Guidant Financial logo

Senior Content and Brand Strategy Manager

Guidant Financial
Full-time
Remote
Worldwide
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Content and Brand Strategy Manager

πŸ”Ή Company: Guidant Financial

πŸ”Ή Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing & Branding

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Leading AI-driven content strategy to align with brand vision and creative ethos
  • Crafting and customizing engaging multimedia content for various platforms
  • Producing visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma
  • Overseeing editorial calendar and managing content flow from ideation to publication
  • Acting as the creative steward of the brand, ensuring uniformity and narrative coherence
  • Collaborating with and leading external creative partners to enhance outputs using AI tools
  • Utilizing brand research and audience insights to guide content strategy and visual approach
  • Optimizing creative workflows to deliver high-quality, design-focused thought leadership
  • Igniting innovative storytelling on social media that embodies the dynamic brand identity
  • Supporting product launches and campaigns through integrated, visually captivating content strategies

ASSUMPTION: This role requires a strong background in design, video editing, and branding, with a portfolio demonstrating exceptional design, writing, and visual storytelling skills.

πŸ“‹ Key Responsibilities

βœ… Lead AI-driven content strategy to align with brand vision and creative ethos

βœ… Craft and customize engaging multimedia content for various platforms

βœ… Produce visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma

βœ… Oversee editorial calendar and manage content flow from ideation to publication

βœ… Act as the creative steward of the brand, ensuring uniformity and narrative coherence

βœ… Collaborate with and lead external creative partners to enhance outputs using AI tools

βœ… Utilize brand research and audience insights to guide content strategy and visual approach

βœ… Optimize creative workflows to deliver high-quality, design-focused thought leadership

βœ… Ignite innovative storytelling on social media that embodies the dynamic brand identity

βœ… Support product launches and campaigns through integrated, visually captivating content strategies

βœ… Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

βœ… Collaborate with external designers and social media teams to maintain visual harmony

βœ… Lead the development of concepts and manage video production, from scripting through to final edits

βœ… Track content performance and leverage insights to enhance creative strategies and elevate impact

βœ… Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires strong project management skills to oversee the editorial calendar and manage content flow effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

  • Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
  • Experience with video strategy, scripting, and editing (highly valued)
  • Solid understanding of branding, social media dynamics, and digital content trends
  • Ability to work independently, take initiative, and thrive in a remote environment
  • Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

  • Experience with AI-driven content creation tools
  • Familiarity with SEO best practices
  • Knowledge of the financial services industry

ASSUMPTION: Candidates with experience in AI-driven content creation tools and knowledge of the financial services industry may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (USD)

Benefits:

  • Comprehensive Health Coverage (with free premium option)
  • Competitive Salary
  • Paid Parental Leave
  • Generous 401k Match
  • Paid Time Off (3 weeks)
  • Paid Holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

  • Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
  • An industry leader in innovative business and franchise funding, offering a full suite of funding options
  • Committed to empowering employees to have a meaningful impact on both clients and their own careers

Company Specialties:

  • Retirement fund financing
  • Unsecured loans
  • Small business financing
  • Franchise financing
  • SBA loans
  • Accounting and Tax
  • Payroll
  • Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on small business funding and a commitment to empowering its employees.

πŸ“Š Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Fully remote, with the option to work from home or a designated workspace

Growth Opportunities:

  • Potential career advancement within the marketing department or other areas of the company
  • Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of content creation and strategy
  • Chance to collaborate with and learn from industry experts and thought leaders

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the company and gain valuable experience in content creation and strategy.

🌍 Location & Work Environment

Office Type: Fully remote, with the option to work from home or a designated workspace

Office Location(s): Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

  • This role can be performed from various locations across the United States, offering flexibility and the opportunity to work from home
  • The company is headquartered in Boise, Idaho, with a strong presence in the small business funding industry
  • The remote work arrangement allows for a better work-life balance and the ability to work from a comfortable and convenient location

Work Schedule: Full-time (40 hours per week), with the flexibility to work from home or a designated workspace

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from a comfortable and convenient location, with the flexibility to balance work and personal responsibilities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the HR department
  • Interview with the hiring manager (Chief Marketing Officer)
  • Final interview with key stakeholders
  • Background check and offer extension

