Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy
• Creating engaging multimedia content
• Overseeing editorial calendar and brand consistency
• Collaborating with external partners
• Optimizing creative outputs using AI tools

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and proficiency in various design and content creation tools.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content for various platforms

✅ Design visually striking assets using tools like Adobe Creative Cloud, Canva, and Figma

✅ Manage editorial calendar and ensure brand uniformity across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, adhering to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead development of concepts and manage video production, from scripting through final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and collaboration with internal and external teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content creation tools

ASSUMPTION: Candidates should have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on role, experience level, and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is based on industry standards for similar roles, experience levels, and locations. Benefits are subject to change and may vary based on the employee's location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing

Company Size: 51-200 employees, offering a growing and stable work environment

Founded: 2003, with a history of empowering entrepreneurs and small business owners

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
• Provides customized funding solutions and business services

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the small business financing industry, offering a range of services to support entrepreneurs and small business owners.

📊 Role Analysis

Career Level: Senior-level position, offering opportunities for growth and leadership

Reporting Structure: This role reports directly to the Marketing Director and may oversee external creative partners

Work Arrangement: Fully remote, with flexible work arrangements and a designated workspace requirement

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand skills in AI-driven content creation and strategy
• Career progression within the marketing department or broader organization

ASSUMPTION: This role offers growth opportunities through leadership, skill development, and career progression within the organization.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Available in multiple states, offering flexibility for candidates to work remotely from their preferred location
• Opportunity to work with a diverse, remote team across various time zones
• Potential for in-person collaboration with team members and external partners

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including paid time off (3 weeks) and paid holidays (11)

ASSUMPTION: The fully remote work environment offers flexibility and the opportunity to work from a preferred location, while also providing opportunities for in-person collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the marketing director
• Background check and offer extension

Key Assessment Areas:

• Creativity and design skills
• Strategic thinking and content planning
• Collaboration and communication skills
• Understanding of branding and digital content trends

Application Tips:

• Highlight relevant design and content creation projects in your portfolio
• Tailor your resume and cover letter to emphasize skills and experiences related to this role
• Prepare examples of your work that demonstrate your ability to create engaging multimedia content

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital media, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: The interview process focuses on assessing the candidate's creative skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (e.g., Copy.ai, Jasper, Frase)

ASSUMPTION: Proficiency in the listed tools is required for this role, with opportunities to explore and integrate AI-driven content creation tools.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Independent and self-motivated, with the ability to work remotely
• Collaborative and team-oriented, with strong communication skills
• Adaptable and open to feedback, with a growth mindset

Self-Assessment Questions:

• How do you align with Guidant Financial's company values, particularly adaptability and connection?
• How comfortable are you working in a fully remote environment, and what strategies do you use to stay productive and connected?
• How do your personal work style and preferences fit with the company's culture and values?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence, seeking candidates who embody these qualities and thrive in a remote work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Collaborating effectively with external creative partners and internal teams
• Staying up-to-date with the latest design trends and AI-driven content creation tools
• Balancing strategic planning with creative execution and day-to-day tasks

ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven content strategy and integration of AI tools
• Requires a strong blend of creative, strategic, and technical skills, with a focus on visual storytelling and branding
• Offers opportunities for growth and leadership within the marketing department and broader organization

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and integration of AI tools, requiring a versatile skill set and offering opportunities for growth and leadership within the organization.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, incorporating AI-driven content creation tools
• Creating a visually striking brand style guide and ensuring consistent application across various platforms
• Producing a series of engaging social media videos that showcase the company's unique value proposition and drive user engagement

ASSUMPTION: These sample projects demonstrate the candidate's ability to create engaging multimedia content, develop strategic content plans, and integrate AI-driven content creation tools.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• How does Guidant Financial support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Guidant Financial foster a culture of innovation and adaptability, particularly in a remote work environment?
• What opportunities are there for collaboration and in-person team building, despite the fully remote work arrangement?

ASSUMPTION: These questions help assess the company's culture, growth opportunities, and the fit between the role's priorities and the candidate's skills and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your design, content creation, and strategic planning skills
• Prepare a portfolio showcasing your best design and content creation projects, with a focus on visual storytelling and branding
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.