Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy and creative direction
• Crafting engaging multimedia content across various platforms
• Collaborating with external partners and internal teams
• Managing editorial calendar and ensuring brand consistency
• Optimizing creative workflows and enhancing thought leadership

ASSUMPTION: This role requires a strategic mindset, strong design and storytelling skills, and proficiency in relevant tools. It's ideal for a creative professional seeking to make a significant impact on a growing organization's brand presence.

📋 Key Responsibilities

✅ Develop and implement AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content, including videos, infographics, social posts, and podcasts

✅ Design visually striking assets using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Oversee editorial calendar and manage content flow from inception to publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership consistently

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and the ability to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content creation tools

ASSUMPTION: Candidates should have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Guidant Financial offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering entrepreneurs and employees alike

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong focus on empowering entrepreneurs and fostering employee growth.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Chief Marketing Officer

Work Arrangement: Fully remote, with availability in select states across the US

Growth Opportunities:

• Potential career progression within the marketing department
• Opportunities to collaborate with various teams and gain a broad understanding of the business
• Guidant Financial has a strong track record of promoting from within, with over 30% of promotions occurring in the last four years

ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of career advancement and personal development.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Available in select states across the US

Geographic Context:

• Remote work allows for a flexible lifestyle and the ability to work from various locations
• Available states include AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO
• Guidant Financial operates in 15 states as a fully remote organization

Work Schedule: Full-time (40 hours per week), with flexibility for a healthy work-life balance

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from the comfort of their home office, with a high-speed internet connection required.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and skills-based interviews
• Final interview with the hiring manager

Key Assessment Areas:

• Creativity and design skills
• Strategic thinking and problem-solving
• Communication and collaboration abilities
• Adaptability and cultural fit

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on design, branding, and content strategy
• Tailor your cover letter to demonstrate your understanding of Guidant Financial's mission and how your skills align with the role
• Prepare a portfolio showcasing your design, video, and storytelling skills
• Research the company and be ready to discuss how you can contribute to their ongoing success

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Canva
• Figma
• WordPress
• AI-driven content creation tools (as needed)

ASSUMPTION: Proficiency in the listed tools is required for this role. Familiarity with AI-driven content creation tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: You flourish when stepping outside your comfort zone

Work Style:

• Collaborative and inclusive
• Innovative and forward-thinking
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you embrace change and view challenges as opportunities for growth?
• Are you comfortable working in a remote environment and collaborating with diverse teams?
• Do you thrive in an innovative and fast-paced work environment?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple projects and deadlines effectively
• Adapting to a fully remote work environment
• Balancing creativity with data-driven decision-making
• Keeping up with industry trends and best practices in content strategy and branding

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven content strategy and creative direction
• Guidant Financial's focus on empowering entrepreneurs sets it apart from other financial services companies
• Career progression opportunities are strong, with a high percentage of promotions occurring within the organization

ASSUMPTION: This role offers a unique blend of strategic and creative responsibilities, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch
• Creating a visually striking brand identity guide for a rebranding initiative
• Managing a video production project from concept to final edit, including scripting and casting

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic, creative, and collaborative nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does Guidant Financial support the growth and development of its employees?
• What are the most significant challenges facing the company, and how can this role contribute to addressing them?
• How does the company measure the success of its content and branding efforts?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate a candidate's interest in the company, the role, and the team dynamics, while also providing valuable insights into the company culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience and skills, focusing on design, branding, and content strategy
• Tailor your cover letter to demonstrate your understanding of Guidant Financial's mission and how your skills align with the role
• Prepare a portfolio showcasing your design, video, and storytelling skills
• Follow up with the hiring manager one week after submission, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.