π Core Information
πΉ Job Title: Senior Content and Brand Strategy Manager
πΉ Company: Guidant Financial
πΉ Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)
πΉ Job Type: Full-Time
πΉ Category: Marketing & Branding
πΉ Date Posted: May 26, 2025
πΉ Experience Level: 5+ years
πΉ Remote Status: Fully Remote
π Job Overview
Key aspects of this role include:
- Leading AI-driven content strategy to resonate with brand vision and creative ethos
- Crafting and customizing engaging multimedia content for various platforms
- Producing visually striking assets using tools like Adobe Creative Cloud, Canva, Figma
- Overseeing editorial calendar and ensuring brand consistency
- Collaborating with external creative partners and integrating AI tools
- Optimizing creative workflows for high-quality, design-focused thought leadership
- Igniting innovative storytelling on social media that embodies dynamic brand identity
- Supporting product launches and campaigns through integrated, visually captivating content strategies
ASSUMPTION: This role requires a strong creative background with a focus on design, video, and innovative creative strategy. Proficiency in relevant tools is essential for success.
π Key Responsibilities
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Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos
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Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) for various platforms
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Produce visually striking assets using Adobe Creative Cloud, Canva, Figma, and WordPress
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Oversee editorial calendar, managing content from initial idea to final publication
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Act as creative steward of the brand, ensuring uniformity and narrative coherence across all content
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Collaborate with and lead external creative partners, integrating AI tools to enhance outputs
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Utilize brand research and audience insights to guide content strategy and visual approach
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Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership
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Ignite innovative storytelling on social media that embodies dynamic brand identity
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Support product launches and campaigns through integrated, visually captivating content strategies
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Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines
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Collaborate with external designers and social media teams to maintain visual harmony
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Lead development of concepts and manage video production, from scripting through to final edits
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Track content performance and leverage insights to enhance creative strategies and elevate impact
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Employ analytics and brand studies to continuously adapt content and visual storytelling
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and thrive in a remote environment.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Design, or a related field
Experience: 5+ years of experience in design, video editing, and branding
Required Skills:
- Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
- Experience with video strategy, scripting, and editing
- Solid understanding of branding, social media dynamics, and digital content trends
- Ability to work independently, take initiative, and thrive in a remote environment
- Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated
Preferred Skills:
- Experience with AI-driven content strategy
- Familiarity with project management tools
- Knowledge of the financial services industry
ASSUMPTION: Candidates with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills will be highly competitive for this role.
π° Compensation & Benefits
Salary Range: $80,000 - $95,000 annually
Benefits:
- Comprehensive health coverage (with free premium option)
- Competitive salary
- Paid parental leave
- Generous 401k match
- Paid time off (3 weeks) and paid holidays (11)
Working Hours: Full-time, with flexible work arrangements
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States.
π Applicant Insights
π Company Context
Industry: Financial Services
Company Size: 51-200 employees (Mid-size company)
Founded: 2003
Company Description:
- Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
- An industry leader in innovative business and franchise funding, offering a full suite of funding options
- Committed to empowering entrepreneurs and employees, with a focus on adaptability, connection, and excellence
Company Specialties:
- Retirement fund financing
- Unsecured loans
- Small business financing
- Franchise financing
- SBA loans
- Accounting and tax services
- Payroll and business services
Company Website: http://www.guidantfinancial.com
ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on empowering entrepreneurs and fostering a supportive work environment.
π Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Chief Marketing Officer
Work Arrangement: Fully remote, with availability in select states across the US
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Opportunities to learn and develop skills in AI-driven content strategy and innovative creative approaches
- Chance to work with a diverse range of teams and stakeholders, fostering collaboration and professional growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and brand identity.
π Location & Work Environment
Office Type: Fully remote
Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from various locations
- Available states offer diverse cultural and professional environments, with access to major metropolitan areas and regional hubs
- Guidant Financial's headquarters is in Boise, Idaho, with a strong presence in the Southwestern and Southeastern United States
Work Schedule: Full-time, with flexible work arrangements and the ability to work from a designated home office with a high-speed internet connection
ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from various locations within the available states, fostering a flexible and adaptable work environment.
