Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving AI-driven content strategy and creative direction
• Crafting engaging multimedia content across various platforms
• Managing and optimizing creative workflows for high-quality outputs
• Collaborating with external partners and internal teams to maintain brand consistency

ASSUMPTION: This role requires a strategic mindset, strong design skills, and proficiency in various creative tools to effectively lead the content strategy and maintain brand coherence.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content, including videos, infographics, social posts, and podcasts

✅ Design visually striking assets using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Manage editorial calendar and content flow from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of video concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a strong understanding of branding, social media dynamics, and digital content trends to effectively create and manage engaging content that resonates with the target audience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Design, Communications, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content creation tools

ASSUMPTION: Candidates with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specializing in small business funding and franchise financing

Company Size: 51-200 employees (Mid-size)

Founded: 2003, with a mission to help small business owners secure financing to start, buy, or grow their businesses

Company Description:

• Guidant Financial is an industry leader in innovative business and franchise funding, offering a full suite of funding options, including 401(k) business financing, SBA small business loans, and unsecured business loans, as well as growth capital and other business services
• The company works with new and existing business owners to educate them on their funding options and create customized solutions
• Guidant Financial is committed to empowering entrepreneurs and helping them achieve success in their small business ventures

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on small business funding and its commitment to empowering entrepreneurs make it an attractive company for candidates interested in supporting entrepreneurs and contributing to economic growth.

📊 Role Analysis

Career Level: Senior-level, with the opportunity to lead and mentor junior team members

Reporting Structure: This role reports directly to the Chief Marketing Officer and may oversee junior content creators and designers

Work Arrangement: Fully remote, with the option to work from home or a co-working space

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department
• Opportunities to expand skills and expertise in content strategy, branding, and creative direction
• Chance to work on high-impact projects that support the growth and success of small businesses

ASSUMPTION: This role offers significant growth potential for candidates interested in advancing their careers in content strategy, branding, and creative direction within the financial services industry.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a flexible work-life balance and the opportunity to live in various locations within the available states
• Working remotely requires strong self-motivation, time management, and communication skills
• Guidant Financial offers a supportive remote work environment with regular check-ins and opportunities for collaboration

Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity to work independently

ASSUMPTION: The fully remote work environment offers candidates the opportunity to maintain a healthy work-life balance while still having the support and resources needed to succeed in their role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the hiring manager (Chief Marketing Officer)
• Final interview with key team members or stakeholders
• Background check and offer extension

Key Assessment Areas:

• Portfolio review and discussion of design and content strategy skills
• Behavioral questions focused on problem-solving, collaboration, and adaptability
• Cultural fit and alignment with Guidant Financial's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work in content strategy, branding, and design
• Be ready to discuss your thought process and approach to content creation and strategy
• Research Guidant Financial and be prepared to demonstrate your understanding of the company's mission and values

ATS Keywords: Content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends, creative strategy, audience insights, SEO, project management, collaboration, analytics

ASSUMPTION: Guidant Financial's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the applicant.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (e.g., Copy.ai, Frase, or similar)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used daily to create and manage engaging content.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow and bring others along on the journey
• Connection: Building connections matters, and elevating those around you contributes to collective success
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Self-motivated and able to work independently in a remote environment
• Collaborative and able to build strong relationships with team members and external partners
• Adaptable and able to thrive in a dynamic, fast-paced work environment

Self-Assessment Questions:

• Do you embrace change and view challenges as opportunities for growth?
• Are you able to build strong connections with others and elevate those around you?
• Do you thrive when stepping outside your comfort zone and have a strong desire to learn and grow?

ASSUMPTION: Candidates who align with Guidant Financial's values and work style are more likely to succeed in this role and contribute to the company's mission and culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a dynamic and evolving content strategy
• Collaborating effectively with external partners and internal teams
• Maintaining brand consistency across various platforms and content types

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• This role differs from other content strategy roles in its focus on visual storytelling and multimedia content creation
• Guidant Financial's focus on small business funding sets it apart from other financial services companies, offering unique opportunities to support entrepreneurs and contribute to economic growth
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization

ASSUMPTION: Candidates interested in visual storytelling, multimedia content creation, and supporting small business owners will find this role particularly appealing and well-suited to their skills and interests.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including multimedia content and social media campaigns
• Creating visually striking assets for a rebranding initiative, ensuring brand consistency across all platforms
• Managing the production of a video series showcasing small business success stories and testimonials

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity and strategic thinking required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy and how this role will contribute to its evolution?
• How does Guidant Financial support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidant Financial measure the success of its content strategy, and what metrics will I be responsible for tracking?
• What opportunities are there for collaboration with other departments or external partners in this role?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work in content strategy, branding, and design
• Be ready to discuss your thought process and approach to content creation and strategy during the interview
• Follow up with the hiring manager (Chief Marketing Officer) one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.