Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy and brand identity
• Creating engaging multimedia content for various platforms
• Collaborating with external creative partners and internal teams
• Optimizing creative workflows and content performance
• Supporting product launches and campaigns through integrated content strategies

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and proficiency in digital media tools to effectively manage content and brand strategy.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) for various platforms

✅ Design visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma

✅ Oversee editorial calendar, managing content from initial idea to final publication

✅ Serve as creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and collaboratively in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Portfolio demonstrating exceptional design, writing, and visual storytelling skills

ASSUMPTION: Candidates with a strong portfolio showcasing their skills and experience in content strategy, design, and video editing will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on role, experience level, and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The final salary may vary depending on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship

Company Size: 51-200 employees (Mid-sized, offering a stable and growing work environment)

Founded: 2003 (With over two decades of experience in the industry)

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering entrepreneurs and supporting their success

Company Specialties:

• 401(k) business financing
• SBA small business loans
• Unsecured business loans
• Growth capital and other business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on supporting entrepreneurs and small business owners.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Vice President of Marketing

Work Arrangement: Fully remote, with availability in select states across the US

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand skills and knowledge in content strategy, branding, and digital media
• Career advancement within the marketing department or broader organization

ASSUMPTION: This role offers significant growth potential, both in terms of skill development and career advancement, within a stable and growing organization.

🌍 Location & Work Environment

Office Type: Fully remote, with availability in select states across the US

Office Location(s): Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for flexibility and a better work-life balance
• Available states offer diverse cultural and professional networks
• Guidant Financial's headquarters is in Boise, Idaho, with a strong presence in the Pacific Northwest

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from home or a preferred location, with the flexibility to balance personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Interview with the hiring manager or a panel of team members
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Portfolio review and creative problem-solving
• Brand strategy and content planning
• Communication and collaboration skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your best work in content strategy, design, and video editing
• Research Guidant Financial's mission, values, and company culture to demonstrate your fit
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: AI-driven content strategy, brand identity, multimedia content, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital media, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• Social media platforms (LinkedIn, Facebook, Instagram, Twitter)
• Project management tools (Asana, Trello, Monday.com)
• Analytics tools (Google Analytics, social media analytics)

ASSUMPTION: Proficiency in these tools is required for this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: Flourish when stepping outside your comfort zone

Work Style:

• Collaborative and inclusive
• Adaptable and open to change
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you embody Guidant Financial's values in your daily work?
• Can you provide an example of a time when you successfully adapted to a significant change in a project or role?
• How do you foster a collaborative and inclusive work environment, especially in a remote setting?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence, and candidates should be prepared to demonstrate how their work style aligns with these values during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced and ever-changing digital landscape
• Balancing creative freedom with brand consistency and guidelines
• Collaborating effectively with remote team members and external partners

ASSUMPTION: These challenges are inherent to the role and industry, and candidates should be prepared to address them proactively and strategically.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and integration with brand identity
• Compared to traditional content strategy roles, this position requires a stronger emphasis on visual storytelling and multimedia content
• Career progression may include leadership roles in content strategy, branding, or digital media within the marketing department or broader organization

ASSUMPTION: This role offers a unique blend of content strategy, branding, and digital media skills, with opportunities for growth and leadership within a stable and growing organization.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a new product launch
• Creating a visually striking and engaging social media campaign to promote a brand event
• Editing and producing a series of videos to showcase customer success stories and testimonials

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, and candidates should be prepared to discuss their relevant experience and accomplishments.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Guidant Financial?
• Can you describe the team structure and dynamics within the marketing department?
• What are the most significant challenges facing the company, and how can this role contribute to addressing them?
• How does Guidant Financial support the professional growth and development of its employees?
• What is the company's approach to work-life balance and employee well-being in a remote work environment?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, team, and company, and their ability to contribute effectively to the organization's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/jobs/3uXeqFkErgYQgvD1gxwQZ4/remote-senior-content-and-brand-strategy-manager-in-boise-at-guidant-financial
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work in content strategy, design, and video editing
• Research Guidant Financial's mission, values, and company culture to demonstrate your fit
• Prepare thoughtful questions about the role, team, and company to ask during the interview
• Follow up with the hiring manager or HR team one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.