Key Assessment Areas:

  • Portfolio and work samples demonstrating design, video editing, and branding skills
  • Understanding of AI-driven content creation tools and strategies
  • Ability to work independently and manage projects effectively
  • Alignment with company values and cultural fit

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Include a portfolio or work samples that demonstrate your design, video editing, and branding skills
  • Prepare for interview questions that assess your understanding of AI-driven content creation tools and strategies, as well as your ability to work independently and manage projects effectively
  • Research the company and its values to ensure a strong cultural fit and alignment with your personal goals and aspirations

ATS Keywords: AI-driven content strategy, multimedia content creation, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, branding, social media dynamics, digital content trends

ASSUMPTION: The interview process for this role will focus on assessing the candidate's skills and experiences in design, video editing, and branding, as well as their understanding of AI-driven content creation tools and strategies. The company will also evaluate the candidate's cultural fit and alignment with its values.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Cloud
  • Canva
  • Figma
  • WordPress
  • AI-driven content creation tools (specific tools not mentioned)

ASSUMPTION: The candidate should be proficient in Adobe Creative Cloud, Canva, Figma, and WordPress, with a willingness to learn and utilize AI-driven content creation tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Adaptability: Embrace change with open arms
  • Connection: Building connections matters
  • Excellence: You flourish when stepping outside your comfort zone

Work Style:

  • Independent and self-motivated
  • Collaborative and team-oriented
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you embrace change and view challenges as opportunities to grow and bring others along on the journey?
  • Do you elevate those around you and foster a collaborative work environment?
  • Do you flourish when stepping outside your comfort zone and seeking opportunities to improve and learn?

ASSUMPTION: Candidates who align with Guidant Financial's values and work style, and who can answer affirmatively to the self-assessment questions, will be a strong fit for this role and the company culture.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a remote work environment
  • Adapting to AI-driven content creation tools and strategies
  • Ensuring brand consistency and uniformity across all content platforms
  • Balancing the need for creativity and innovation with the requirement to adhere to brand guidelines and best practices

ASSUMPTION: These challenges can be overcome with strong project management skills, a willingness to learn and adapt to new tools and strategies, and a commitment to maintaining brand consistency and quality across all content platforms.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on AI-driven content strategy and multimedia content creation for a financial services company
  • Similar roles in other industries may focus on different content types or platforms, or may not involve AI-driven content creation tools
  • Career progression in this role may lead to opportunities in content strategy, marketing management, or other related fields within the company

ASSUMPTION: This role offers a unique opportunity to work in AI-driven content strategy and multimedia content creation for a financial services company, with potential career progression in related fields.

πŸ“ Sample Projects

  • Developing and executing a comprehensive content strategy for a new product launch, utilizing AI-driven content creation tools to enhance output and engagement
  • Creating visually striking and on-brand multimedia content for social media platforms, optimized for engagement and shares
  • Managing the content creation process for a company-wide rebranding initiative, ensuring consistency and uniformity across all content platforms

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute comprehensive content strategies, create visually striking and on-brand multimedia content, and manage the content creation process for large-scale initiatives.

❓ Key Questions to Ask During Interview

  • Can you describe the current AI-driven content creation tools and strategies used by the company, and how this role will contribute to their evolution and enhancement?
  • How does the company support and foster the professional development and growth of its employees, particularly in relation to AI-driven content creation and strategy?
  • Can you provide examples of how the company has adapted to changes in the market or industry, and how this role will contribute to that ongoing process?
  • How does the company measure the success and impact of its content strategies, and how will this role be evaluated based on those metrics?
  • What is the company's approach to work-life balance, and how does that manifest in this role and the broader organizational culture?

ASSUMPTION: These interview questions will help the candidate assess the company's commitment to AI-driven content creation and strategy, professional development and growth, adaptability, and work-life balance, as well as the role's evaluation criteria and metrics for success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including your portfolio or work samples
  • Prepare for interview questions that assess your skills, experiences, and cultural fit with the company
  • Research the company and its values to ensure a strong alignment with your personal goals and aspirations
  • Follow up with the hiring manager or HR department within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.