Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: 2025-05-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy
• Creating engaging multimedia content
• Overseeing editorial calendar and brand consistency
• Collaborating with external partners and internal teams
• Optimizing creative workflows and content performance

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content for various platforms

✅ Design visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma

✅ Manage editorial calendar from concept to final publication

✅ Serve as creative steward of the brand, ensuring uniformity and narrative coherence

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead development of video concepts and manage production from scripting through final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Exceptional design, writing, and visual storytelling skills
• Proficient with Adobe Creative Cloud, Canva, Figma, and WordPress
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content creation tools

ASSUMPTION: Candidates with a strong portfolio showcasing their design, writing, and visual storytelling skills will be prioritized.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on role, experience level, and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on qualifications and negotiations.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing

Company Size: 51-200 employees, offering a stable and growing work environment

Founded: 2003, with a 20-year history of empowering entrepreneurs and small business owners

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• 401(k) business financing
• SBA small business loans
• Unsecured business loans
• Growth capital and other business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong focus on small business financing and a commitment to empowering entrepreneurs.

📊 Role Analysis

Career Level: Senior-level position, offering opportunities for growth and leadership

Reporting Structure: This role reports directly to the Chief Marketing Officer and may oversee junior content creators and designers

Work Arrangement: Fully remote, with the option to work from home or a co-working space

Growth Opportunities:

• Potential to mentor junior team members and grow into a leadership role
• Opportunities to expand skills in video production, AI-driven content creation, and team management
• Career pathing and ongoing training to support professional development

ASSUMPTION: This role offers significant growth potential, both in terms of skill development and career advancement.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Available in multiple states, offering flexibility for candidates to live and work where they choose
• Opportunity to work with a diverse, remote team spread across various time zones
• Access to a wide range of cultural and recreational activities, depending on the candidate's chosen location

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to balance work and personal life, while also providing the opportunity to connect with a diverse team.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Portfolio review and/or creative challenge to evaluate design and storytelling skills
• In-depth interview with the hiring manager and/or other team members to discuss the role, responsibilities, and company culture
• Final interview or discussion to address any remaining questions and make a hiring decision

Key Assessment Areas:

• Creativity and design skills
• Strategic thinking and content strategy development
• Project management and organizational skills
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio, showcasing your design, writing, and visual storytelling skills
• Prepare for interview questions that assess your creativity, strategic thinking, and problem-solving abilities
• Research Guidant Financial's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, strategic thinking, and cultural fit, with a strong emphasis on portfolio review and creative challenges.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (as needed)

ASSUMPTION: Familiarity with the listed tools is essential for this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and inclusive, with a focus on teamwork and open communication
• Adaptable and flexible, with a willingness to embrace change and new ideas
• Creative and innovative, with a passion for storytelling and visual design

Self-Assessment Questions:

• How do you embody the company values of adaptability, connection, and excellence in your daily work?
• How do you approach collaboration and teamwork, especially in a remote work environment?
• Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you grow from that experience?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Guidant Financial's company values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced, ever-changing industry and staying up-to-date with the latest trends and tools
• Balancing creativity and innovation with brand guidelines and consistency
• Collaborating effectively with remote team members and external partners

ASSUMPTION: These challenges are inherent to the role and industry, and successful candidates will possess the skills and mindset to overcome them.

📈 Similar Roles Comparison

• Unlike traditional marketing or content roles, this position focuses heavily on AI-driven content strategy and integration with AI tools
• This role requires a strong creative background, with a focus on visual storytelling and design, rather than traditional writing or journalism
• Career progression may involve moving into a leadership or management role, with opportunities to mentor junior team members and grow the content and brand strategy function

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and integration, requiring candidates with a strong creative background and an interest in emerging technologies.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, incorporating AI-driven content creation tools
• Creating a visually striking and engaging social media campaign to promote a brand event or initiative
• Designing and producing a series of videos to showcase the company's products, services, or employee culture

ASSUMPTION: These sample projects are designed to assess the candidate's creativity, strategic thinking, and project management skills, as well as their ability to work with AI-driven content creation tools.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and branding strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidant Financial support the professional development and growth of its employees?
• What are the most significant challenges facing the content and brand strategy function, and how can this role help address them?
• How does Guidant Financial foster a collaborative and inclusive work environment, especially in a remote setting?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their strategic thinking, and their ability to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Include a link to your portfolio, showcasing your design, writing, and visual storytelling skills
• Prepare for interview questions that assess your creativity, strategic thinking, and problem-solving abilities
• Research Guidant Financial's company culture and values to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.