Senior Content Designer

📌 Core Information

🔹 Job Title: Senior Content Designer

🔹 Company: Gen

🔹 Location: Prague, Czech Republic

🔹 Job Type: Full-Time, Hybrid (3 days in the office)

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-07-17

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (with hybrid option)

🚀 Job Overview

Key aspects of this role include:

• Driving business growth through compelling, conversion-focused content
• Collaborating cross-functionally to define goals, develop solutions, and ensure deliverables meet quality standards
• Optimizing content performance through A/B/C testing and data-driven iteration
• Championing brand principles and fostering a positive, collaborative team culture
• Adapting to new tools and workflows, and embracing a dynamic, agile environment

ASSUMPTION: This role requires a balance of creativity and data-driven decision making, with a strong emphasis on collaboration and adaptability.

📋 Key Responsibilities

✅ Craft high-impact, conversion-focused content solutions that enhance user experience and align with business goals

✅ Conceptualize and own projects, driving them through all creative stages from ideation to QA

✅ Optimize content performance through A/B/C testing and data analysis

✅ Champion brand principles and ensure consistency of voice across products and touchpoints

✅ Collaborate closely with cross-functional teams to align objectives and ensure seamless execution

✅ Fuel strategy with insight by turning behavioral data, user research, and competitive intel into actionable growth frameworks

✅ Bridge growth insight with customer impact by shaping customer communications that are timely, relevant, and accelerate business growth

✅ Adopt and leverage AI tools to enhance team workflows and improve creative processes

ASSUMPTION: This role involves a mix of strategic thinking, creative problem-solving, and data-driven decision making, with a strong emphasis on collaboration and cross-functional partnership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field

Experience: 5+ years of experience in content design, copywriting, or a similar field

Required Skills:

• Proven expertise in crafting high-conversion marketing copy that blends UX principles, storytelling, and sales strategies
• Extensive knowledge of lifecycle flows and information hierarchy
• Proficiency in Figma
• Strong campaign thinking and ability to manage multiple projects
• Experience with consumer psychology and performance levers that nudge behavior
• Comfortable presenting ideas and defending decisions with clarity and data
• Open-mindedness and willingness to receive and incorporate feedback
• Skilled collaboration and adaptability in a rapid, agile environment
• Positive attitude and emphasis on maintaining a fun, collaborative team environment
• Proficiency working within established design systems

Preferred Skills:

• Familiarity with AI and automation tools
• Strong command of UX and design principles
• Experience designing with localization, accessibility, and inclusivity in mind
• Ability to mentor, guide, or support junior writers in their professional growth
• Background in fintech, cybersecurity, or other regulated/complex technology sectors

ASSUMPTION: While the required skills are essential for this role, the preferred skills would make an ideal candidate even stronger in this position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Content Designer role in Prague, Czech Republic, the estimated salary range is CZK 150,000 - 250,000 per year (gross).

Benefits:

• Annual bonus scheme
• Unlimited PTO, flexible working hours, and home office
• Tuition reimbursement for job-related courses
• Learning & Development plan
• Sustainable home improvement bonus
• Mac/Windows laptop and mobile phone

Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (3 days in the office)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Gen is a global leader in digital security, with a focus on providing empowerment and safety for the first digital generations.

Company Size: Gen has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.

Founded: Gen was founded in 2001, with a rich history in the digital security industry.

Company Description:

• Gen is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, including Norton, Avast, LifeLock, MoneyLion, and more.
• The company offers award-winning products and services in cybersecurity, online privacy, identity protection, and financial wellness to nearly 500 million users in more than 150 countries.
• Gen is committed to providing empowerment and safety for the first digital generations and empowering people to live their digital lives confidently today and for generations to come.

Company Specialties:

• Cybersecurity
• Online Privacy
• Identity Protection
• Financial Wellness

Company Website: GenDigital.com

ASSUMPTION: Gen's extensive experience and global presence provide a stable and supportive environment for employees, with ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Manager of the Customer Success Management Design (CSMD) Team, part of the Marketing, Brand, and Communications organization.

Work Arrangement: Hybrid (3 days in the office), with flexible working hours and unlimited PTO

Growth Opportunities:

• Potential career progression within the Marketing, Brand, and Communications organization or other departments within Gen
• Opportunities to work on diverse projects and collaborate with various teams, gaining exposure to different aspects of the business
• Chance to contribute to the evolution of Gen's design systems and content strategy

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development, within a large, established organization.

