📌 Core Information
🔹 Job Title: Senior Content Designer
🔹 Company: John Hancock
🔹 Location: Boston, Massachusetts
🔹 Job Type: Full-Time
🔹 Category: Content Design
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Tues, Wed, Thurs in-office)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to create clear and concise content that enhances user experience and aligns with brand messaging.
- Acting as a liaison between creative, compliance, product, and HCD teams to balance storytelling with precision and clarity.
- Participating in research activities to understand user needs and gather data to iterate on content.
- Contributing to documentation, user flows, journey maps, and user testing plans to ensure content consistency and quality.
- Embracing current and emerging best practices in content design and pushing for continuous improvement.
ASSUMPTION: This role requires a strong background in content design or a similar role, with a proven track record of creating user-centered content that drives engagement and comprehension.
📋 Key Responsibilities
✅ Collaborate with marketing teams and experience designers to simplify complex information and communicate it clearly through content hierarchies, wireframes, microcopy, and user flows.
✅ Act as a liaison between creative, compliance, product, and HCD teams to balance storytelling with precision and clarity.
✅ Participate in research activities to understand the target audience and problem space, and gather data to evaluate the impact of content and iterate accordingly.
✅ Help create documentation and specs, employing lead UX and agile methodologies to track work and ensure content consistency and governance.
✅ As needed, create and refresh user flows and journey maps, and contribute to user testing plans to account for complex needs.
✅ Clearly and effectively articulate design processes, ideas, and solutions to internal partners, bringing them along in the solution creation process.
✅ Be a storyteller – A critical element of all design roles is to deliver insights about people and behavior – verbally and visually – in a way that generates empathy, emotion, and engagement.
✅ Embrace and employ both current and emerging best practices and digital standards in all design deliverables, pushing us from good to great.
✅ Alongside experience designer, participate in QA throughout development to ensure the experience delivered to customers meets expectations.
✅ Devote time to learning about our products and market in order to identify product and business model opportunities, and keep customers at the forefront of every decision.
ASSUMPTION: This role requires strong collaboration, communication, and project management skills to work effectively with cross-functional teams and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience.
Experience: At least 8 years of proven experience as a Content Designer, UX Writer, or similar role in B2B environments.
Required Skills:
- Exceptional writing and editing skills, with a strong command of grammar, syntax, and style.
- Portfolio demonstrating intuitive UX copy and case studies describing your process.
- Proficiency with Figma and UserTesting.
- Experience working in Agile, including contributing to stories in Jira and similar project management systems.
- Understanding of human-centered design methodologies, principles, and practices, and ability to create content that enhances the user journey.
- Strong communication and presentation skills demonstrated across peers and senior leaders.
- Ability to effectively manage input from cross-functional stakeholders.
- Experience with SEO, content management systems (CMS), and email marketing platforms.
- Ability to manage multiple projects and prioritize tasks to meet deadlines, independently and alongside other designers and Experience Design Manager.
- Experience using analytics tools to measure content performance and make data-driven decisions.
- Strong attention to detail and commitment to delivering high-quality work.
- Openness to receiving feedback and constructive criticism.
Preferred Skills:
- Experience with accessibility standards and best practices.
- Fluency in multiple languages.
ASSUMPTION: This role requires a strong background in content design, with a proven track record of creating user-centered content that drives engagement and comprehension. Proficiency in relevant tools and a solid understanding of human-centered design principles are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $104,860.00 USD - $194,740.00 USD per year
Benefits:
- Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage.
- Adoption/surrogacy and wellness benefits, and employee/family assistance plans.
- Retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions).
- Financial education and counseling resources.
- Generous paid time off program, including up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year.
Working Hours: Full-time, with a hybrid work arrangement (in-office Tues, Wed, Thurs).
ASSUMPTION: The salary range provided is based on industry standards for a senior content design role in the Boston, MA area. The actual salary may vary depending on local market conditions, geography, and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1879 (as John Hancock Mutual Life Insurance Company)
Company Description:
- Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better.
- John Hancock is the U.S. brand of Manulife, offering life insurance, annuities, retirement income plans, and other financial services.
- Manulife operates in Canada, Asia, and Europe, with more than 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration.
Company Specialties:
- Life insurance
- Annuities
- Retirement income plans
- Mutual funds
- Investment solutions
Company Website: www.manulife.com
ASSUMPTION: Manulife and John Hancock are well-established financial services companies with a strong global presence and a reputation for providing high-quality products and services to their customers.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Experience Design Manager within the Human Centered Design team at John Hancock.
Work Arrangement: Hybrid (in-office Tues, Wed, Thurs)
Growth Opportunities:
- Potential to take on more responsibilities and mentor junior team members as the team grows.
- Opportunities to work on diverse projects and collaborate with various teams to expand skills and knowledge.
- Possibility to transition into a management role or specialize in a specific area of content design as the company evolves.
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on more responsibilities, mentor others, and specialize in specific areas of content design as the company evolves.
🌍 Location & Work Environment
Office Type: Hybrid (in-office Tues, Wed, Thurs)
Office Location(s): 200 Berkeley Street, Boston, MA 02116, USA
Geographic Context:
- Boston is a major city and the capital of Massachusetts, located in the northeastern United States.
