📌 Core Information
🔹 Job Title: Senior Content Designer
🔹 Company: GoFundMe
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Fundraising
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (preferred locations: San Diego, Los Angeles, San Francisco)
🚀 Job Overview
Key aspects of this role include:
- Leading content design on high-profile product initiatives
- Advocating for clear, consistent, engaging content throughout the product cycle
- Partnering with cross-functional teams, including product designers, researchers, product managers, engineers, legal, marketing, and other writers
- Aligning work with business goals, user needs, and the design system
- Mentoring designers, PMs, and others to improve their UX writing skills and center content in their processes
ASSUMPTION: This role requires a strong understanding of user psychology in online social ecosystems and experience working with design systems and tools like Figma, Lyssna (UsabilityHub), and JIRA.
📋 Key Responsibilities
✅ Lead content design on high-profile product initiatives as part of a cross-functional product team
✅ Partner with various teams to align content with business goals, user needs, and the design system
✅ Advocate for clear, consistent, engaging content throughout the product cycle
✅ Champion the discipline's impact by proactively mentoring designers, PMs, and others to help them improve their UX writing skills and center content in their processes
ASSUMPTION: This role involves working on mission-critical product initiatives and requires strong communication skills to articulate content recommendations and decisions to stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., English, Communications, Journalism, or a related field)
Experience: 5-10 years of experience in content design, UX writing, or a related field, with a focus on social media platforms
Required Skills:
- Strong content design portfolio showcasing goals, process, and outcomes, including business impact
- Experience designing product experiences for social media ecosystems (activity feeds, user-generated content, profiles, sharing, etc.)
- Confidently connecting user psychology in online social ecosystems to tangible UX solutions
- Confidently contributing to product strategy and vision
- Clearly articulating content recommendations and decisions to stakeholders
- Giving, seeking, and incorporating thoughtful feedback
- Advocating for equitable, accessible design and product choices
- Prioritizing workload and meeting project deadlines
- Experience working with a design system and using tools like Figma, Lyssna (UsabilityHub), and JIRA
Preferred Skills:
- Experience tracking the business impact of content design and communicating it to internal stakeholders
- Writing experience in the digital fundraising space
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $145,000 - $218,000 + equity + benefits. The salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training.
Benefits:
- Competitive pay
- Comprehensive healthcare benefits
- Financial assistance for hybrid work, family planning, and other expenses
- Generous parental leave and flexible time-off policies
- Mental health and wellness resources
- Learning and development programs
- Recognition programs
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on individual qualifications and the specific location.
📌 Applicant Insights
🔍 Company Context
Industry: GoFundMe operates in the fundraising industry, focusing on crowdfunding and online fundraising for individuals, charities, and social causes.
Company Size: GoFundMe has 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.
Founded: GoFundMe was founded in 2010, making it a well-established company in the online fundraising space.
Company Description:
- GoFundMe is a mission-driven organization dedicated to helping people help each other by providing a platform for fundraising campaigns
- The company aims to make it easy and safe for individuals and nonprofits to ask for help and support causes
- GoFundMe has raised more than $40 billion since 2010 and has a community of more than 200 million donors
Company Specialties:
- Crowdfunding
- Fundraising
- Online fundraising
- Charity
- Social fundraising
Company Website: https://gfme.co/homepage
ASSUMPTION: GoFundMe operates as a privately-held company, focusing on its mission to help people help each other through fundraising campaigns.
📊 Role Analysis
Career Level: This role is suitable for experienced content designers looking to take on a senior-level position with significant responsibility and influence.
Reporting Structure: The Senior Content Designer will likely report to the Head of Content Design or a similar role and work closely with cross-functional teams, including product designers, researchers, product managers, engineers, legal, marketing, and other writers.
Work Arrangement: This role is remote-eligible, with a preference for candidates based in San Diego, Los Angeles, or San Francisco.
Growth Opportunities:
- Mentoring and developing junior content designers and other team members
- Contributing to the evolution of GoFundMe's content design practice and processes
- Potential career advancement opportunities within the content design team or broader organization
ASSUMPTION: This role offers growth opportunities through mentoring, process improvement, and potential career advancement within the company.
🌍 Location & Work Environment
Office Type: GoFundMe has multiple office locations, with a preference for candidates based in San Diego, Los Angeles, or San Francisco for this role.