πΌ Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth interview with the marketing team, focusing on creative portfolio and AI-driven content strategy
- Final interview with the Chief Marketing Officer, discussing cultural fit and long-term goals
Key Assessment Areas:
- Creative portfolio and visual storytelling skills
- AI-driven content strategy and innovative creative approaches
- Branding and social media dynamics knowledge
- Ability to work independently and thrive in a remote environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a link to your creative portfolio, showcasing your design, video, and visual storytelling skills
- Prepare examples of AI-driven content strategies and how you've integrated AI tools into your previous work
- Be ready to discuss your understanding of the financial services industry and how you can contribute to Guidant Financial's mission
ATS Keywords: AI-driven content strategy, brand strategy, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, SEO, creative strategy, analytics, collaboration, project management, design
ASSUMPTION: Guidant Financial's application process is designed to assess candidates' creative, strategic, and technical skills, as well as their cultural fit within the organization.
π οΈ Tools & Technologies
- Adobe Creative Cloud
- Canva
- Figma
- WordPress
- AI-driven content strategy tools (e.g., Frase, Copy.ai, or similar)
ASSUMPTION: Proficiency in the listed tools is essential for success in this role, as they are integral to the day-to-day responsibilities and creative workflows.
π Cultural Fit Considerations
Company Values:
- Adaptability: Embrace change with open arms and view challenges as opportunities to grow and bring others along on the journey
- Connection: Building connections matters, and elevating those around you leads to collective success
- Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge
Work Style:
- Collaborative and inclusive, with a focus on fostering creativity and diverse perspectives
- Adaptable and flexible, with the ability to work independently and thrive in a remote environment
- Data-driven and strategic, with a strong focus on continuous learning and improvement
Self-Assessment Questions:
- Do you embrace change and view challenges as opportunities for growth?
- Are you comfortable working independently and collaborating with remote teams?
- Do you have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills?
- Are you committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated?
ASSUMPTION: Guidant Financial's company culture emphasizes adaptability, connection, and excellence, with a strong focus on fostering a supportive and inclusive work environment.
β οΈ Potential Challenges
- Managing multiple projects and deadlines in a remote work environment
- Adapting to a fast-paced, dynamic industry with evolving trends and technologies
- Balancing creative and strategic responsibilities while maintaining brand consistency across various platforms
- Collaborating effectively with external creative partners and integrating AI tools into content strategy
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
π Similar Roles Comparison
- This role differs from related positions in its focus on AI-driven content strategy and innovative creative approaches
- Industry-specific context: The financial services industry requires a strong understanding of branding, social media dynamics, and digital content trends
- Career path comparison: This role offers significant growth potential, with opportunities to progress within the marketing department or broader organization
ASSUMPTION: This role is unique in its focus on AI-driven content strategy and innovative creative approaches, setting it apart from similar positions in the industry.
π Sample Projects
- Developing an AI-driven content strategy for a new product launch, integrating AI tools to enhance outputs and optimize workflows
- Creating visually striking assets for a rebranding campaign, showcasing exceptional design and visual storytelling skills
- Managing a video production project from scripting through to final edits, ensuring brand consistency and narrative coherence
ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges faced in this role, highlighting the need for strong project management skills and adaptability.
β Key Questions to Ask During Interview
- Can you describe the current AI-driven content strategy and how this role will contribute to its evolution?
- How does the marketing team collaborate with other departments, such as product and sales, to ensure brand consistency across all touchpoints?
- What opportunities are there for professional growth and development within the marketing department or broader organization?
- How does Guidant Financial support work-life balance and employee well-being in a fully remote work environment?
- Can you provide examples of how the company has adapted to changes in the industry and embraced new technologies, such as AI-driven content strategy?
ASSUMPTION: These questions are designed to assess the company's commitment to AI-driven content strategy, brand consistency, professional growth, work-life balance, and adaptability in the face of industry changes.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a link to your creative portfolio, showcasing your design, video, and visual storytelling skills
- Prepare examples of AI-driven content strategies and how you've integrated AI tools into your previous work
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.