Guidant Financial logo

Senior Content and Brand Strategy Manager

Guidant Financial
Full-time
Remote
Worldwide
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Content and Brand Strategy Manager

πŸ”Ή Company: Guidant Financial

πŸ”Ή Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing & Branding

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Leading AI-driven content strategy
  • Creating engaging multimedia content
  • Overseeing editorial calendar and brand consistency
  • Collaborating with external partners
  • Optimizing creative outputs using AI tools

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and proficiency in various design and content creation tools.

πŸ“‹ Key Responsibilities

βœ… Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

βœ… Create and customize engaging multimedia content for various platforms

βœ… Design visually striking assets using tools like Adobe Creative Cloud, Canva, and Figma

βœ… Manage editorial calendar and ensure brand uniformity across all content

βœ… Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

βœ… Utilize brand research and audience insights to guide content strategy and visual approach

βœ… Optimize creative workflows to deliver high-quality, design-focused thought leadership

βœ… Ignite innovative storytelling on social media that embodies dynamic brand identity

βœ… Support product launches and campaigns through integrated, visually captivating content strategies

βœ… Publish and manage content on WordPress, adhering to SEO and brand guidelines

βœ… Collaborate with external designers and social media teams to maintain visual harmony

βœ… Lead development of concepts and manage video production, from scripting through final edits

βœ… Track content performance and leverage insights to enhance creative strategies and elevate impact

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and collaboration with internal and external teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

  • Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
  • Strong understanding of branding, social media dynamics, and digital content trends
  • Ability to work independently, take initiative, and thrive in a remote environment

Preferred Skills:

  • Experience with video strategy, scripting, and editing
  • Familiarity with AI-driven content creation tools

ASSUMPTION: Candidates should have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on role, experience level, and location)

Benefits:

  • Comprehensive health coverage (with free premium option)
  • Competitive salary
  • Paid parental leave
  • Generous 401k match
  • Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is based on industry standards for similar roles, experience levels, and locations. Benefits are subject to change and may vary based on the employee's location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, focusing on small business financing

Company Size: 51-200 employees, offering a growing and stable work environment

Founded: 2003, with a history of empowering entrepreneurs and small business owners

Company Description:

  • Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
  • Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
  • Provides customized funding solutions and business services

Company Specialties:

  • Retirement fund financing
  • Unsecured loans
  • Small business financing
  • Franchise financing
  • SBA loans
  • Accounting and tax services
  • Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the small business financing industry, offering a range of services to support entrepreneurs and small business owners.

πŸ“Š Role Analysis

Career Level: Senior-level position, offering opportunities for growth and leadership

Reporting Structure: This role reports directly to the Marketing Director and may oversee external creative partners

Work Arrangement: Fully remote, with flexible work arrangements and a designated workspace requirement

Growth Opportunities:

  • Potential to lead and mentor junior team members
  • Opportunities to expand skills in AI-driven content creation and strategy
  • Career progression within the marketing department or broader organization

ASSUMPTION: This role offers growth opportunities through leadership, skill development, and career progression within the organization.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

  • Available in multiple states, offering flexibility for candidates to work remotely from their preferred location
  • Opportunity to work with a diverse, remote team across various time zones
  • Potential for in-person collaboration with team members and external partners

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including paid time off (3 weeks) and paid holidays (11)

ASSUMPTION: The fully remote work environment offers flexibility and the opportunity to work from a preferred location, while also providing opportunities for in-person collaboration and team building.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the marketing team
  • Final interview with the marketing director
  • Background check and offer extension

Key Assessment Areas:

  • Creativity and design skills
  • Strategic thinking and content planning
  • Collaboration and communication skills
  • Understanding of branding and digital content trends

Application Tips:

  • Highlight relevant design and content creation projects in your portfolio
  • Tailor your resume and cover letter to emphasize skills and experiences related to this role
  • Prepare examples of your work that demonstrate your ability to create engaging multimedia content

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital media, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: The interview process focuses on assessing the candidate's creative skills, strategic thinking, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
  • Canva
  • Figma
  • WordPress
  • AI-driven content creation tools (e.g., Copy.ai, Jasper, Frase)

ASSUMPTION: Proficiency in the listed tools is required for this role, with opportunities to explore and integrate AI-driven content creation tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Adaptability: Embrace change with open arms and view challenges as opportunities to grow
  • Connection: Build connections and elevate those around you to succeed together
  • Excellence: Flourish outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

  • Independent and self-motivated, with the ability to work remotely
  • Collaborative and team-oriented, with strong communication skills
  • Adaptable and open to feedback, with a growth mindset

Self-Assessment Questions:

  • How do you align with Guidant Financial's company values, particularly adaptability and connection?
  • How comfortable are you working in a fully remote environment, and what strategies do you use to stay productive and connected?
  • How do your personal work style and preferences fit with the company's culture and values?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence, seeking candidates who embody these qualities and thrive in a remote work environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a remote work environment
  • Collaborating effectively with external creative partners and internal teams
  • Staying up-to-date with the latest design trends and AI-driven content creation tools
  • Balancing strategic planning with creative execution and day-to-day tasks

ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on AI-driven content strategy and integration of AI tools
  • Requires a strong blend of creative, strategic, and technical skills, with a focus on visual storytelling and branding
  • Offers opportunities for growth and leadership within the marketing department and broader organization

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and integration of AI tools, requiring a versatile skill set and offering opportunities for growth and leadership within the organization.

πŸ“ Sample Projects

  • Developing a comprehensive content strategy for a new product launch, incorporating AI-driven content creation tools
  • Creating a visually striking brand style guide and ensuring consistent application across various platforms
  • Producing a series of engaging social media videos that showcase the company's unique value proposition and drive user engagement

ASSUMPTION: These sample projects demonstrate the candidate's ability to create engaging multimedia content, develop strategic content plans, and integrate AI-driven content creation tools.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the broader marketing department?
  • How does Guidant Financial support the professional growth and development of its employees?
  • What are the key priorities for this role in the first 90 days, and how will success be measured?
  • How does Guidant Financial foster a culture of innovation and adaptability, particularly in a remote work environment?
  • What opportunities are there for collaboration and in-person team building, despite the fully remote work arrangement?

ASSUMPTION: These questions help assess the company's culture, growth opportunities, and the fit between the role's priorities and the candidate's skills and goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your design, content creation, and strategic planning skills
  • Prepare a portfolio showcasing your best design and content creation projects, with a focus on visual storytelling and branding
  • Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.