Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing & Branding

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to resonate with brand vision and creative ethos
• Crafting and customizing engaging multimedia content for various platforms
• Overseeing editorial calendar and managing content flow
• Collaborating with external creative partners and integrating AI tools
• Optimizing creative workflows for high-quality, design-focused thought leadership
• Igniting innovative storytelling on social media and supporting product launches

ASSUMPTION: This role requires a strong balance of creative and strategic thinking, with a focus on visual storytelling and brand consistency.

📋 Key Responsibilities

✅ Lead AI-driven content strategy, ensuring it aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) for various platforms

✅ Produce visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma

✅ Oversee editorial calendar, managing content flow from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a high level of autonomy, initiative, and adaptability in a remote work environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content creation tools

ASSUMPTION: A strong portfolio demonstrating exceptional design, writing, and visual storytelling skills is essential for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time, typically 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on small business financing

Company Size: 51-200 employees, offering a growing and stable work environment with opportunities for career advancement

Founded: 2003, with a history of innovation and success in the small business financing industry

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• 401(k) business financing
• SBA small business loans
• Unsecured business loans
• Growth capital and other business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong reputation in the small business financing industry, offering a supportive work environment for employees to grow and succeed.

📊 Role Analysis

Career Level: Senior-level position, offering opportunities for growth and leadership within the marketing and branding team

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee junior content creators and designers

Work Arrangement: Fully remote, with availability in select states across the US

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand skills and expertise in content strategy, branding, and visual storytelling
• Career advancement within the marketing and branding team or other departments

ASSUMPTION: This role offers a high level of responsibility and autonomy, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement

Office Location(s): Available in select states across the US (AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

Geographic Context:

• Remote work allows for a flexible lifestyle and the ability to work from various locations
• Available states offer a range of cost of living, climate, and cultural experiences
• Guidant Financial's headquarters is in Boise, Idaho, with a strong company culture that supports remote work

Work Schedule: Full-time, with flexible scheduling and the ability to work independently

ASSUMPTION: The fully remote work environment offers a high degree of flexibility and autonomy, with the expectation that employees can manage their time effectively and maintain a consistent work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Portfolio review and creative problem-solving exercises
• Branding and content strategy discussions
• Cultural fit and team dynamics

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on design, video editing, and branding
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for Guidant Financial's mission
• Prepare a portfolio showcasing your best work, with an emphasis on visual storytelling and brand consistency
• Research Guidant Financial's company culture and values to ensure a strong fit

ATS Keywords: Content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital content trends, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: Guidant Financial's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (as needed)

ASSUMPTION: Familiarity with industry-standard design and content creation tools is essential for this role, with the potential for additional tools based on specific project requirements.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Independent and self-motivated, with the ability to work remotely and manage time effectively
• Collaborative and team-oriented, with strong communication skills and the ability to work with diverse teams
• Adaptable and flexible, with a willingness to learn and grow in a dynamic work environment

Self-Assessment Questions:

• Do you thrive in a remote work environment and have experience working independently?
• Are you comfortable managing your time effectively and maintaining a consistent work-life balance?
• Do you have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills?
• Are you passionate about small business financing and eager to contribute to Guidant Financial's mission?

ASSUMPTION: Guidant Financial's company culture values adaptability, connection, and excellence, with a strong emphasis on remote work and team collaboration.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a dynamic and evolving content strategy
• Collaborating effectively with remote team members and external partners
• Staying up-to-date with industry trends and best practices in content creation and branding

ASSUMPTION: These challenges can be mitigated through strong time management, communication, and adaptability skills, as well as a willingness to learn and grow in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategy and integration with AI tools
• Guidant Financial's industry-specific context requires a strong understanding of small business financing and its target audience
• Career path comparison: This role offers opportunities for growth and leadership within the marketing and branding team, with potential for advancement to director or vice president level

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions, with a strong focus on AI-driven content strategy and integration with AI tools.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, incorporating AI-driven insights and visual storytelling
• Creating a series of engaging social media campaigns to raise brand awareness and drive user engagement
• Managing the production of a series of videos showcasing customer success stories and testimonials

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on AI-driven content strategy, visual storytelling, and brand consistency.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing and branding department?
• How does Guidant Financial support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days, and how will my work contribute to the company's overall goals?
• How does Guidant Financial measure the success of its content strategy, and what metrics are most important for this role?
• What are the biggest challenges facing the company in the next year, and how can this role help address them?

ASSUMPTION: These questions are designed to assess the company's culture, priorities, and expectations for this role, as well as the candidate's fit within the team and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best work, with an emphasis on visual storytelling and brand consistency
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.