Guidant Financial logo

Senior Content and Brand Strategy Manager

Guidant Financial
Full-time
Remote
Worldwide
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Content and Brand Strategy Manager

πŸ”Ή Company: Guidant Financial

πŸ”Ή Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Branding

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 5+ years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Leading AI-driven content strategy to resonate with brand vision and creative ethos
  • Crafting and customizing engaging multimedia content for various platforms
  • Producing visually striking assets using tools like Adobe Creative Cloud, Canva, Figma
  • Overseeing editorial calendar and ensuring brand consistency
  • Collaborating with external creative partners and integrating AI tools
  • Optimizing creative workflows for high-quality, design-focused thought leadership
  • Igniting innovative storytelling on social media that embodies dynamic brand identity
  • Supporting product launches and campaigns through integrated, visually captivating content strategies

ASSUMPTION: This role requires a strong creative background with a focus on design, video, and innovative creative strategy. Proficiency in relevant tools is essential for success.

πŸ“‹ Key Responsibilities

βœ… Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

βœ… Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) for various platforms

βœ… Produce visually striking assets using Adobe Creative Cloud, Canva, Figma, and WordPress

βœ… Oversee editorial calendar, managing content from initial idea to final publication

βœ… Act as creative steward of the brand, ensuring uniformity and narrative coherence across all content

βœ… Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

βœ… Utilize brand research and audience insights to guide content strategy and visual approach

βœ… Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

βœ… Ignite innovative storytelling on social media that embodies dynamic brand identity

βœ… Support product launches and campaigns through integrated, visually captivating content strategies

βœ… Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

βœ… Collaborate with external designers and social media teams to maintain visual harmony

βœ… Lead development of concepts and manage video production, from scripting through to final edits

βœ… Track content performance and leverage insights to enhance creative strategies and elevate impact

βœ… Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and thrive in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

  • Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
  • Experience with video strategy, scripting, and editing
  • Solid understanding of branding, social media dynamics, and digital content trends
  • Ability to work independently, take initiative, and thrive in a remote environment
  • Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

  • Experience with AI-driven content strategy
  • Familiarity with project management tools
  • Knowledge of the financial services industry

ASSUMPTION: Candidates with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

  • Comprehensive health coverage (with free premium option)
  • Competitive salary
  • Paid parental leave
  • Generous 401k match
  • Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time, with flexible work arrangements

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size company)

Founded: 2003

Company Description:

  • Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
  • An industry leader in innovative business and franchise funding, offering a full suite of funding options
  • Committed to empowering entrepreneurs and employees, with a focus on adaptability, connection, and excellence

Company Specialties:

  • Retirement fund financing
  • Unsecured loans
  • Small business financing
  • Franchise financing
  • SBA loans
  • Accounting and tax services
  • Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on empowering entrepreneurs and fostering a supportive work environment.

πŸ“Š Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Chief Marketing Officer

Work Arrangement: Fully remote, with availability in select states across the US

Growth Opportunities:

  • Potential career progression within the marketing department or broader organization
  • Opportunities to learn and develop skills in AI-driven content strategy and innovative creative approaches
  • Chance to work with a diverse range of teams and stakeholders, fostering collaboration and professional growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and brand identity.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

  • Remote work allows for a flexible work-life balance and the ability to work from various locations
  • Available states offer diverse cultural and professional environments, with access to major metropolitan areas and regional hubs
  • Guidant Financial's headquarters is in Boise, Idaho, with a strong presence in the Southwestern and Southeastern United States

Work Schedule: Full-time, with flexible work arrangements and the ability to work from a designated home office with a high-speed internet connection

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from various locations within the available states, fostering a flexible and adaptable work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the hiring manager
  • In-depth interview with the marketing team, focusing on creative portfolio and AI-driven content strategy
  • Final interview with the Chief Marketing Officer, discussing cultural fit and long-term goals

Key Assessment Areas:

  • Creative portfolio and visual storytelling skills
  • AI-driven content strategy and innovative creative approaches
  • Branding and social media dynamics knowledge
  • Ability to work independently and thrive in a remote environment

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Include a link to your creative portfolio, showcasing your design, video, and visual storytelling skills
  • Prepare examples of AI-driven content strategies and how you've integrated AI tools into your previous work
  • Be ready to discuss your understanding of the financial services industry and how you can contribute to Guidant Financial's mission

ATS Keywords: AI-driven content strategy, brand strategy, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, SEO, creative strategy, analytics, collaboration, project management, design

ASSUMPTION: Guidant Financial's application process is designed to assess candidates' creative, strategic, and technical skills, as well as their cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Cloud
  • Canva
  • Figma
  • WordPress
  • AI-driven content strategy tools (e.g., Frase, Copy.ai, or similar)

ASSUMPTION: Proficiency in the listed tools is essential for success in this role, as they are integral to the day-to-day responsibilities and creative workflows.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Adaptability: Embrace change with open arms and view challenges as opportunities to grow and bring others along on the journey
  • Connection: Building connections matters, and elevating those around you leads to collective success
  • Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

  • Collaborative and inclusive, with a focus on fostering creativity and diverse perspectives
  • Adaptable and flexible, with the ability to work independently and thrive in a remote environment
  • Data-driven and strategic, with a strong focus on continuous learning and improvement

Self-Assessment Questions:

  • Do you embrace change and view challenges as opportunities for growth?
  • Are you comfortable working independently and collaborating with remote teams?
  • Do you have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills?
  • Are you committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated?

ASSUMPTION: Guidant Financial's company culture emphasizes adaptability, connection, and excellence, with a strong focus on fostering a supportive and inclusive work environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a remote work environment
  • Adapting to a fast-paced, dynamic industry with evolving trends and technologies
  • Balancing creative and strategic responsibilities while maintaining brand consistency across various platforms
  • Collaborating effectively with external creative partners and integrating AI tools into content strategy

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on AI-driven content strategy and innovative creative approaches
  • Industry-specific context: The financial services industry requires a strong understanding of branding, social media dynamics, and digital content trends
  • Career path comparison: This role offers significant growth potential, with opportunities to progress within the marketing department or broader organization

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and innovative creative approaches, setting it apart from similar positions in the industry.

πŸ“ Sample Projects

  • Developing an AI-driven content strategy for a new product launch, integrating AI tools to enhance outputs and optimize workflows
  • Creating visually striking assets for a rebranding campaign, showcasing exceptional design and visual storytelling skills
  • Managing a video production project from scripting through to final edits, ensuring brand consistency and narrative coherence

ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges faced in this role, highlighting the need for strong project management skills and adaptability.

❓ Key Questions to Ask During Interview

  • Can you describe the current AI-driven content strategy and how this role will contribute to its evolution?
  • How does the marketing team collaborate with other departments, such as product and sales, to ensure brand consistency across all touchpoints?
  • What opportunities are there for professional growth and development within the marketing department or broader organization?
  • How does Guidant Financial support work-life balance and employee well-being in a fully remote work environment?
  • Can you provide examples of how the company has adapted to changes in the industry and embraced new technologies, such as AI-driven content strategy?

ASSUMPTION: These questions are designed to assess the company's commitment to AI-driven content strategy, brand consistency, professional growth, work-life balance, and adaptability in the face of industry changes.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Include a link to your creative portfolio, showcasing your design, video, and visual storytelling skills
  • Prepare examples of AI-driven content strategies and how you've integrated AI tools into your previous work
  • Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.