📌 Core Information
🔹 Job Title: Senior Content Designer
🔹 Company: John Hancock
🔹 Location: Boston, MA, USA
🔹 Job Type: Full-Time
🔹 Category: Design
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Tues, Wed, Thurs in-office)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to create user-centered content
- Balancing storytelling with precision and clarity
- Participating in research activities and user testing
- Contributing to documentation and governance of design systems
- Working in an Agile environment with experience design, compliance, and product teams
ASSUMPTION: This role requires a strong understanding of user experience design principles and the ability to work effectively with various teams to create compelling content.
📋 Key Responsibilities
✅ Collaborate with marketing teams and experience designers to simplify complex information and communicate it clearly, shaping content hierarchies, wireframes, microcopy, and user flows that reflect both user needs and brand voice.
✅ Act as a liaison between creative, compliance, product, and HCD teams, balancing storytelling with precision and clarity.
✅ Participate in research activities to understand the target audience and problem space and gather data to evaluate the impact of your content and iterate accordingly.
✅ Help create documentation and specs working with our tech teams and Global Design System team, employing lead UX and agile methodologies to track work and ensuring constancy and governance.
✅ As needed, create and refresh user flows and journey maps, and contribute to user testing plans to account for complex needs.
✅ Clearly and effectively articulate design processes, ideas, and solutions to internal partners, bringing them along in the solution creation process.
✅ Be a storyteller – A critical element of all design roles is to deliver insights about people and behavior – verbally and visually – in a way that generates empathy, emotion, and engagement.
✅ Embrace and employ both current and emerging best practices and digital standards in all design deliverables, pushing us from good to great.
✅ Alongside experience designer, participate in QA throughout development to ensure the experience delivered to customers meets expectations.
✅ Devote time to learning about our products and market in order to identify product and business model opportunities, and keep customers at the forefront of every decision.
ASSUMPTION: This role requires strong communication and presentation skills, as well as the ability to manage input from cross-functional stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience
Experience: At least 8 years of proven experience as a Content Designer, UX Writer or similar role in B2B environments
Required Skills:
- Exceptional writing and editing skills, with a strong command of grammar, syntax, and style
- Portfolio demonstrating intuitive UX copy and case studies describing your process
- Proficiency with Figma and UserTesting
- Experience working in Agile including contributing to stories in Jira and similar project management systems
- Understanding of human-centered design methodologies, principles, and practices, and ability to create content that enhances the user journey
- Strong communication and presentation skills demonstrated across peers and senior leaders
- Ability to effectively manage input from cross-functional stakeholders
- Experience with SEO, content management systems (CMS), and email marketing platforms
- Ability to manage multiple projects and prioritize tasks to meet deadlines, independently and alongside other designers and Experience Design Manager
- Experience using analytics tools to measure content performance and make data-driven decisions
- Strong attention to detail and commitment to delivering high-quality work
- Openness to receiving feedback and constructive criticism
Preferred Skills:
- Experience with accessibility standards and best practices
- Familiarity with A/B testing and usability testing
ASSUMPTION: This role requires a strong command of the English language and the ability to create clear, concise, and engaging content for a variety of audiences.
