Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy and creation
• Crafting engaging multimedia content for various platforms
• Overseeing editorial calendar and ensuring brand consistency
• Collaborating with external partners and internal teams
• Optimizing creative workflows and tracking content performance

ASSUMPTION: This role requires a strategic mindset, strong design skills, and proficiency with relevant tools. The ideal candidate will be comfortable working independently and remotely.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) for various platforms

✅ Design visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma

✅ Manage editorial calendar, from initial idea to final publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the brand's dynamic identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a strong understanding of branding, social media dynamics, and digital content trends. The ideal candidate will have experience in video strategy, scripting, and editing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong design, writing, and visual storytelling skills
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content creation tools

ASSUMPTION: Candidates with a diverse portfolio demonstrating exceptional design, writing, and visual storytelling skills are highly desired.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (USD)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Final compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on small business financing

Company Size: 51-200 employees, offering a growing and stable work environment with opportunities for career advancement

Founded: 2003, with a history of empowering entrepreneurs and small business owners

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong presence in the small business financing industry. They value innovation, adaptability, and connection in their employees.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and career advancement

Reporting Structure: This role reports directly to the Marketing Director and may oversee external creative partners

Work Arrangement: Fully remote, with the option to work from home or a co-working space

Growth Opportunities:

• Potential to advance to a leadership or management role within the marketing department
• Chance to expand skills and expertise in AI-driven content creation and strategy
• Opportunity to work on diverse projects and campaigns, driving brand awareness and engagement

ASSUMPTION: This role offers a unique opportunity to work remotely while collaborating with a dynamic and innovative team. The ideal candidate will be comfortable working independently and taking initiative in a remote environment.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Available in multiple states, offering flexibility for remote workers
• Opportunity to work with a diverse team spread across various time zones
• Access to resources and support from a well-established company

Work Schedule: Full-time, typically 40 hours per week, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, allowing employees to balance work and personal responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Interview with the Marketing Director
• Final interview with key stakeholders

Key Assessment Areas:

• Design and visual storytelling skills
• Understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and remotely
• Alignment with company values and culture

Application Tips:

• Highlight relevant design and content creation projects in your portfolio
• Tailor your resume and cover letter to emphasize skills and experiences related to the role
• Prepare examples of your work showcasing your design, writing, and visual storytelling abilities
• Research Guidant Financial's company values and culture, and be prepared to discuss how your personal values align with theirs

ATS Keywords: AI-driven content strategy, multimedia content creation, brand identity, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being reviewed by the hiring team.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (as needed)

ASSUMPTION: Proficiency in the listed tools is required for this role. Familiarity with AI-driven content creation tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you, as success is a team effort
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Independent and self-motivated, with the ability to work remotely
• Collaborative and team-oriented, with strong communication skills
• Adaptable and open to feedback, with a growth mindset

Self-Assessment Questions:

• Do you thrive in a remote work environment and have experience working independently?
• Are you comfortable collaborating with a diverse team and external partners, and can you effectively integrate AI tools into your workflows?
• Do you align with Guidant Financial's company values, and can you provide examples of how you've demonstrated these values in previous roles?

ASSUMPTION: Guidant Financial places a strong emphasis on cultural fit and values-driven behavior. Candidates who demonstrate a strong alignment with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• Managing external creative partners and integrating AI tools may present unique challenges and require adaptability
• Balancing multiple projects and deadlines may require effective prioritization and organization skills
• Keeping up with industry trends and best practices in AI-driven content creation may require continuous learning and professional development

ASSUMPTION: The remote work environment and the dynamic nature of the role present unique challenges that the ideal candidate will be equipped to handle.

📈 Similar Roles Comparison

• This role differs from traditional content strategy or branding roles in its focus on AI-driven content creation and integration
• Guidant Financial's industry-specific context requires a strong understanding of small business financing and the unique needs of entrepreneurs
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the broader organization

ASSUMPTION: This role is unique in its focus on AI-driven content creation and integration, presenting an exciting opportunity for candidates with relevant skills and experience.

📝 Sample Projects

• Developing and executing an AI-driven content strategy for a small business financing campaign
• Creating visually striking multimedia content for social media platforms, showcasing the brand's unique value proposition
• Managing the editorial calendar for a thought leadership blog, ensuring brand consistency and SEO optimization

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, providing a sense of the day-to-day tasks and deliverables.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Guidant Financial support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Guidant Financial measure the success of its content strategy and multimedia content?
• What are the most rewarding aspects of working at Guidant Financial, according to current employees?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your design, writing, and visual storytelling skills, as well as your experience with relevant tools and AI-driven content creation
• Prepare a portfolio showcasing your best work, including design projects, multimedia content, and any examples of AI-driven content creation
• Follow up with the hiring team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.