Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy and creative direction
• Designing and producing engaging multimedia content across various platforms
• Collaborating with external partners and internal teams to maintain brand consistency
• Optimizing creative workflows and enhancing thought leadership
• Analyzing content performance and leveraging insights to improve strategies

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and proficiency in design tools to effectively manage content and brand strategy.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content, including videos, infographics, social posts, and podcasts

✅ Design visually striking assets using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Manage editorial calendar and content flow from initial idea to final publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a strong understanding of branding, social media dynamics, and digital content trends to effectively manage content strategy and production.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing is highly valued
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with AI-driven content creation and optimization
• Familiarity with project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates with a strong portfolio showcasing exceptional design, writing, and visual storytelling skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with 5-10 years of experience and is subject to change based on the candidate's qualifications and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps small business owners secure funding to start, buy, or grow their businesses
• Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
• Provides customized funding solutions and business services

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong focus on empowering small business owners and providing innovative funding solutions.

📊 Role Analysis

Career Level: Senior-level marketing role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Chief Marketing Officer and may oversee junior content creators and designers

Work Arrangement: Fully remote with flexible work arrangements, available in select states

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand skills in content strategy, branding, and AI-driven content creation
• Career pathing and ongoing training provided by the company

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in content strategy and branding within the financial services industry.

🌍 Location & Work Environment

Office Type: Fully remote with no physical office location

Office Location(s): Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a better work-life balance and reduced commuting time
• Available in multiple states, providing flexibility for candidates to choose their preferred location
• Opportunity to work with a diverse, remote team across various time zones

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including paid time off (3 weeks) and paid holidays (11)

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from the comfort of their home office, with high-speed internet connection required.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Creativity and design skills
• Strategic thinking and content strategy development
• Branding expertise and understanding of the company's brand identity
• Communication and collaboration skills

Application Tips:

• Highlight relevant design and content strategy experience in your resume
• Include a portfolio showcasing your design, writing, and visual storytelling skills
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your work that align with the key responsibilities and required skills

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, multimedia content, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends, content performance analytics

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content creation and optimization tools (e.g., Frase, Copy.ai)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for candidates to effectively perform the required tasks and responsibilities in this role.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: Flourish when stepping outside your comfort zone

Work Style:

• Collaborative and inclusive team environment
• Focus on continuous learning and improvement
• Strong commitment to empowering small business owners

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with a diverse, distributed team?
• Are you comfortable embracing change and adapting to new tools and technologies?
• Do you have a strong commitment to fostering an inclusive and collaborative workplace?

ASSUMPTION: Candidates who align with Guidant Financial's company values and work style are more likely to be successful in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced, ever-changing industry and market trends
• Collaborating effectively with external partners and internal teams across various time zones
• Balancing creativity and strategic thinking with data-driven decision-making

ASSUMPTION: Addressing these potential challenges requires strong time management, communication, and adaptability skills, as well as a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Content Strategy Manager: Focuses on developing and executing content strategies, with less emphasis on design and multimedia content creation
• Brand Manager: Oversees brand identity and ensures consistency across all touchpoints, with less emphasis on content strategy and multimedia content creation
• Senior Content Creator: Specializes in creating engaging content across various platforms, with less emphasis on strategic thinking and brand management

ASSUMPTION: This role combines elements of content strategy, branding, and multimedia content creation, making it unique within the marketing and branding industry.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch
• Creating a visually striking brand style guide and ensuring consistency across all platforms
• Managing a video production project from scripting to final edits, showcasing the brand's unique value proposition

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, highlighting the importance of strategic thinking, creativity, and adaptability.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does Guidant Financial support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Guidant Financial measure the success of its content and brand strategy?
• What are the most challenging aspects of working in a fully remote environment, and how does Guidant Financial address them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant design, content strategy, and branding experience
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare a portfolio showcasing your design, writing, and visual storytelling skills
• Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.