Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to resonate with brand vision and creative ethos.
• Crafting and customizing engaging multimedia content across various platforms.
• Producing visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma, and WordPress.
• Overseeing a strategic editorial calendar and managing content flow from inception to publication.
• Acting as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content.
• Collaborating with and leading external creative partners, integrating AI tools to enhance outputs.
• Optimizing creative workflows to consistently deliver high-quality, design-focused thought leadership.
• Igniting innovative storytelling on social media that embodies the dynamic brand identity.
• Supporting product launches and campaigns through integrated, visually captivating content strategies.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and proficiency in various design and content creation tools. The ideal candidate will have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills.

📋 Key Responsibilities

✅ Lead AI-driven content strategy to align with brand vision and creative ethos.

✅ Craft and customize engaging multimedia content for various platforms, including videos, infographics, social posts, and podcasts.

✅ Produce visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma, and WordPress.

✅ Oversee a strategic editorial calendar, managing content flow from initial idea to final publication.

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content.

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs.

✅ Utilize brand research and audience insights to guide content strategy and visual approach.

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership.

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity.

✅ Support product launches and campaigns through integrated, visually captivating content strategies.

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines.

✅ Collaborate with external designers and social media teams to maintain visual harmony.

✅ Lead the development of concepts and manage video production, from scripting through to final edits.

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact.

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and proficiency in various design and content creation tools. The ideal candidate will have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing (highly valued)
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with AI-driven content creation tools
• Familiarity with SEO best practices
• Background in project management or editorial management

ASSUMPTION: Candidates should have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills. Proficiency in tools such as Adobe Creative Cloud, Canva, and WordPress is essential, along with a solid understanding of digital content trends.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Competitive Salary
• Generous 401k Match
• Paid Parental Leave
• Paid Time Off (3 weeks)
• Paid Holidays (11 days)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with the required experience and skills. Guidant Financial offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size)

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, they work with new and existing business owners to educate them on their options and create customized funding solutions.
• Their full suite of funding options includes 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on providing innovative funding solutions for small businesses and entrepreneurs.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members or external partners reporting to them.

Work Arrangement: Fully remote, available in select states across the US

Growth Opportunities:

• Potential career progression into a leadership or management role within the marketing department.
• Opportunities to expand skills and knowledge in content strategy, branding, and digital marketing.
• Guidant Financial has a strong track record of promoting employees into new and exciting roles, with over 30% of the organization being promoted in the last four years.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the marketing department or take on additional responsibilities as the company grows.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Guidant Financial operates in multiple states, allowing for a diverse and remote workforce.
• Working remotely offers flexibility and the opportunity to live and work in various locations across the US.
• The company provides equipment to support remote work arrangements.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to disconnect with paid time off (3 weeks) and paid holidays (11 days)

ASSUMPTION: Guidant Financial's fully remote work environment offers employees the flexibility to live and work in various locations across the US, with the support of company-provided equipment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Portfolio review and/or case study presentation to demonstrate skills and experience
• Final interview with the hiring manager or a panel of stakeholders to discuss the role and company fit
• Background check and reference check (if applicable)

Key Assessment Areas:

• Creativity and design skills
• Strategic thinking and content strategy development
• Branding and visual storytelling
• Collaboration and communication skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work, including examples of content strategy, branding, and visual storytelling
• Be ready to discuss your approach to content creation, branding, and digital marketing during the interview
• Research Guidant Financial and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Content Strategy, Brand Identity, Visual Storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, Video Editing, Social Media Dynamics, Digital Content Trends, Creative Strategy, Multimedia Content, SEO, Analytics, Collaboration, Innovation

ASSUMPTION: Guidant Financial's application process focuses on assessing the candidate's creativity, strategic thinking, and cultural fit. Applicants should tailor their resume and cover letter to highlight relevant skills and experiences, and be prepared to discuss their approach to content creation, branding, and digital marketing during the interview.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (if applicable)
• SEO tools (if applicable)

ASSUMPTION: The ideal candidate will have proficiency in Adobe Creative Cloud, Canva, and Figma, with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills. Familiarity with AI-driven content creation tools and SEO best practices is a plus.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms. You view challenges as opportunities to grow and bring others along on the journey.
• Connection: Building connections matters. You elevate those around you because when they succeed, you succeed too.
• Excellence: You flourish when stepping outside your comfort zone. You eagerly seek out opportunities to improve and have an unquenchable thirst for knowledge.

Work Style:

• Collaborative and team-oriented
• Adaptable and open to feedback
• Proactive and self-motivated
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you embody Guidant Financial's values of adaptability, connection, and excellence in your daily work?
• How do you approach building connections and elevating those around you in a remote work environment?
• Describe a time when you stepped outside your comfort zone to improve and learn something new. How did this experience contribute to your professional growth?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees. Candidates should be able to demonstrate how they embody these values in their daily work and be prepared to discuss their approach to building connections and elevating those around them in a remote work environment.

⚠️ Potential Challenges

• Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members
• Managing a strategic editorial calendar and content flow may require strong organizational skills and attention to detail
• Collaborating with external creative partners and integrating AI tools may present unique challenges and require strong communication and project management skills
• Keeping up with industry trends and best practices in content strategy, branding, and digital marketing may require continuous learning and adaptation

ASSUMPTION: While this role offers significant growth opportunities and a flexible work environment, it also presents unique challenges that require strong organizational skills, attention to detail, and the ability to adapt to change.

📈 Similar Roles Comparison

• This role is unique in its focus on leading AI-driven content strategy and integrating AI tools to enhance outputs. Similar roles may not require the same level of strategic thinking or proficiency in AI-driven content creation tools.
• In the financial services industry, content strategy and branding roles may have a stronger focus on financial education and financial literacy than in other industries.
• Career progression in this role may differ from similar roles in other industries, with opportunities to advance within the marketing department or take on additional responsibilities as the company grows.

ASSUMPTION: This role is unique in its focus on leading AI-driven content strategy and integrating AI tools to enhance outputs. While there may be similarities with other content strategy and branding roles, the specific requirements and career progression opportunities may differ.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including multimedia content, social media campaigns, and SEO-optimized blog posts
• Creating a brand style guide and visual identity system for a rebranding initiative, including logo design, color palette, typography, and imagery guidelines
• Managing a team of external creative partners to produce a series of videos showcasing customer success stories and testimonials, from scripting through to final edits

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic content planning and branding to multimedia content creation and project management.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI-driven content creation and how this role fits into that strategy?
• How does the marketing department collaborate with other departments, such as sales, product, and customer success, to ensure consistent branding and messaging?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does the company support work-life balance and employee well-being in a fully remote work environment?
• Can you provide an example of a successful content campaign or initiative led by the marketing department, and what made it successful?

ASSUMPTION: These key questions help applicants better understand the company's approach to AI-driven content creation, cross-functional collaboration, professional growth, work-life balance, and marketing success. Applicants should be prepared to discuss their own approach to these topics during the interview.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Guidant Financial's careers page
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including examples of your content strategy, branding, and visual storytelling work
• Prepare a portfolio showcasing your best work, including examples of content strategy, branding, and visual storytelling
• Be ready to discuss your approach to content creation, branding, and digital marketing during the interview
• Research Guidant Financial and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.