Guidant Financial logo

Senior Content and Brand Strategy Manager

Guidant Financial
Full-time
Remote
Worldwide
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Content and Brand Strategy Manager

πŸ”Ή Company: Guidant Financial

πŸ”Ή Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing & Branding

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Leading AI-driven content strategy and creative direction
  • Designing and producing engaging multimedia content across various platforms
  • Collaborating with external partners and internal teams to maintain brand consistency
  • Optimizing creative workflows and enhancing thought leadership
  • Analyzing content performance and leveraging insights to improve strategies

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and proficiency in design tools to effectively manage content and brand strategy.

πŸ“‹ Key Responsibilities

βœ… Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

βœ… Create and customize engaging multimedia content, including videos, infographics, social posts, and podcasts

βœ… Design visually striking assets using tools such as Adobe Creative Cloud, Canva, and Figma

βœ… Manage editorial calendar and content flow from initial idea to final publication

βœ… Serve as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

βœ… Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

βœ… Utilize brand research and audience insights to guide content strategy and visual approach

βœ… Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

βœ… Ignite innovative storytelling on social media that embodies the dynamic brand identity

βœ… Support product launches and campaigns through integrated, visually captivating content strategies

βœ… Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

βœ… Collaborate with external designers and social media teams to maintain visual harmony

βœ… Lead the development of concepts and manage video production, from scripting through to final edits

βœ… Track content performance and leverage insights to enhance creative strategies and elevate impact

βœ… Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a strong understanding of branding, social media dynamics, and digital content trends to effectively manage content strategy and production.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

  • Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
  • Experience with video strategy, scripting, and editing is highly valued
  • Strong understanding of branding, social media dynamics, and digital content trends
  • Ability to work independently, take initiative, and thrive in a remote environment
  • Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

  • Experience with AI-driven content creation and optimization
  • Familiarity with project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates with a strong portfolio showcasing exceptional design, writing, and visual storytelling skills will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

  • Comprehensive health coverage (with free premium option)
  • Competitive salary
  • Paid parental leave
  • Generous 401k match
  • Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with 5-10 years of experience and is subject to change based on the candidate's qualifications and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

  • Guidant Financial helps small business owners secure funding to start, buy, or grow their businesses
  • Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
  • Provides customized funding solutions and business services

Company Specialties:

  • Retirement fund financing
  • Unsecured loans
  • Small business financing
  • Franchise financing
  • SBA loans
  • Accounting and Tax
  • Payroll and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong focus on empowering small business owners and providing innovative funding solutions.

πŸ“Š Role Analysis

Career Level: Senior-level marketing role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Chief Marketing Officer and may oversee junior content creators and designers

Work Arrangement: Fully remote with flexible work arrangements, available in select states

Growth Opportunities:

  • Potential to lead and mentor junior team members
  • Opportunities to expand skills in content strategy, branding, and AI-driven content creation
  • Career pathing and ongoing training provided by the company

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in content strategy and branding within the financial services industry.

🌍 Location & Work Environment

Office Type: Fully remote with no physical office location

Office Location(s): Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

  • Remote work allows for a better work-life balance and reduced commuting time
  • Available in multiple states, providing flexibility for candidates to choose their preferred location
  • Opportunity to work with a diverse, remote team across various time zones

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including paid time off (3 weeks) and paid holidays (11)

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from the comfort of their home office, with high-speed internet connection required.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the marketing team
  • Final interview with the Chief Marketing Officer

Key Assessment Areas:

  • Creativity and design skills
  • Strategic thinking and content strategy development
  • Branding expertise and understanding of the company's brand identity
  • Communication and collaboration skills

Application Tips:

  • Highlight relevant design and content strategy experience in your resume
  • Include a portfolio showcasing your design, writing, and visual storytelling skills
  • Tailor your cover letter to demonstrate your understanding of the role and company
  • Prepare examples of your work that align with the key responsibilities and required skills

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, multimedia content, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends, content performance analytics

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
  • Canva
  • Figma
  • WordPress
  • AI-driven content creation and optimization tools (e.g., Frase, Copy.ai)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for candidates to effectively perform the required tasks and responsibilities in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Adaptability: Embrace change with open arms
  • Connection: Building connections matters
  • Excellence: Flourish when stepping outside your comfort zone

Work Style:

  • Collaborative and inclusive team environment
  • Focus on continuous learning and improvement
  • Strong commitment to empowering small business owners

Self-Assessment Questions:

  • Do you thrive in a remote work environment and enjoy collaborating with a diverse, distributed team?
  • Are you comfortable embracing change and adapting to new tools and technologies?
  • Do you have a strong commitment to fostering an inclusive and collaborative workplace?

ASSUMPTION: Candidates who align with Guidant Financial's company values and work style are more likely to be successful in this role and contribute to the company's mission.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a remote work environment
  • Adapting to a fast-paced, ever-changing industry and market trends
  • Collaborating effectively with external partners and internal teams across various time zones
  • Balancing creativity and strategic thinking with data-driven decision-making

ASSUMPTION: Addressing these potential challenges requires strong time management, communication, and adaptability skills, as well as a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Content Strategy Manager: Focuses on developing and executing content strategies, with less emphasis on design and multimedia content creation
  • Brand Manager: Oversees brand identity and ensures consistency across all touchpoints, with less emphasis on content strategy and multimedia content creation
  • Senior Content Creator: Specializes in creating engaging content across various platforms, with less emphasis on strategic thinking and brand management

ASSUMPTION: This role combines elements of content strategy, branding, and multimedia content creation, making it unique within the marketing and branding industry.

πŸ“ Sample Projects

  • Developing an AI-driven content strategy for a new product launch
  • Creating a visually striking brand style guide and ensuring consistency across all platforms
  • Managing a video production project from scripting to final edits, showcasing the brand's unique value proposition

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, highlighting the importance of strategic thinking, creativity, and adaptability.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the marketing department?
  • How does Guidant Financial support the professional growth and development of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does Guidant Financial measure the success of its content and brand strategy?
  • What are the most challenging aspects of working in a fully remote environment, and how does Guidant Financial address them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant design, content strategy, and branding experience
  • Write a cover letter that demonstrates your understanding of the role and company
  • Prepare a portfolio showcasing your design, writing, and visual storytelling skills
  • Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.