πΉ Job Title: Senior Content and Brand Strategy Manager
πΉ Company: Guidant Financial
πΉ Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)
πΉ Job Type: Full-time, Remote
πΉ Category: Marketing & Branding
πΉ Date Posted: May 26, 2025
πΉ Experience Level: 5+ years
πΉ Remote Status: Fully Remote
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong creative skills, and proficiency in various design and content creation tools.
β Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos
β Design and produce visually striking content (videos, infographics, social posts, podcasts) using tools like Adobe Creative Cloud, Canva, and Figma
β Manage editorial calendar and ensure content flows smoothly from ideation to publication
β Serve as the creative steward of the brand, ensuring narrative coherence and uniformity across all content
β Collaborate with external creative partners and internal teams to integrate AI tools and enhance outputs
β Conduct brand research and use audience insights to guide content strategy and visual approach
β Optimize creative workflows to deliver high-quality, design-focused thought leadership
β Ignite innovative storytelling on social media that embodies the dynamic brand identity
β Support product launches and campaigns through integrated, visually captivating content strategies
β Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines
β Lead the development of video concepts and manage video production from scripting through final edits
β Track content performance and leverage insights to enhance creative strategies and elevate impact
ASSUMPTION: This role involves a mix of creative, strategic, and project management tasks, requiring strong organizational skills and the ability to multitask.
Education: Bachelor's degree in Marketing, Communications, Design, or a related field
Experience: 5+ years of experience in design, video editing, and branding
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong portfolio showcasing their design, video, and branding skills will be highly competitive for this role.
Salary Range: $80,000 - $95,000 annually (Based on experience level and location)
Benefits:
Working Hours: Full-time, typically 40 hours per week with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's internal equity.
Industry: Financial Services, specifically small business financing
Company Size: 51-200 employees (Mid-size)
Founded: 2003, with a history of helping entrepreneurs secure funding for their businesses
Company Description:
Company Specialties:
Company Website: http://www.guidantfinancial.com
ASSUMPTION: Guidant Financial is an established company with a strong focus on helping small business owners succeed. This role offers the opportunity to work with a stable, growing organization.
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: This role reports directly to the VP of Marketing and may oversee junior content creators or external partners
Work Arrangement: Fully remote, with the option to work from home or a co-working space
Growth Opportunities:
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, providing ample opportunities for professional growth and development.
Office Type: Fully remote, with no physical office location
Office Location(s): N/A (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)
Geographic Context:
Work Schedule: Full-time, with flexible scheduling and the ability to work asynchronously with team members
ASSUMPTION: The fully remote work arrangement allows for a better work-life balance and the opportunity to work from various locations within the available states.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: AI-driven content strategy, multimedia content creation, brand identity, editorial calendar, content performance analysis, video production, Adobe Creative Cloud, Canva, Figma, WordPress
ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
ASSUMPTION: Proficiency in these tools is essential for success in this role. Candidates should have a strong working knowledge of each tool and be willing to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Guidant Financial values adaptability, connection, and excellence. Candidates who embody these values and are comfortable working in a remote, collaborative environment will be a strong fit for this role.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
ASSUMPTION: This role is distinct from other marketing positions due to its emphasis on AI-driven content strategy and multimedia content creation. Candidates should be prepared to showcase their skills and experience in these areas.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role. Candidates should be prepared to discuss their experience with similar projects and how they would approach them in this role.
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture. They also provide an opportunity for candidates to assess whether the role and company are the right fit for them.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.