π Core Information
πΉ Job Title: Senior Content and Brand Strategy Manager
πΉ Company: Guidant Financial
πΉ Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)
πΉ Job Type: Full-time
πΉ Category: Marketing & Branding
πΉ Date Posted: May 26, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Fully Remote
π Job Overview
Key aspects of this role include:
- Leading AI-driven content strategy to align with brand vision and creative ethos
- Crafting and customizing engaging multimedia content for various platforms
- Producing visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma
- Overseeing editorial calendar and managing content flow from ideation to publication
- Acting as the creative steward of the brand, ensuring uniformity and narrative coherence
- Collaborating with and leading external creative partners to enhance outputs using AI tools
- Utilizing brand research and audience insights to guide content strategy and visual approach
- Optimizing creative workflows to deliver high-quality, design-focused thought leadership
- Igniting innovative storytelling on social media that embodies the dynamic brand identity
- Supporting product launches and campaigns through integrated, visually captivating content strategies
ASSUMPTION: This role requires a strong background in design, video editing, and branding, with a portfolio demonstrating exceptional design, writing, and visual storytelling skills.
π Key Responsibilities
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Lead AI-driven content strategy to align with brand vision and creative ethos
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Craft and customize engaging multimedia content for various platforms
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Produce visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma
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Oversee editorial calendar and manage content flow from ideation to publication
β
Act as the creative steward of the brand, ensuring uniformity and narrative coherence
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Collaborate with and lead external creative partners to enhance outputs using AI tools
β
Utilize brand research and audience insights to guide content strategy and visual approach
β
Optimize creative workflows to deliver high-quality, design-focused thought leadership
β
Ignite innovative storytelling on social media that embodies the dynamic brand identity
β
Support product launches and campaigns through integrated, visually captivating content strategies
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Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines
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Collaborate with external designers and social media teams to maintain visual harmony
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Lead the development of concepts and manage video production, from scripting through to final edits
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Track content performance and leverage insights to enhance creative strategies and elevate impact
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Employ analytics and brand studies to continuously adapt content and visual storytelling
ASSUMPTION: This role requires strong project management skills to oversee the editorial calendar and manage content flow effectively.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)
Experience: 5+ years of experience in design, video editing, and branding
Required Skills:
- Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
- Experience with video strategy, scripting, and editing (highly valued)
- Solid understanding of branding, social media dynamics, and digital content trends
- Ability to work independently, take initiative, and thrive in a remote environment
- Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated
Preferred Skills:
- Experience with AI-driven content creation tools
- Familiarity with SEO best practices
- Knowledge of the financial services industry
ASSUMPTION: Candidates with experience in AI-driven content creation tools and knowledge of the financial services industry may have an advantage in this role.
π° Compensation & Benefits
Salary Range: $80,000 - $95,000 annually (USD)
Benefits:
- Comprehensive Health Coverage (with free premium option)
- Competitive Salary
- Paid Parental Leave
- Generous 401k Match
- Paid Time Off (3 weeks)
- Paid Holidays (11)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits listed are based on the information provided in the job description.
π Applicant Insights
π Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2003
Company Description:
- Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
- An industry leader in innovative business and franchise funding, offering a full suite of funding options
- Committed to empowering employees to have a meaningful impact on both clients and their own careers
Company Specialties:
- Retirement fund financing
- Unsecured loans
- Small business financing
- Franchise financing
- SBA loans
- Accounting and Tax
- Payroll
- Business Services
Company Website: http://www.guidantfinancial.com
ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on small business funding and a commitment to empowering its employees.
π Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: Fully remote, with the option to work from home or a designated workspace
Growth Opportunities:
- Potential career advancement within the marketing department or other areas of the company
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of content creation and strategy
- Chance to collaborate with and learn from industry experts and thought leaders
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the company and gain valuable experience in content creation and strategy.
