Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Branding

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy and brand vision
• Creating engaging multimedia content for various platforms
• Collaborating with external creative partners and integrating AI tools
• Optimizing creative workflows and enhancing content impact
• Supporting product launches and campaigns through integrated content strategies

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and proficiency in relevant tools to drive brand engagement and growth.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy aligned with brand vision

✅ Create and customize engaging multimedia content (videos, infographics, social posts, podcasts)

✅ Design visually striking assets using Adobe Creative Cloud, Canva, Figma, and WordPress

✅ Manage editorial calendar and ensure brand consistency across all content

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead video production from scripting to final edits

✅ Track content performance and leverage insights to enhance creative strategies

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and performance analysis to drive brand success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and thrive in a remote environment

Preferred Skills:

• Experience with AI-driven content tools
• Familiarity with project management software

ASSUMPTION: Candidates should have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time, flexible work arrangements with company-provided equipment

ASSUMPTION: The salary range is based on industry standards for similar roles and experience levels in remote work environments.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing

Company Size: 51-200 employees, offering a growing and stable work environment

Founded: 2003, with a history of empowering entrepreneurs and small business owners

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
• Committed to providing customized funding solutions and excellent customer service

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong focus on supporting small business growth and success.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Fully remote, with flexible work arrangements and company-provided equipment

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand skills and take on additional responsibilities
• Career progression within the marketing department or broader organization

ASSUMPTION: This role offers opportunities for professional growth and development within a supportive and collaborative work environment.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO
• Offers a flexible and remote-friendly work environment
• Encourages work-life balance and employee well-being

Work Schedule: Full-time, with flexible hours and the ability to work from home

ASSUMPTION: This role provides a flexible and remote-friendly work environment, allowing employees to balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Portfolio review and creative challenge to evaluate design and content skills
• Final interview with the hiring manager or a panel to discuss the role, responsibilities, and career growth opportunities

Key Assessment Areas:

• Portfolio and creative skills
• Strategic thinking and content planning
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your best work and demonstrating your creative process
• Be ready to discuss your approach to content strategy, branding, and multimedia storytelling
• Research Guidant Financial and be prepared to discuss how your skills and experiences align with the company's mission and values

ATS Keywords: Content strategy, brand strategy, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, SEO, creative strategy, analytics, collaboration, project management, design, innovation

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing creative skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content tools (as needed)

ASSUMPTION: Proficiency in relevant design and content creation tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you
• Excellence: Flourish outside your comfort zone and have a thirst for knowledge

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach embracing change and viewing challenges as opportunities for growth?
• Can you provide an example of how you've built connections and elevated those around you in a previous role?
• Describe a time when you flourished outside your comfort zone and demonstrated a thirst for knowledge.

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence, seeking candidates who align with these core values and thrive in a collaborative, remote-friendly work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to AI-driven content tools and integrating them into workflows
• Balancing creative and strategic responsibilities while working independently
• Ensuring brand consistency across various content platforms and channels

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from traditional content or brand manager positions in its focus on AI-driven content strategy and integration of AI tools
• Industry-specific context: Financial services, with a focus on small business financing and entrepreneurship
• Career path comparison: Potential for growth into leadership roles within marketing or related departments

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or company sizes.

📝 Sample Projects

• Developing and executing a content strategy for a new product launch, incorporating AI-driven insights and multimedia storytelling
• Creating a series of engaging social media campaigns to raise brand awareness and drive user engagement
• Leading a video production project from concept to final edit, collaborating with external partners and internal stakeholders

ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of the role and the opportunities for impact.

❓ Key Questions to Ask During Interview

• How does Guidant Financial support the integration of AI-driven content tools into the creative process?
• Can you describe the team structure and how this role fits within the broader marketing department?
• How does Guidant Financial foster a culture of adaptability, connection, and excellence in a remote work environment?
• What opportunities are there for professional growth and development within this role and the broader organization?
• How does Guidant Financial measure the success of its content strategy and brand engagement efforts?

ASSUMPTION: These questions help assess the company's commitment to AI integration, team dynamics, cultural fit, growth opportunities, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your best work and demonstrating your creative process
• Be ready to discuss your approach to content strategy, branding, and multimedia storytelling during the interview
• Follow up with the hiring manager or HR within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.