Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to resonate with brand vision and creative ethos
• Crafting and customizing engaging multimedia content for various platforms
• Producing visually striking assets using tools like Adobe Creative Cloud, Canva, Figma
• Overseeing editorial calendar and ensuring brand consistency
• Collaborating with external creative partners and integrating AI tools
• Optimizing creative workflows for high-quality, design-focused thought leadership
• Igniting innovative storytelling on social media that embodies dynamic brand identity
• Supporting product launches and campaigns through integrated, visually captivating content strategies

ASSUMPTION: This role requires a strong creative background with a focus on design, video, and innovative creative strategy. Proficiency in relevant tools is essential for success.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) for various platforms

✅ Produce visually striking assets using Adobe Creative Cloud, Canva, Figma, and WordPress

✅ Oversee editorial calendar, managing content from initial idea to final publication

✅ Act as creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and thrive in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with AI-driven content strategy
• Familiarity with project management tools
• Knowledge of the financial services industry

ASSUMPTION: Candidates with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time, with flexible work arrangements

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size company)

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering entrepreneurs and employees, with a focus on adaptability, connection, and excellence

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on empowering entrepreneurs and fostering a supportive work environment.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Chief Marketing Officer

Work Arrangement: Fully remote, with availability in select states across the US

Growth Opportunities:

• Potential career progression within the marketing department or broader organization
• Opportunities to learn and develop skills in AI-driven content strategy and innovative creative approaches
• Chance to work with a diverse range of teams and stakeholders, fostering collaboration and professional growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and brand identity.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a flexible work-life balance and the ability to work from various locations
• Available states offer diverse cultural and professional environments, with access to major metropolitan areas and regional hubs
• Guidant Financial's headquarters is in Boise, Idaho, with a strong presence in the Southwestern and Southeastern United States

Work Schedule: Full-time, with flexible work arrangements and the ability to work from a designated home office with a high-speed internet connection

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from various locations within the available states, fostering a flexible and adaptable work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth interview with the marketing team, focusing on creative portfolio and AI-driven content strategy
• Final interview with the Chief Marketing Officer, discussing cultural fit and long-term goals

Key Assessment Areas:

• Creative portfolio and visual storytelling skills
• AI-driven content strategy and innovative creative approaches
• Branding and social media dynamics knowledge
• Ability to work independently and thrive in a remote environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your creative portfolio, showcasing your design, video, and visual storytelling skills
• Prepare examples of AI-driven content strategies and how you've integrated AI tools into your previous work
• Be ready to discuss your understanding of the financial services industry and how you can contribute to Guidant Financial's mission

ATS Keywords: AI-driven content strategy, brand strategy, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, SEO, creative strategy, analytics, collaboration, project management, design

ASSUMPTION: Guidant Financial's application process is designed to assess candidates' creative, strategic, and technical skills, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Canva
• Figma
• WordPress
• AI-driven content strategy tools (e.g., Frase, Copy.ai, or similar)

ASSUMPTION: Proficiency in the listed tools is essential for success in this role, as they are integral to the day-to-day responsibilities and creative workflows.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow and bring others along on the journey
• Connection: Building connections matters, and elevating those around you leads to collective success
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and inclusive, with a focus on fostering creativity and diverse perspectives
• Adaptable and flexible, with the ability to work independently and thrive in a remote environment
• Data-driven and strategic, with a strong focus on continuous learning and improvement

Self-Assessment Questions:

• Do you embrace change and view challenges as opportunities for growth?
• Are you comfortable working independently and collaborating with remote teams?
• Do you have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills?
• Are you committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated?

ASSUMPTION: Guidant Financial's company culture emphasizes adaptability, connection, and excellence, with a strong focus on fostering a supportive and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced, dynamic industry with evolving trends and technologies
• Balancing creative and strategic responsibilities while maintaining brand consistency across various platforms
• Collaborating effectively with external creative partners and integrating AI tools into content strategy

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategy and innovative creative approaches
• Industry-specific context: The financial services industry requires a strong understanding of branding, social media dynamics, and digital content trends
• Career path comparison: This role offers significant growth potential, with opportunities to progress within the marketing department or broader organization

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and innovative creative approaches, setting it apart from similar positions in the industry.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, integrating AI tools to enhance outputs and optimize workflows
• Creating visually striking assets for a rebranding campaign, showcasing exceptional design and visual storytelling skills
• Managing a video production project from scripting through to final edits, ensuring brand consistency and narrative coherence

ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges faced in this role, highlighting the need for strong project management skills and adaptability.

❓ Key Questions to Ask During Interview

• Can you describe the current AI-driven content strategy and how this role will contribute to its evolution?
• How does the marketing team collaborate with other departments, such as product and sales, to ensure brand consistency across all touchpoints?
• What opportunities are there for professional growth and development within the marketing department or broader organization?
• How does Guidant Financial support work-life balance and employee well-being in a fully remote work environment?
• Can you provide examples of how the company has adapted to changes in the industry and embraced new technologies, such as AI-driven content strategy?

ASSUMPTION: These questions are designed to assess the company's commitment to AI-driven content strategy, brand consistency, professional growth, work-life balance, and adaptability in the face of industry changes.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your creative portfolio, showcasing your design, video, and visual storytelling skills
• Prepare examples of AI-driven content strategies and how you've integrated AI tools into your previous work
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.