Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy aligned with brand vision
• Crafting engaging multimedia content for various platforms
• Overseeing strategic editorial calendar and content workflows
• Collaborating with external partners to integrate AI tools
• Optimizing creative workflows for high-quality, design-focused thought leadership

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and proficiency in relevant tools to drive engaging content that resonates with the brand and audience.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) for various platforms

✅ Produce visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma

✅ Oversee strategic editorial calendar, managing content flow from initial idea to final publication

✅ Serve as creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a strong understanding of branding, social media dynamics, and digital content trends, as well as the ability to work independently and thrive in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong design, writing, and visual storytelling skills
• Experience with video strategy, scripting, and editing (highly valued)
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and thrive in a remote environment

Preferred Skills:

• Experience with AI-driven content creation tools
• Familiarity with SEO best practices
• Background in project management or team leadership

ASSUMPTION: Candidates should have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (USD)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size)

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering entrepreneurs and employees, with a focus on adaptability, connection, and excellence

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focused on providing innovative funding solutions for small businesses and entrepreneurs.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Fully remote, with availability in select states across the US

Growth Opportunities:

• Potential career progression into leadership or management roles within the marketing department
• Opportunities to expand skills and expertise in content strategy, branding, and digital marketing
• Chance to work with a diverse range of teams and stakeholders, fostering collaboration and learning

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills, take on more responsibility, and advance their career within the company.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a flexible work-life balance and the ability to work from the comfort of one's home
• Available in select states across the US, with a focus on providing opportunities for local talent
• Guidant Financial operates as a fully remote organization, with a strong company culture that supports remote work

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work independently

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from home, with the support and resources needed to succeed in the role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Interview with the hiring manager (Chief Marketing Officer)
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Creative portfolio and samples
• Content strategy and planning skills
• Branding and visual storytelling abilities
• Technical proficiency in relevant tools
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio or samples of your work, demonstrating your design, writing, and visual storytelling skills
• Be prepared to discuss your approach to content strategy, branding, and digital marketing
• Research Guidant Financial and be ready to explain why you are a good fit for the company and this role

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital content trends, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: The application process for this role is designed to assess candidates' creative, strategic, and technical skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Canva
• Figma
• WordPress
• AI-driven content creation tools (as needed)

ASSUMPTION: Candidates should be proficient in the listed tools and open to learning and utilizing new tools as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Independent and self-motivated, with the ability to work remotely
• Collaborative and team-oriented, with strong communication skills
• Strategic and creative, with a focus on driving results and innovation

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable collaborating with diverse teams and stakeholders to drive results?
• Do you have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills?

ASSUMPTION: Candidates should assess their fit with the company values and work style to ensure a successful and satisfying experience in the role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced, dynamic industry and staying up-to-date with digital content trends
• Collaborating effectively with remote teams and stakeholders
• Balancing creative and strategic responsibilities while maintaining a strong focus on brand identity and consistency

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other content strategy or branding positions in its focus on AI-driven content creation and integration with relevant tools
• Industry-specific context: Financial services industry, with a focus on small business and entrepreneurship
• Career path comparison: Potential progression into leadership or management roles within the marketing department

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on AI-driven content creation and integration.

📝 Sample Projects

• Developing and executing an AI-driven content strategy for a new product launch
• Creating visually striking and engaging multimedia content for social media campaigns
• Managing a strategic editorial calendar and content workflows for a rebranding initiative

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Senior Content and Brand Strategy Manager in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy and how this role will contribute to its evolution?
• How does Guidant Financial support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Guidant Financial measure the success of its content and branding efforts?
• What is the company's approach to work-life balance and employee well-being in a remote work environment?

ASSUMPTION: These questions are designed to provide insight into the role, the company, and the work environment, helping candidates make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio or samples of your work, demonstrating your design, writing, and visual storytelling skills
• Prepare for interviews by researching Guidant Financial and developing thoughtful questions about the role and company
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.