π Location & Work Environment
Office Type: Fully remote, with the option to work from home or a designated workspace
Office Location(s): Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO
Geographic Context:
- This role can be performed from various locations across the United States, offering flexibility and the opportunity to work from home
- The company is headquartered in Boise, Idaho, with a strong presence in the small business funding industry
- The remote work arrangement allows for a better work-life balance and the ability to work from a comfortable and convenient location
Work Schedule: Full-time (40 hours per week), with the flexibility to work from home or a designated workspace
ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from a comfortable and convenient location, with the flexibility to balance work and personal responsibilities.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- Interview with the hiring manager (Chief Marketing Officer)
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Portfolio and work samples demonstrating design, video editing, and branding skills
- Understanding of AI-driven content creation tools and strategies
- Ability to work independently and manage projects effectively
- Alignment with company values and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or work samples that demonstrate your design, video editing, and branding skills
- Prepare for interview questions that assess your understanding of AI-driven content creation tools and strategies, as well as your ability to work independently and manage projects effectively
- Research the company and its values to ensure a strong cultural fit and alignment with your personal goals and aspirations
ATS Keywords: AI-driven content strategy, multimedia content creation, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, branding, social media dynamics, digital content trends
ASSUMPTION: The interview process for this role will focus on assessing the candidate's skills and experiences in design, video editing, and branding, as well as their understanding of AI-driven content creation tools and strategies. The company will also evaluate the candidate's cultural fit and alignment with its values.
π οΈ Tools & Technologies
- Adobe Creative Cloud
- Canva
- Figma
- WordPress
- AI-driven content creation tools (specific tools not mentioned)
ASSUMPTION: The candidate should be proficient in Adobe Creative Cloud, Canva, Figma, and WordPress, with a willingness to learn and utilize AI-driven content creation tools as needed.
π Cultural Fit Considerations
Company Values:
- Adaptability: Embrace change with open arms
- Connection: Building connections matters
- Excellence: You flourish when stepping outside your comfort zone
Work Style:
- Independent and self-motivated
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you embrace change and view challenges as opportunities to grow and bring others along on the journey?
- Do you elevate those around you and foster a collaborative work environment?
- Do you flourish when stepping outside your comfort zone and seeking opportunities to improve and learn?
ASSUMPTION: Candidates who align with Guidant Financial's values and work style, and who can answer affirmatively to the self-assessment questions, will be a strong fit for this role and the company culture.
β οΈ Potential Challenges
- Managing multiple projects and deadlines in a remote work environment
- Adapting to AI-driven content creation tools and strategies
- Ensuring brand consistency and uniformity across all content platforms
- Balancing the need for creativity and innovation with the requirement to adhere to brand guidelines and best practices
ASSUMPTION: These challenges can be overcome with strong project management skills, a willingness to learn and adapt to new tools and strategies, and a commitment to maintaining brand consistency and quality across all content platforms.
π Similar Roles Comparison
- This role is unique in its focus on AI-driven content strategy and multimedia content creation for a financial services company
- Similar roles in other industries may focus on different content types or platforms, or may not involve AI-driven content creation tools
- Career progression in this role may lead to opportunities in content strategy, marketing management, or other related fields within the company
ASSUMPTION: This role offers a unique opportunity to work in AI-driven content strategy and multimedia content creation for a financial services company, with potential career progression in related fields.
π Sample Projects
- Developing and executing a comprehensive content strategy for a new product launch, utilizing AI-driven content creation tools to enhance output and engagement
- Creating visually striking and on-brand multimedia content for social media platforms, optimized for engagement and shares
- Managing the content creation process for a company-wide rebranding initiative, ensuring consistency and uniformity across all content platforms
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute comprehensive content strategies, create visually striking and on-brand multimedia content, and manage the content creation process for large-scale initiatives.
β Key Questions to Ask During Interview
- Can you describe the current AI-driven content creation tools and strategies used by the company, and how this role will contribute to their evolution and enhancement?
- How does the company support and foster the professional development and growth of its employees, particularly in relation to AI-driven content creation and strategy?
- Can you provide examples of how the company has adapted to changes in the market or industry, and how this role will contribute to that ongoing process?
- How does the company measure the success and impact of its content strategies, and how will this role be evaluated based on those metrics?
- What is the company's approach to work-life balance, and how does that manifest in this role and the broader organizational culture?
ASSUMPTION: These interview questions will help the candidate assess the company's commitment to AI-driven content creation and strategy, professional development and growth, adaptability, and work-life balance, as well as the role's evaluation criteria and metrics for success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including your portfolio or work samples
- Prepare for interview questions that assess your skills, experiences, and cultural fit with the company
- Research the company and its values to ensure a strong alignment with your personal goals and aspirations
- Follow up with the hiring manager or HR department within one week of submitting your application, if you have not heard back
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.