Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: Mid-Senior Level (5+ years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to resonate with brand vision and creative ethos
• Crafting and customizing engaging multimedia content across various platforms
• Overseeing strategic editorial calendar and managing content flow
• Collaborating with external creative partners and integrating AI tools
• Igniting innovative storytelling on social media and supporting product launches

ASSUMPTION: This role requires a strong creative visionary who can balance strategic thinking with hands-on content creation. The ideal candidate will be comfortable working independently and collaborating with various teams in a remote environment.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content, including videos, infographics, social posts, and podcasts

✅ Design visually striking assets using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Oversee strategic editorial calendar, managing content flow from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and performance analysis. The ideal candidate will be comfortable wearing multiple hats and adapting to the evolving needs of the business.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content platforms
• Portfolio showcasing exceptional design, writing, and visual storytelling

ASSUMPTION: While a degree in a related field is preferred, the ideal candidate's portfolio and experience should demonstrate their ability to excel in this role. Familiarity with AI-driven content platforms is a plus but not required, as the role involves learning and integrating these tools.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is based on industry standards for mid-senior level marketing roles with similar responsibilities. The benefits package is competitive and designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: Small to Medium (51-200 employees)

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering entrepreneurs and employees to have a meaningful impact on both clients and their own careers

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on empowering entrepreneurs and fostering employee growth. Their commitment to innovation and employee development makes them an attractive employer for creative and strategic-minded professionals.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: This role reports directly to the Vice President of Marketing

Work Arrangement: Fully remote, with availability in select states across the US

Growth Opportunities:

• Guidant Financial has a strong track record of promoting employees into new and exciting roles
• This role offers the opportunity to grow within the marketing department or explore other areas of the business
• Working with a diverse range of teams and clients provides ample opportunities for professional development

ASSUMPTION: The fully remote work arrangement and growth opportunities make this role an attractive option for candidates seeking flexibility and career advancement. The diverse range of teams and clients provides ample opportunities for professional development and exposure to different aspects of the business.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Guidant Financial operates in 15 states, with this role available in select states across the US
• Working remotely allows for a better work-life balance and the opportunity to live in various locations
• The company provides equipment to support a comfortable and productive home office environment

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The fully remote work environment and flexible work arrangements allow for a better work-life balance and the opportunity to live in various locations. The company's commitment to providing equipment for a comfortable and productive home office environment ensures a positive work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home creative challenge or case study
• Final interview with the marketing team and other stakeholders

Key Assessment Areas:

• Creativity and design skills
• Strategic thinking and problem-solving
• Communication and collaboration skills
• Adaptability and initiative in a remote environment

Application Tips:

• Tailor your resume and cover letter to highlight your design, branding, and content strategy experience
• Include a portfolio showcasing your exceptional design, writing, and visual storytelling skills
• Be prepared to discuss your approach to AI-driven content strategy and integration
• Research Guidant Financial's brand and values to demonstrate your cultural fit

ATS Keywords: AI-driven content strategy, multimedia content creation, brand identity, editorial calendar, content performance, video production, remote work, marketing department, career growth

ASSUMPTION: The interview process is designed to assess the candidate's creative, strategic, and collaborative skills, as well as their ability to thrive in a remote environment. Tailoring the resume and cover letter to highlight relevant experience and demonstrating a strong portfolio are crucial for success in this role.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content platforms (e.g., Copy.ai, Frase.io, Kafkai)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. While experience with AI-driven content platforms is preferred, the ideal candidate should be willing to learn and integrate these tools into their workflow.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: You flourish when stepping outside your comfort zone

Work Style:

• Collaborative: Guidant Financial fosters a team-oriented work environment
• Innovative: The company encourages creative problem-solving and continuous learning
• Adaptable: Employees are expected to be flexible and responsive to change

Self-Assessment Questions:

• Do you embrace change and view challenges as opportunities for growth?
• Are you comfortable building connections and collaborating with diverse teams in a remote environment?
• Do you thrive when stepping outside your comfort zone and seeking opportunities to improve?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees. Candidates should assess their fit with these values and work style preferences before applying to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to AI-driven content platforms and integrating them into workflows
• Balancing strategic planning, creative execution, and performance analysis
• Ensuring brand consistency across various content formats and platforms

ASSUMPTION: The fully remote work environment, AI-driven content strategy, and diverse range of responsibilities present unique challenges that the ideal candidate should be prepared to tackle.

📈 Similar Roles Comparison

• This role differs from traditional content strategy positions in its focus on AI-driven content and multimedia creation
• Compared to other branding roles, this position requires a stronger emphasis on content creation and performance analysis
• Career path comparison: This role offers growth opportunities within the marketing department or other areas of the business, with potential progression to director or manager-level positions

ASSUMPTION: The focus on AI-driven content and multimedia creation sets this role apart from traditional content strategy and branding positions. The career path comparison highlights the potential for growth and advancement within the organization.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch
• Creating a visually striking multimedia campaign to raise brand awareness
• Optimizing an editorial calendar to improve content performance and engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the ideal candidate might face in this role, from strategic planning and creative execution to performance analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Guidant Financial support employee growth and development?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• How does Guidant Financial measure the success of its content strategy, and how will this role contribute to those metrics?
• What opportunities are there for collaboration with other departments and external partners in this role?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the marketing department's priorities and challenges. They also provide insight into the candidate's strategic thinking and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your design, branding, and content strategy experience
• Include a portfolio showcasing your exceptional design, writing, and visual storytelling skills
• Prepare for a take-home creative challenge or case study as part of the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.