Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy
• Creating engaging multimedia content
• Overseeing editorial calendar and brand consistency
• Collaborating with external partners and internal teams
• Adapting content strategy based on analytics and brand studies

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and proficiency in various design and content creation tools.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content for various platforms

✅ Design visually striking assets using Adobe Creative Cloud, Canva, Figma, and other tools

✅ Manage editorial calendar and content flow from ideation to publication

✅ Serve as creative steward of the brand, ensuring visual and narrative consistency

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the brand's dynamic identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, adhering to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and collaboratively in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with AI-driven content creation tools
• Familiarity with SEO best practices
• Background in project management

ASSUMPTION: Candidates with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with similar responsibilities and experience requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing

Company Size: 51-200 employees, offering a growing and stable work environment

Founded: 2003, with a history of empowering entrepreneurs and small business owners

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• 401(k) business financing
• SBA small business loans
• Unsecured business loans
• Growth capital and other business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on small business financing and commitment to empowering entrepreneurs create a unique work environment for marketing and branding professionals.

📊 Role Analysis

Career Level: Senior-level, offering opportunities for growth and leadership within the marketing department

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees external creative partners

Work Arrangement: Fully remote, with the option to work from home or a co-working space

Growth Opportunities:

• Potential to advance to a director or management role within the marketing department
• Chance to expand skills in AI-driven content creation and strategy
• Opportunity to mentor junior team members and contribute to their professional development

ASSUMPTION: This role offers significant growth potential for candidates interested in advancing their careers in marketing and branding within the financial services industry.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Available in select states across the US

Geographic Context:

• Remote work allows for a flexible work-life balance and the opportunity to live in various locations
• Available states offer diverse cultural and professional environments
• Working remotely requires strong self-motivation, time management, and communication skills

Work Schedule: Full-time, with flexible hours and the ability to work independently

ASSUMPTION: The fully remote work environment offers candidates the opportunity to balance their personal and professional lives while working for a stable and growing company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Virtual interview with the hiring manager and/or team members
• Final interview with the CMO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Creative portfolio and design skills
• Content strategy and planning abilities
• Branding knowledge and understanding of the company's mission
• Communication and collaboration skills in a remote environment

Application Tips:

• Highlight relevant experience and skills in the resume, emphasizing design, branding, and content creation
• Tailor the cover letter to demonstrate understanding of the role and enthusiasm for Guidant Financial's mission
• Prepare a portfolio showcasing exceptional design, writing, and visual storytelling skills
• Be ready to discuss specific examples of AI-driven content strategy and multimedia content creation

ATS Keywords: AI-driven content strategy, multimedia content creation, brand identity, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends

ASSUMPTION: Guidant Financial's interview process focuses on assessing candidates' creative skills, strategic thinking, and cultural fit within the company's remote work environment.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (as needed)

ASSUMPTION: Candidates should be comfortable learning and utilizing new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Self-motivated and able to work independently in a remote environment
• Collaborative and able to build strong relationships with internal teams and external partners
• Adaptable and able to thrive in a dynamic, growing organization

Self-Assessment Questions:

• How do you align with Guidant Financial's values of adaptability, connection, and excellence?
• How comfortable are you working remotely and managing your time effectively?
• How do you approach collaboration and building relationships with team members and external partners in a remote work environment?

ASSUMPTION: Guidant Financial values candidates who demonstrate strong alignment with their company values and a commitment to fostering an inclusive, collaborative workplace.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a dynamic, growing organization with evolving priorities
• Collaborating effectively with external creative partners and internal teams
• Staying up-to-date with industry trends and AI-driven content creation tools

ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategy and multimedia content creation for a financial services company
• Industry-specific context includes working with small business owners and understanding the unique needs of the financial services sector
• Career path comparison may include progression to director or management roles within the marketing department or related fields in financial services

ASSUMPTION: This role offers a unique opportunity for marketing and branding professionals interested in working in the financial services industry and leveraging AI-driven content creation tools.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch
• Creating a multimedia content campaign to raise brand awareness and engage target audiences
• Managing the editorial calendar and content flow for a rebranding initiative

ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges faced by the Senior Content and Brand Strategy Manager at Guidant Financial.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for AI-driven content strategy and how this role contributes to that vision?
• How does the marketing department collaborate with other departments, such as sales and product development, to ensure consistent branding and messaging?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does Guidant Financial support work-life balance for its remote employees?
• Can you provide examples of how the company has adapted its content strategy to respond to changes in the market or industry trends?

ASSUMPTION: These interview questions help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, emphasizing design, branding, and content creation
• Prepare a portfolio showcasing exceptional design, writing, and visual storytelling skills
• Be ready to discuss specific examples of AI-driven content strategy and multimedia content creation during the interview
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.