Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to align with brand vision and creative ethos
• Crafting and customizing engaging multimedia content for various platforms
• Producing visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma
• Overseeing editorial calendar and managing content flow from ideation to publication
• Acting as the creative steward of the brand, ensuring uniformity and narrative coherence
• Collaborating with and leading external creative partners to enhance outputs using AI tools
• Utilizing brand research and audience insights to guide content strategy and visual approach
• Optimizing creative workflows to deliver high-quality, design-focused thought leadership
• Igniting innovative storytelling on social media that embodies the dynamic brand identity
• Supporting product launches and campaigns through integrated, visually captivating content strategies

ASSUMPTION: This role requires a strong background in design, video editing, and branding, with a portfolio demonstrating exceptional design, writing, and visual storytelling skills.

📋 Key Responsibilities

✅ Lead AI-driven content strategy to align with brand vision and creative ethos

✅ Craft and customize engaging multimedia content for various platforms

✅ Produce visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma

✅ Oversee editorial calendar and manage content flow from ideation to publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence

✅ Collaborate with and lead external creative partners to enhance outputs using AI tools

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires strong project management skills to oversee the editorial calendar and manage content flow effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing (highly valued)
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with AI-driven content creation tools
• Familiarity with SEO best practices
• Knowledge of the financial services industry

ASSUMPTION: Candidates with experience in AI-driven content creation tools and knowledge of the financial services industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (USD)

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Competitive Salary
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering employees to have a meaningful impact on both clients and their own careers

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on small business funding and a commitment to empowering its employees.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Fully remote, with the option to work from home or a designated workspace

Growth Opportunities:

• Potential career advancement within the marketing department or other areas of the company
• Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of content creation and strategy
• Chance to collaborate with and learn from industry experts and thought leaders

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the company and gain valuable experience in content creation and strategy.

🌍 Location & Work Environment

Office Type: Fully remote, with the option to work from home or a designated workspace

Office Location(s): Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• This role can be performed from various locations across the United States, offering flexibility and the opportunity to work from home
• The company is headquartered in Boise, Idaho, with a strong presence in the small business funding industry
• The remote work arrangement allows for a better work-life balance and the ability to work from a comfortable and convenient location

Work Schedule: Full-time (40 hours per week), with the flexibility to work from home or a designated workspace

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from a comfortable and convenient location, with the flexibility to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• Interview with the hiring manager (Chief Marketing Officer)
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Portfolio and work samples demonstrating design, video editing, and branding skills
• Understanding of AI-driven content creation tools and strategies
• Ability to work independently and manage projects effectively
• Alignment with company values and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio or work samples that demonstrate your design, video editing, and branding skills
• Prepare for interview questions that assess your understanding of AI-driven content creation tools and strategies, as well as your ability to work independently and manage projects effectively
• Research the company and its values to ensure a strong cultural fit and alignment with your personal goals and aspirations

ATS Keywords: AI-driven content strategy, multimedia content creation, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, branding, social media dynamics, digital content trends

ASSUMPTION: The interview process for this role will focus on assessing the candidate's skills and experiences in design, video editing, and branding, as well as their understanding of AI-driven content creation tools and strategies. The company will also evaluate the candidate's cultural fit and alignment with its values.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Canva
• Figma
• WordPress
• AI-driven content creation tools (specific tools not mentioned)

ASSUMPTION: The candidate should be proficient in Adobe Creative Cloud, Canva, Figma, and WordPress, with a willingness to learn and utilize AI-driven content creation tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: You flourish when stepping outside your comfort zone

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you embrace change and view challenges as opportunities to grow and bring others along on the journey?
• Do you elevate those around you and foster a collaborative work environment?
• Do you flourish when stepping outside your comfort zone and seeking opportunities to improve and learn?

ASSUMPTION: Candidates who align with Guidant Financial's values and work style, and who can answer affirmatively to the self-assessment questions, will be a strong fit for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to AI-driven content creation tools and strategies
• Ensuring brand consistency and uniformity across all content platforms
• Balancing the need for creativity and innovation with the requirement to adhere to brand guidelines and best practices

ASSUMPTION: These challenges can be overcome with strong project management skills, a willingness to learn and adapt to new tools and strategies, and a commitment to maintaining brand consistency and quality across all content platforms.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and multimedia content creation for a financial services company
• Similar roles in other industries may focus on different content types or platforms, or may not involve AI-driven content creation tools
• Career progression in this role may lead to opportunities in content strategy, marketing management, or other related fields within the company

ASSUMPTION: This role offers a unique opportunity to work in AI-driven content strategy and multimedia content creation for a financial services company, with potential career progression in related fields.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a new product launch, utilizing AI-driven content creation tools to enhance output and engagement
• Creating visually striking and on-brand multimedia content for social media platforms, optimized for engagement and shares
• Managing the content creation process for a company-wide rebranding initiative, ensuring consistency and uniformity across all content platforms

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute comprehensive content strategies, create visually striking and on-brand multimedia content, and manage the content creation process for large-scale initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the current AI-driven content creation tools and strategies used by the company, and how this role will contribute to their evolution and enhancement?
• How does the company support and foster the professional development and growth of its employees, particularly in relation to AI-driven content creation and strategy?
• Can you provide examples of how the company has adapted to changes in the market or industry, and how this role will contribute to that ongoing process?
• How does the company measure the success and impact of its content strategies, and how will this role be evaluated based on those metrics?
• What is the company's approach to work-life balance, and how does that manifest in this role and the broader organizational culture?

ASSUMPTION: These interview questions will help the candidate assess the company's commitment to AI-driven content creation and strategy, professional development and growth, adaptability, and work-life balance, as well as the role's evaluation criteria and metrics for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including your portfolio or work samples
• Prepare for interview questions that assess your skills, experiences, and cultural fit with the company
• Research the company and its values to ensure a strong alignment with your personal goals and aspirations
• Follow up with the hiring manager or HR department within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.