learning
• Flexible and adaptable to changing priorities and workloads

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with a diverse, distributed team?
• Are you comfortable adapting to new tools and technologies to enhance your creative output?
• Do you embrace challenges as opportunities for growth and learning, both personally and professionally?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees, seeking candidates who embody these qualities and contribute to a positive, supportive work culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to changing priorities and workflows in a growing company
• Staying up-to-date with industry trends and AI-driven content creation tools
• Ensuring brand consistency across various platforms and content types

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven content strategy and multimedia content creation
• Guidant Financial's focus on small business financing and entrepreneurship sets it apart from other financial services companies
• This role offers significant growth potential and the opportunity to make a meaningful impact on the company's marketing efforts and small business clients

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and offers a compelling opportunity for experienced marketing professionals seeking to make a significant impact in a growing company.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, leveraging AI tools to optimize engagement and reach
• Creating visually striking multimedia content for social media campaigns, showcasing the company's brand identity and values
• Managing the editorial calendar for a company blog, ensuring a consistent and engaging publishing schedule that resonates with target audiences

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for the Senior Content and Brand Strategy Manager role at Guidant Financial.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Guidant Financial, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics within the marketing department, and how this role will collaborate with other team members?
• How does Guidant Financial support the professional growth and development of its employees, particularly in the marketing department?
• What are the most significant challenges facing the company's marketing efforts, and how can this role contribute to overcoming them?
• How does Guidant Financial measure the success of its content marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking and optimizing?

ASSUMPTION: These interview questions are designed to assess the role's fit within the company's marketing strategy, team dynamics, professional growth opportunities, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a strong portfolio showcasing your design, video editing, and branding work
• Be prepared to discuss your experience with AI tools and how you've leveraged them in previous roles
• Follow up with Guidant Financial's HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.