Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to align with brand vision and creative ethos
• Creating engaging multimedia content across various platforms to elevate brand interaction
• Collaborating with external creative partners to integrate AI tools and enhance outputs
• Optimizing creative workflows to deliver high-quality, design-focused thought leadership
• Supporting product launches and campaigns through integrated, visually captivating content strategies

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to work independently in a remote environment. A successful candidate will have a proven track record in design, video editing, and branding, with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that resonates with brand vision and creative ethos

✅ Create and customize engaging multimedia content, including videos, infographics, social posts, and podcasts, to enhance brand interaction across various platforms

✅ Produce visually striking assets using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Oversee editorial calendar, managing content flow from initial idea to final publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content

✅ Collaborate with and lead external creative partners, effectively integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and the ability to manage multiple projects simultaneously. A successful candidate will be comfortable working independently and collaborating with cross-functional teams in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proven expertise in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Excellent communication, collaboration, and project management skills

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Fluency in additional languages (Spanish, French, etc.)

ASSUMPTION: While a degree in a related field is preferred, Guidant Financial values relevant experience and skills over formal education. Candidates with a strong portfolio and proven track record in the required skills are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week) with flexible work arrangements, including company-provided equipment for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Guidant Financial offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering entrepreneurs and providing customized funding solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on empowering entrepreneurs and small business owners. Their commitment to innovation and customized funding solutions sets them apart in the market.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee junior content creators and designers

Work Arrangement: Fully remote, with flexible work arrangements and company-provided equipment

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand skills and knowledge in digital marketing and branding
• Career progression within the marketing department or broader organization

ASSUMPTION: Guidant Financial values employee growth and development, offering ongoing training, career pathing, and supportive leaders. In the last four years, they have promoted more than 30% of their organization into new and exciting roles.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a flexible lifestyle and the ability to work from various locations
• Available states offer diverse cultural and geographic experiences
• Guidant Financial's headquarters is in Boise, Idaho, with a strong presence in the Western United States

Work Schedule: Full-time (40 hours per week) with flexible work arrangements and the ability to set your own schedule within reason

ASSUMPTION: Guidant Financial's fully remote work environment offers employees the opportunity to balance work and personal life more effectively, while still maintaining a strong connection to the company and its mission.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Subsequent interviews with the hiring manager and/or other team members
• Final interview with the CMO or another senior leader
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Portfolio and work samples
• Creative problem-solving skills
• Strategic thinking and planning
• Communication and collaboration skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Include a link to your portfolio or work samples, showcasing your design, video, and branding skills
• Prepare for behavioral and scenario-based interview questions, focusing on your problem-solving skills and creative approach
• Research Guidant Financial's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: Guidant Financial's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. By tailoring your application and preparing for interviews, you can increase your chances of success.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• Video editing software (e.g., Final Cut Pro, Adobe Premiere Pro, iMovie)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Guidant Financial may provide training and support for employees to develop their skills in these areas.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and supportive team environment
• Strong emphasis on creativity, innovation, and strategic thinking
• Flexible and adaptable to change, with a focus on continuous improvement

Self-Assessment Questions:

• How do you embrace change and view challenges as opportunities for growth?
• Can you provide an example of a time when you collaborated with others to achieve a common goal?
• What steps do you take to improve your skills and knowledge in your field?

ASSUMPTION: Guidant Financial values employees who embody their core values and contribute to a positive, collaborative work environment. By assessing your fit with these values and work style, you can determine if this role is the right fit for you.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• Managing multiple projects and deadlines simultaneously can be challenging
• Adapting to a fast-paced, dynamic work environment may present unique obstacles
• Balancing work and personal life in a remote setting can be difficult

ASSUMPTION: These challenges can be overcome with the right skills, mindset, and support from Guidant Financial. By being proactive and seeking help when needed, employees can thrive in this remote work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and integration with AI tools
• Compared to traditional content strategy roles, this position requires a stronger emphasis on video editing and multimedia content creation
• Career progression in this role may lead to leadership positions in content strategy, marketing, or other related fields

ASSUMPTION: While this role shares similarities with other content strategy and branding positions, its focus on AI integration and multimedia content sets it apart. By understanding the unique aspects of this role, candidates can better assess their fit and potential for growth.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch
• Creating a visually striking video series to showcase brand identity and values
• Managing a team of external designers and videographers to produce high-quality content on a tight deadline

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role. By providing specific examples, candidates can better understand the day-to-day tasks and expectations of the position.

❓ Key Questions to Ask During Interview

• How does Guidant Financial support the integration of AI tools into content strategy and creation?
• Can you describe the team structure and dynamics within the marketing department?
• How does Guidant Financial foster a culture of innovation and creativity in a remote work environment?
• What opportunities are there for growth and professional development within this role and the organization?
• How does Guidant Financial balance work-life integration in a fully remote setting?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company and its culture. By preparing in advance, you can make a strong impression and increase your chances of success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
• Include a link to your portfolio or work samples, showcasing your design, video, and branding skills
• Prepare for behavioral and scenario-based interview questions, focusing on your problem-solving skills and creative approach
• Research Guidant Financial's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager or HR team within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.