🌍 Location & Work Environment

Office Type: Gen's Prague office is a modern, collaborative workspace with a hybrid work arrangement, allowing employees to balance on-site and remote work.

Office Location(s): 1737/1A Pikrtova, Prague 4, Czech Republic 140 00

Geographic Context:

• Prague is the capital and largest city of the Czech Republic, offering a high quality of life, rich cultural scene, and affordable cost of living compared to other major European cities.
• The city is known for its well-preserved Old Town, vibrant nightlife, and diverse culinary scene.
• Prague is also a major hub for technology and innovation, with a thriving startup ecosystem and numerous multinational corporations.

Work Schedule: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (3 days in the office)

ASSUMPTION: Prague offers a unique blend of history, culture, and modernity, providing an attractive work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of and alignment with Gen's brand values and content strategy
• Candidates' ability to craft compelling, conversion-focused content and optimize performance through data-driven iteration
• Candidates' experience with lifecycle flows, information hierarchy, and user-centered design principles
• Candidates' communication skills, both written and verbal, and their ability to collaborate effectively with cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications for this role
• Provide examples of your work, demonstrating your ability to craft high-impact content and optimize performance through data-driven iteration
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability
• Research Gen's company culture and values, and be ready to discuss how your personal values align with the organization's

ATS Keywords: Content Design, Marketing Copy, User Experience, Storytelling, Sales Strategies, Lifecycle Flows, Information Hierarchy, Figma, Consumer Psychology, Collaboration, Agile Environment, AI Tools, Localization, Accessibility, Mentoring, Fintech, Cybersecurity

ASSUMPTION: Tailoring your application to the specific role and company, and preparing for a comprehensive interview process, will increase your chances of success in the application process.

🛠️ Tools & Technologies

• Figma
• AI and automation tools (e.g., Copy.ai, Frase.io)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Content optimization tools (e.g., Optimizely, VWO)

ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role, but candidates are not expected to have expertise in all of them.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Safety
• Innovation
• Collaboration
• Integrity

Work Style:

• Data-driven and results-oriented
• Creative and strategic thinking
• Agile and adaptable
• Collaborative and team-focused
• Open-minded and receptive to feedback

Self-Assessment Questions:

• Do you align with Gen's values of empowerment and safety, and how have you demonstrated these values in your previous roles?
• How do you approach balancing data-driven decision making with creative, strategic thinking in your content design process?
• Can you provide an example of a time when you had to adapt to new tools or workflows, and how did you ensure a smooth transition?

ASSUMPTION: Candidates who can demonstrate a strong fit with Gen's values and work style will be more likely to succeed in this role and contribute to the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, agile environment
• Balancing the need for creativity and innovation with data-driven optimization and performance metrics
• Collaborating effectively with cross-functional teams, including product, brand, legal, and customer success teams
• Adapting to new tools and workflows, and embracing a dynamic, evolving business environment
• Working in a hybrid or remote setting, requiring strong communication and collaboration skills

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and collaborative approach to overcome.

📈 Similar Roles Comparison

• Compared to other content design roles, this position places a stronger emphasis on data-driven optimization and performance metrics
• Unlike some content design roles, this position requires a strong understanding of lifecycle flows and information hierarchy, as well as experience with AI and automation tools
• Career progression in this role may involve moving into management or specialized content strategy positions within Gen

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions will help candidates determine if this opportunity aligns with their career goals and expectations.

📝 Sample Projects

• Redesigning onboarding emails to improve open rates and click-through rates, resulting in increased user engagement and activation
• Optimizing in-product messaging for upsell and cross-sell campaigns, driving revenue growth and customer retention
• Collaborating with product and design teams to create intuitive and engaging user interfaces, enhancing the overall user experience

ASSUMPTION: These sample projects demonstrate the types of initiatives a Senior Content Designer might work on, highlighting the role's focus on data-driven optimization, collaboration, and user-centered design.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader content strategy and roadmap for the Customer Success Management Design (CSMD) Team?
• What are the most significant challenges facing the CSMD Team currently, and how can this role contribute to addressing them?
• How does Gen support the professional growth and development of its content design team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Gen foster a culture of innovation and continuous improvement within its content design processes?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process will demonstrate your interest in the role and help you better understand the organization and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications for this role
• Prepare examples of your work, demonstrating your ability to craft high-impact content and optimize performance through data-driven iteration
• Research Gen's company culture and values, and be ready to discuss how your personal values align with the organization's
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.