Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy
• Creating engaging multimedia content
• Overseeing editorial calendar and brand consistency
• Collaborating with external creative partners
• Optimizing creative workflows and enhancing content impact

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to work independently in a remote environment.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) for various platforms

✅ Design visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma

✅ Manage editorial calendar, from initial idea to final publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership consistently

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, adhering to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of video concepts and manage production, from scripting to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a strong understanding of branding, social media dynamics, and digital content trends, as well as the ability to work independently and thrive in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years in design, video editing, and branding

Required Skills:

• Portfolio demonstrating exceptional design, writing, and visual storytelling skills
• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing (highly valued)
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with AI-driven content platforms
• Familiarity with SEO best practices

ASSUMPTION: Candidates with a strong portfolio showcasing their skills and experience in design, video editing, and branding will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on role, experience level, and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The final offer may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing

Company Size: 51-200 employees, offering a growing and stable work environment

Founded: 2003, with a history of innovation in business and franchise funding

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company in the financial services industry, with a focus on small business financing and a strong commitment to innovation and customer education.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Marketing Director and may oversee external creative partners

Work Arrangement: Fully remote, with the option to work from home or a co-working space

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand responsibilities and take on new challenges
• Career pathing and ongoing training provided by the company

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and branding field, as well as the chance to make a significant impact on the company's content strategy and brand identity.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a flexible work-life balance
• Available in multiple states, providing options for candidates based on their preferred location
• Opportunity to work with a diverse, remote team across various time zones

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work independently

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from the comfort of their home or a preferred co-working space, with the flexibility to balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Interview with the Marketing Director
• Final interview with the CEO or another senior leader
• Background check and reference verification

Key Assessment Areas:

• Portfolio review and creative problem-solving skills
• Understanding of branding, content strategy, and digital media trends
• Ability to work independently and manage projects remotely
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio or a PDF attachment showcasing your design, video, and writing samples
• Prepare for behavioral and situational interview questions focused on your creative process, problem-solving skills, and ability to work remotely
• Research the company and be prepared to discuss how your skills and experiences align with their mission and values

ATS Keywords: Content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital media, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' creative skills, strategic thinking, and ability to work independently in a remote environment.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content platforms (e.g., Frase, Copy.ai, Jasper)
• Video editing software (e.g., iMovie, Final Cut Pro, Adobe Premiere Pro)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used daily to create and manage engaging multimedia content.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and inclusive, with a focus on teamwork and open communication
• Results-driven, with a strong emphasis on delivering high-quality content consistently
• Adaptable and flexible, with the ability to work independently and manage multiple projects simultaneously

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you have a strong understanding of branding, content strategy, and digital media trends?
• Are you committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated?

ASSUMPTION: Candidates who align with Guidant Financial's values and work style, and who are comfortable working independently in a remote environment, will be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously in a remote work environment
• Adapting to changes in content strategy and brand identity as the company grows and evolves
• Balancing the need for creativity and innovation with the requirement to maintain brand consistency across all platforms
• Staying up-to-date with digital content trends and emerging technologies in the field

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role differs from other content strategy positions in its focus on brand identity and visual storytelling, as well as its requirement for proficiency in design tools such as Adobe Creative Cloud, Canva, and Figma
• In the financial services industry, this role is unique in its focus on small business financing and its commitment to educating clients on their funding options
• Career path comparison: This role offers opportunities for professional growth and development within the marketing and branding field, with the potential to take on new challenges and expand responsibilities

ASSUMPTION: Candidates should consider how their skills and experiences align with the unique aspects of this role and how it differs from other content strategy positions in the industry.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including multimedia content and social media campaigns
• Creating visually striking assets for a rebranding initiative, utilizing tools such as Adobe Creative Cloud, Canva, and Figma
• Managing the production of a video series, from scripting and storyboarding to final edits, to showcase the company's expertise in small business financing

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and creative design to project management and video production.

❓ Key Questions to Ask During Interview

• Can you describe the company's content strategy and how this role fits into its overall marketing and branding efforts?
• How does the company support the professional development and growth of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its content strategy and brand identity, and how will my performance be evaluated in this role?
• What are the biggest challenges facing the company's content strategy and brand identity, and how can this role help address them?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their ability to think strategically about the company's content strategy and brand identity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio or a PDF attachment showcasing your design, video, and writing samples
• Prepare for behavioral and situational interview questions focused on your creative process, problem-solving skills, and ability to work remotely
• Research the company and be prepared to discuss how your skills and experiences align with their mission and values
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.