- The city is known for its rich history, culture, and education institutions, including Harvard University and the Massachusetts Institute of Technology (MIT).
- Boston has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time, with a hybrid work arrangement (in-office Tues, Wed, Thurs).
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, providing flexibility while still fostering a strong team culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screening with the hiring manager or HR representative.
- In-depth behavioral and skills-based interview with the Experience Design Manager and a panel of team members.
- Final interview with the Head of Human Centered Design or another senior leader.
- Background check and offer extension.
Key Assessment Areas:
- Writing and editing skills.
- Portfolio and case studies demonstrating content design process and results.
- Proficiency with Figma and UserTesting.
- Understanding of human-centered design methodologies and user experience principles.
- Communication and presentation skills.
- Ability to manage multiple projects and prioritize tasks.
- Problem-solving and analytical skills.
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role.
- Prepare a cover letter that explains why you are interested in this role and how your skills and experiences make you a strong fit.
- Be ready to discuss your portfolio and case studies in detail during the interview, focusing on your process and the results you achieved.
- Research Manulife and John Hancock to demonstrate your understanding of the company and its products.
ATS Keywords: Content Design, UX Writing, B2B, Writing Skills, Editing Skills, Figma, UserTesting, Agile, Human-Centered Design, Communication Skills, SEO, CMS, Email Marketing, Project Management, Analytics Tools, Attention to Detail
ASSUMPTION: The interview process for this role is designed to assess the candidate's writing and editing skills, portfolio, and understanding of human-centered design methodologies. Candidates should be prepared to discuss their process and results in detail and demonstrate their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Figma
- UserTesting
- Jira (or similar project management systems)
- Content management systems (CMS)
- Email marketing platforms
- Analytics tools
ASSUMPTION: This role requires proficiency in Figma and UserTesting, as well as experience working in Agile methodologies and using project management systems like Jira. Familiarity with content management systems, email marketing platforms, and analytics tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty, fairness, and transparency in all our interactions.
- Client-centered: We put our clients at the heart of everything we do, understanding their needs and exceeding their expectations.
- Respect: We value and appreciate the diversity of our employees, clients, and partners, fostering an inclusive and collaborative work environment.
- Expertise: We strive to be experts in our fields, continuously learning and improving to deliver the best possible outcomes.
- Collaboration: We work together, sharing knowledge and resources to achieve common goals and drive success.
Work Style:
- Collaborative: We work closely with our colleagues and partners to achieve our goals.
- Adaptable: We embrace change and are open to new ideas and approaches.
- Results-driven: We focus on delivering meaningful results and continuously improving our performance.
- Client-focused: We prioritize our clients' needs and work to understand their unique challenges and opportunities.
Self-Assessment Questions:
- How do you align with Manulife's values, particularly 'Integrity' and 'Client-centered'?
- How comfortable are you working in a hybrid work environment, balancing in-office collaboration and remote work?
- How do you approach learning and adapting to new tools and technologies in your role?
ASSUMPTION: Manulife values a strong cultural fit, with employees who embody their core values and work well in a collaborative, adaptable, and results-driven environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic work environment.
- Balancing the needs of various stakeholders, including marketing teams, experience designers, compliance, and product teams.
- Keeping up-to-date with industry trends and best practices in content design and user experience.
- Adapting to changes in the company's products, services, or organizational structure.
- Working effectively in a hybrid work environment, balancing in-office collaboration and remote work.
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills to succeed in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Unlike other content design roles, this position focuses on B2B environments and requires a strong understanding of financial services and marketing goals.
- This role emphasizes collaboration with various teams, including marketing, experience design, compliance, and product teams, to balance storytelling with precision and clarity.
- Career progression in this role may lead to management opportunities or specialization in specific areas of content design as the company evolves.
ASSUMPTION: This role offers unique opportunities and challenges compared to other content design positions, with a strong focus on collaboration, stakeholder management, and adaptability in a dynamic work environment.
📝 Sample Projects
- Redesigning the user onboarding experience for a new financial product, improving comprehension and engagement through clear and concise content.
- Creating a comprehensive content style guide for a global brand, ensuring consistency and governance across digital touchpoints.
- Developing a content strategy for a marketing campaign, aligning brand messaging with user needs and enhancing usability and trust.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Senior Content Designer in a financial services company, requiring strong writing, editing, and project management skills to deliver meaningful results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Human Centered Design team and how this role fits into the broader organization?
- How does the company support the professional development and growth of its content designers?
- What are the most significant challenges facing the content design team in the next 12-24 months, and how can this role help address them?
- How does the company measure the success of its content design efforts, and what metrics are most important for this role?
- What is the company's approach to accessibility and inclusive design, and how does this role contribute to those initiatives?
ASSUMPTION: Asking these questions demonstrates your interest in understanding the company's culture, team dynamics, and growth opportunities, as well as your commitment to driving success in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link.
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role.
- Prepare a cover letter that explains why you are interested in this role and how your skills and experiences make you a strong fit.
- Be ready to discuss your portfolio and case studies in detail during the interview, focusing on your process and the results you achieved.
- Research Manulife and John Hancock to demonstrate your understanding of the company and its products.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
