Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to align with brand vision and creative ethos
• Creating engaging multimedia content across various platforms
• Collaborating with external creative partners and integrating AI tools
• Optimizing creative workflows for high-quality, design-focused thought leadership
• Igniting innovative storytelling on social media that embodies the dynamic brand identity

ASSUMPTION: This role requires a strong background in design, video editing, and branding, with a portfolio demonstrating exceptional visual storytelling skills.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that resonates with the brand vision and creative ethos

✅ Create visually striking and engaging multimedia content, including videos, infographics, social posts, and podcasts, using tools such as Adobe Creative Cloud, Canva, Figma, and WordPress

✅ Oversee the editorial calendar, managing the flow of content from initial idea to final publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content

✅ Collaborate with and lead external creative partners, effectively integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and thrive in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content creation tools

ASSUMPTION: Candidates with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills will be prioritized.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience level and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specializing in small business financing and retirement fund financing

Company Size: 51-200 employees, offering a growing and stable work environment with opportunities for career growth

Founded: 2003, with a rich history of empowering entrepreneurs and small business owners

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• 401(k) business financing
• SBA small business loans
• Unsecured business loans
• Growth capital and other business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong reputation in the financial services industry, offering a supportive work environment and opportunities for professional growth.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior content creators or external partners

Work Arrangement: Fully remote, with the option to work from home or a designated workspace

Growth Opportunities:

• Potential career progression to a Director or Manager role within the marketing department
• Expanding skills in AI-driven content creation and strategy
• Gaining experience in leading external creative partners and teams

ASSUMPTION: This role offers a unique opportunity to work with cutting-edge technology and collaborate with a diverse team of marketing professionals.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required

Office Location(s): N/A (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

Geographic Context:

• Available in select states across the US, allowing for a diverse candidate pool and remote collaboration
• Opportunity to work with a national client base and contribute to the growth of small businesses nationwide
• Flexible work arrangements, including a designated workspace and high-speed internet connection

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work independently

ASSUMPTION: The remote work environment requires strong self-motivation, time management skills, and the ability to thrive in a virtual team setting.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• Virtual interview with the Marketing Director and/or other team members
• Portfolio review and/or case study presentation
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Creativity and visual storytelling skills
• Understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and thrive in a remote environment
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work in design, video editing, and branding
• Be ready to discuss your approach to AI-driven content strategy and your understanding of the company's mission
• Research the company and be prepared to ask insightful questions about the role and the team

ATS Keywords: AI-driven content strategy, multimedia content creation, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital content trends, remote work, collaboration, innovation

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (e.g., Copy.ai, Frase.io, Jasper.ai)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and inclusive, with a focus on celebrating creativity and diverse perspectives
• Results-driven and focused on delivering high-quality, design-focused thought leadership
• Adaptable and able to thrive in a remote work environment

Self-Assessment Questions:

• How do you embody the company values of adaptability, connection, and excellence in your daily work?
• How do you approach building connections and elevating those around you in a remote work environment?
• How do you flourish outside your comfort zone and demonstrate a strong work ethic in a fully remote setting?

ASSUMPTION: Guidant Financial is committed to fostering an inclusive and collaborative work environment, and candidates should be prepared to demonstrate their alignment with the company's values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Collaborating effectively with external creative partners and teams
• Adapting to changes in AI-driven content creation tools and strategies
• Balancing the need for creativity and innovation with brand consistency and uniformity

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven content strategy and multimedia content creation
• This role requires a strong background in design, video editing, and branding, with a portfolio demonstrating exceptional visual storytelling skills
• Career progression opportunities may include advancing to a Director or Manager role within the marketing department

ASSUMPTION: This role offers a unique blend of creativity, strategy, and technology, making it an attractive opportunity for marketing professionals with a strong design background.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including multimedia content creation and optimization
• Collaborating with external creative partners to produce a visually striking and engaging brand identity campaign
• Managing the editorial calendar for a company blog, ensuring brand consistency and SEO optimization across all published content

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning to hands-on content creation and optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company, and how will my work impact the growth and success of the business?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work in design, video editing, and branding
• Be ready to discuss your approach to AI-driven content strategy and your understanding of the company's mission
• Research the company and be prepared to ask insightful questions about the role and the team
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.