💰 Compensation & Benefits
Salary Range: $104,860 - $194,740 USD per year
Benefits:
- Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- Adoption/surrogacy and wellness benefits, and employee/family assistance plans
- Retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
- Financial education and counseling resources
- Generous paid time off program (up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time each year)
- Full range of statutory leaves of absence
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Content Designer role in the Boston, MA area. Actual salary may vary depending on local market conditions, geography, and relevant job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1887 (as John Hancock Mutual Life Insurance Company)
Company Description:
- John Hancock is a leading provider of life insurance, annuities, retirement income strategies, and other financial services
- Operates as a subsidiary of Manulife Financial Corporation, a leading international financial services group
- Offers a wide range of products and services to individuals, businesses, and institutions
Company Specialties:
- Life insurance
- Annuities
- Retirement income strategies
- Mutual funds
- Investment management
Company Website: www.manulife.com
ASSUMPTION: John Hancock is a well-established company with a strong reputation in the financial services industry. This role offers the opportunity to work for a large, stable organization with a long history of success.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Experience Design Manager within the Human Centered Design team
Work Arrangement: Hybrid (Tues, Wed, Thurs in-office)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a management role
- Opportunities to work on a variety of projects and gain exposure to different aspects of the business
- Chance to contribute to the development and improvement of design systems and processes
ASSUMPTION: This role offers significant opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 200 Bloor St E, Toronto, Ontario M4W, CA; 223 Wai Yip St, Kwun Tong, Hong Kong, HK; 51 Bras Basah Rd, Singapore, Singapore 189554, SG; 250 Bloor St E, Toronto, ON M4W 1E6, CA; 223-231 Wai Yip St, Kwun Tong, Hong Kong, HK; Quezon Ave 1050, Quezon City, National Capital Region, PH; 1235 N Service Rd W, Oakville, ON L6M 2W2, CA; 500 King St N, Waterloo, ON N2L, CA
Geographic Context:
- Boston, MA, USA: Known for its rich history, culture, and education institutions
- Diverse and inclusive community with a mix of urban and suburban neighborhoods
- Four distinct seasons with cold winters and mild summers
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Writing and editing skills
- Portfolio presentation and case study discussions
- Behavioral and situational interview questions
- Cultural fit and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best work and explaining your design process
- Research the company and role to demonstrate your understanding and enthusiasm
- Practice common interview questions and prepare thoughtful responses
ATS Keywords: Content Designer, UX Writer, B2B, Agile, Figma, UserTesting, SEO, CMS, Email Marketing, Analytics, Attention to Detail, Feedback
ASSUMPTION: The application process for this role may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- Figma
- UserTesting
- Jira
- Confluence
- Miro
- Adobe Creative Suite
- Google Workspace
ASSUMPTION: Proficiency in these tools is required for this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Client-centered
- Respect
- Expertise
- Innovation
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Agile and adaptable
- Focused on continuous improvement
Self-Assessment Questions:
- How do you approach balancing storytelling with precision and clarity in your content design work?
- Can you provide an example of a time when you had to manage input from multiple stakeholders and how you handled it?
- How do you stay up-to-date with industry trends and best practices in content design and UX writing?
ASSUMPTION: John Hancock values candidates who are strong communicators, able to work effectively in a collaborative environment, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a large organization with multiple teams and stakeholders may require additional communication and coordination efforts
- Balancing the needs of various stakeholders, including marketing, compliance, and product teams, can be challenging
- Managing multiple projects and deadlines may require strong time management and prioritization skills
- Working in a hybrid environment may present unique challenges in terms of communication and collaboration
ASSUMPTION: These challenges can be overcome with strong communication, organization, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other Senior Content Designer roles, this position offers a broader range of responsibilities and the opportunity to work on high-visibility projects within a large, established organization
- Industry-specific context: The insurance industry is highly regulated, requiring a strong understanding of compliance and risk management principles
- Career path comparison: This role offers the potential to advance to a management position or specialize in a particular area of content design or UX writing
ASSUMPTION: This role offers unique opportunities for growth and development within the organization, as well as the chance to work on high-impact projects in the financial services industry.
📝 Sample Projects
- Redesigning the user onboarding experience for a new insurance product
- Creating clear and concise content for a complex financial services website
- Developing a content strategy for a marketing campaign targeting a specific customer segment
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the opportunity to work on high-impact initiatives within the organization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does the Experience Design team collaborate with other departments, such as marketing and compliance?
- What are the biggest challenges facing the content design team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio showcasing your best work and explaining your design process
- Research the company and role to demonstrate your understanding and enthusiasm
- Practice common interview questions and prepare thoughtful responses
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