Office Location(s): Redwood City, CA (headquarters), San Diego, CA, Los Angeles, CA
Geographic Context:
- San Francisco: A major tech hub with a diverse and vibrant culture, offering numerous opportunities for networking and professional growth
- Los Angeles: A large metropolitan area with a diverse economy, offering a mix of urban and suburban living options
- San Diego: A coastal city with a mild climate, known for its beaches, parks, and family-friendly attractions
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: The preferred locations for this role may offer additional opportunities for collaboration and in-person networking with the broader GoFundMe team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter or hiring manager
- Take-home content design challenge or case study
- On-site or virtual interview with cross-functional team members
- Final interview with the Head of Content Design or a similar role
Key Assessment Areas:
- Content design skills and portfolio
- Understanding of user psychology in online social ecosystems
- Ability to articulate content recommendations and decisions
- Cultural fit and alignment with GoFundMe's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong content design portfolio showcasing your process, goals, and outcomes, including business impact
- Be ready to discuss your approach to user psychology in online social ecosystems and how it translates to tangible UX solutions
- Research GoFundMe's mission, values, and recent projects to demonstrate your enthusiasm and alignment with the company's goals
ATS Keywords: Content design, UX writing, social media platforms, user psychology, product strategy, mentoring, design systems, Figma, Lyssna, JIRA, fundraising, crowdfunding
ASSUMPTION: GoFundMe's application process may involve multiple rounds of interviews and assessments to ensure the best fit for the role and the company's culture.
🛠️ Tools & Technologies
- Figma
- Lyssna (UsabilityHub)
- JIRA
- Additional tools and technologies may be required based on the specific product initiatives and teams the Senior Content Designer works with
ASSUMPTION: The Senior Content Designer should be comfortable working with design systems and tools like Figma, Lyssna (UsabilityHub), and JIRA, as well as any additional tools required for specific product initiatives and teams.
👔 Cultural Fit Considerations
Company Values:
- Impatient to be great
- Find a way
- Earn trust every day
- Fueled by purpose
Work Style:
- Collaborative and cross-functional, working closely with various teams to align content with business goals, user needs, and the design system
- Mentoring and developing junior content designers and other team members
- Adaptable and flexible, able to prioritize workload and meet project deadlines
Self-Assessment Questions:
- How do your content design skills and experience align with GoFundMe's mission and values?
- How do you approach mentoring and developing junior team members to improve their UX writing skills and center content in their processes?
- How do you balance your workload and prioritize tasks to meet project deadlines and maintain a high standard of quality?
ASSUMPTION: Applicants should carefully consider how their skills, experiences, and work styles align with GoFundMe's core values and the specific requirements of this role.
⚠️ Potential Challenges
- Balancing the need for clear, consistent, engaging content with the constraints of the design system and user interface
- Managing multiple projects and priorities, potentially working with various teams and stakeholders
- Adapting to changes in product initiatives, team structures, or company priorities
- Ensuring accessibility and inclusivity in content design decisions, considering the diverse user base of GoFundMe's fundraising campaigns
ASSUMPTION: These challenges are inherent in a senior-level content design role within a dynamic, mission-driven organization like GoFundMe.
📈 Similar Roles Comparison
- Compared to other senior content design roles, this position offers a unique opportunity to work on high-profile product initiatives within the fundraising and social media spaces
- GoFundMe's focus on mission-driven fundraising campaigns sets it apart from other companies in the industry, offering a unique context for content design decisions
- Career progression in this role may involve mentoring and developing junior content designers, as well as potential advancement opportunities within the content design team or broader organization
ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and aspirations.
📝 Sample Projects
- Redesigning the user profile page to improve user engagement and sharing
- Optimizing the fundraising campaign creation process to reduce friction and increase completion rates
- Developing a new feature to encourage user engagement and sharing within the GoFundMe community
ASSUMPTION: These sample projects are intended to illustrate the types of content design challenges the Senior Content Designer may face, focusing on user engagement, sharing, and optimization within the GoFundMe platform.
❓ Key Questions to Ask During Interview
- Can you describe the current content design process and how my role would fit into it?
- How does GoFundMe measure the success and impact of content design initiatives?
- What opportunities are there for mentoring and developing junior content designers within the team?
- How does GoFundMe support work-life balance and employee well-being, particularly for remote workers?
- What are the most significant challenges facing the content design team currently, and how can this role help address them?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, ensuring a strong fit and alignment with their career goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong content design portfolio showcasing your process, goals, and outcomes, including business impact
- Be ready to discuss your approach to user psychology in online social ecosystems and how it translates to tangible UX solutions
- Research GoFundMe's mission, values, and recent projects to demonstrate your enthusiasm and alignment with the company's goals
- Follow up with the hiring manager or recruiter after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
