Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy
• Creating engaging multimedia content
• Overseeing editorial calendar and brand consistency
• Collaborating with external partners and internal teams
• Analyzing content performance and adapting strategies

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and proficiency in various design and content creation tools.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Design and produce visually striking content (videos, infographics, social posts, podcasts) using tools like Adobe Creative Cloud, Canva, and Figma

✅ Manage editorial calendar and ensure content flows smoothly from ideation to publication

✅ Serve as the creative steward of the brand, ensuring narrative coherence and uniformity across all content

✅ Collaborate with external creative partners and internal teams to integrate AI tools and enhance outputs

✅ Conduct brand research and use audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Lead the development of video concepts and manage video production from scripting through final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

ASSUMPTION: This role involves a mix of creative, strategic, and project management tasks, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Exceptional design, writing, and visual storytelling skills
• Proficiency with Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing (highly valued)
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with project management tools (e.g., Asana, Trello)
• Familiarity with SEO best practices
• Knowledge of HTML and CSS

ASSUMPTION: Candidates with a strong portfolio showcasing their design, video, and branding skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience level and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time, typically 40 hours per week with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically small business financing

Company Size: 51-200 employees (Mid-size)

Founded: 2003, with a history of helping entrepreneurs secure funding for their businesses

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong focus on helping small business owners succeed. This role offers the opportunity to work with a stable, growing organization.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the VP of Marketing and may oversee junior content creators or external partners

Work Arrangement: Fully remote, with the option to work from home or a co-working space

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department
• Chance to expand skills and expertise in content strategy, branding, and video production
• Opportunity to work on diverse projects and campaigns, driving the company's brand forward

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

Geographic Context:

• Available in 15 states across the US
• Offers flexibility to work from home or a co-working space
• Provides the opportunity to connect with entrepreneurs and small business owners nationwide

Work Schedule: Full-time, with flexible scheduling and the ability to work asynchronously with team members

ASSUMPTION: The fully remote work arrangement allows for a better work-life balance and the opportunity to work from various locations within the available states.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Creative challenge or case study presentation to the marketing team
• Final interview with the VP of Marketing and other key stakeholders

Key Assessment Areas:

• Creative portfolio and design skills
• Content strategy and planning abilities
• Branding and storytelling expertise
• Project management and organizational skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant design, video, and branding projects in your portfolio
• Tailor your resume and cover letter to emphasize your skills and experience in content strategy, branding, and video production
• Prepare a creative challenge or case study presentation showcasing your ability to develop and execute a content strategy

ATS Keywords: AI-driven content strategy, multimedia content creation, brand identity, editorial calendar, content performance analysis, video production, Adobe Creative Cloud, Canva, Figma, WordPress

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• Project management tools (e.g., Asana, Trello)
• SEO tools (e.g., Google Search Console, SEMrush)
• Analytics tools (e.g., Google Analytics, social media analytics)

ASSUMPTION: Proficiency in these tools is essential for success in this role. Candidates should have a strong working knowledge of each tool and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: You flourish when stepping outside your comfort zone

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with team members across different time zones?
• Are you comfortable adapting to new tools and technologies as needed?
• Do you have a strong desire to learn and grow professionally, and are you eager to take on new challenges?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence. Candidates who embody these values and are comfortable working in a remote, collaborative environment will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced, ever-changing digital landscape
• Balancing creative and strategic responsibilities
• Collaborating effectively with external partners and internal teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on AI-driven content strategy and multimedia content creation
• This role offers a unique blend of creative and strategic responsibilities, providing ample opportunities for professional growth and development
• Career path may lead to leadership roles within the marketing department or other areas of the organization

ASSUMPTION: This role is distinct from other marketing positions due to its emphasis on AI-driven content strategy and multimedia content creation. Candidates should be prepared to showcase their skills and experience in these areas.

📝 Sample Projects

• Developing and executing a content strategy for a new product launch, including multimedia content creation and optimization for various platforms
• Creating a visually striking and on-brand social media campaign to promote a company event or webinar
• Producing a series of engaging videos to educate clients on the benefits of various funding options offered by Guidant Financial

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role. Candidates should be prepared to discuss their experience with similar projects and how they would approach them in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Guidant Financial?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidant Financial support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how is it supported in this role?
• How does the marketing team collaborate with other departments within the organization?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture. They also provide an opportunity for candidates to assess whether the role and company are the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your skills and experience in content strategy, branding, and video production
• Prepare a creative challenge or case study presentation showcasing your ability to develop and execute a content strategy
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.