📌 Core Information
🔹 Job Title: Senior Content Designer
🔹 Company: Gen
🔹 Location: Prague, Czech Republic
🔹 Job Type: Full-Time, Hybrid (3 days in the office)
🔹 Category: Marketing & Communications
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Driving content solutions that enhance acquisition, engagement, upsell, and cross-sell across various channels
- Leading content initiatives from ideation through execution, ensuring quality and strategic alignment
- Collaborating with teams across Product, Design, Legal, and Customer Success to execute aligned strategies
- Fostering a positive, collaborative team culture with strong communication skills and a team-first mindset
ASSUMPTION: This role requires a balance of creativity and data-driven decision-making, with a focus on driving business impact through compelling content.
📋 Key Responsibilities
✅ Craft high-impact, user-centered content that aligns with marketing goals and drives performance
✅ Lead content initiatives from ideation through execution and QA, ensuring quality and strategic alignment
✅ Develop and test content variants (A/B/C), analyze key metrics (CTR, CVR), and iterate based on insights
✅ Maintain voice, tone, and brand alignment across all touchpoints to strengthen brand identity
✅ Partner with teams across Product, Design, Legal, and Customer Success to execute aligned strategies
✅ Translate research and user behavior into actionable content strategies and growth initiatives
✅ Blend UX, product knowledge, and growth tactics to deliver timely, relevant communications
✅ Leverage AI tools to streamline workflows, enhance creativity, and drive efficiency
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis to optimize content performance.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Communications, English, Journalism)
Experience: 5+ years in content design, copywriting, or related field, with a focus on conversion, UX, and storytelling
Required Skills:
- Strong grasp of lifecycle content strategies and performance metrics
- Proficient in Figma and collaborative workflows
- Strategic thinker with multitasking and campaign planning skills
- Knowledge of consumer psychology and persuasive techniques
- Confident communicator with data-driven decision-making skills
- Adaptable, feedback-driven, and thrives in fast-paced environments
- Committed to consistency in design systems, with an eye for thoughtful evolution
Preferred Skills:
- Experience with AI/automation tools, UX and inclusive design, mentoring, and working in complex or regulated industries like fintech or cybersecurity
ASSUMPTION: Candidates with a strong portfolio showcasing their content design skills and experience driving business impact through content will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Content Designer role in Prague, Czech Republic, the estimated salary range is CZK 180,000 - 250,000 per year (gross).
Benefits:
- Annual bonus scheme
- Unlimited PTO, flexible working hours, and home office
- The chance to join a major global tech company listed on the S&P 500
- Opportunity to learn and work with the best in the Digital Security industry
- Cafeteria points for meal plans, pension insurance, travel, free time activities, multisport card, and more
- Tuition reimbursement for job-related courses
- Learning & Development plan
- Sustainable home improvement bonus
- Mac/Windows laptop and mobile phone
Working Hours: Full-time, typically 40 hours per week, with flexible hours and a hybrid work arrangement (3 days in the office)
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Gen is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, operating in the Computer and Network Security industry.
Company Size: Gen has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Gen was founded in 2001, with a rich history in the digital security industry.
Company Description:
- Gen is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, including Norton, Avast, LifeLock, and more.
- The company empowers people to live their digital lives confidently today and for generations to come, with award-winning products and services in cybersecurity, online privacy, identity protection, and financial wellness.
- Gen brings these products and services to nearly 500 million users in more than 150 countries, with a focus on providing empowerment and safety for the first digital generations.
Company Specialties:
- Cybersecurity
- Online Privacy
- Identity Protection
- Financial Wellness
Company Website: GenDigital.com
ASSUMPTION: Gen's focus on digital freedom and empowerment makes it an attractive employer for candidates passionate about protecting and enhancing users' digital experiences.
📊 Role Analysis
Career Level: This role is at the senior level, offering opportunities for leadership, mentoring, and strategic decision-making.
Reporting Structure: The Senior Content Designer will report to the Manager of the Customer Success Management Design (CSMD) Team within the Marketing, Brand, and Communications organization.
Work Arrangement: This role follows a hybrid work arrangement, with 3 days in the office and 2 days working remotely.
Growth Opportunities:
- Potential to mentor junior team members and contribute to the team's growth and development
- Opportunities to work on high-impact projects and drive business results, leading to career advancement
- Access to learning and development resources to enhance skills and knowledge
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development, for the right candidate.
🌍 Location & Work Environment
Office Type: Gen's Prague office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 1737/1A Pikrtova, Prague 4, Czech Republic 140 00
Geographic Context:
- Prague is the capital and largest city of the Czech Republic, offering a vibrant cultural scene, rich history, and a high quality of life.
- The city is known for its well-preserved Old Town, Lesser Town, and New Town districts, as well as its iconic Charles Bridge and Prague Castle.
- Prague is a major economic hub in Central Europe, with a strong focus on technology, finance, and tourism industries.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with core hours between 9:00 AM and 5:00 PM CET.
ASSUMPTION: The hybrid work arrangement and central location of Gen's Prague office make it an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the CSMD team and other stakeholders
- Final interview with the Marketing Director
Key Assessment Areas:
- Portfolio and work samples showcasing content design skills and experience
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio showcasing your best content design work and any relevant case studies or success stories
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
ATS Keywords: Content Design, Copywriting, User Experience, Storytelling, Lifecycle Content Strategies, Performance Metrics, Figma, Strategic Thinking, Multitasking, Campaign Planning, Consumer Psychology, Persuasive Techniques, Data-Driven Decision Making, Adaptability, Feedback-Driven
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- Figma
- AI/automation tools (e.g., Copy.ai, Frase.io)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: Familiarity with the listed tools and technologies will be beneficial for candidates applying for this role, as they are essential for day-to-day tasks and workflows.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Gen is committed to empowering users and employees to live their digital lives confidently
- Innovation: The company fosters a culture of continuous learning and improvement
- Collaboration: Gen encourages cross-functional teamwork and open communication
Work Style:
- Data-driven: Decisions are made based on data and analytics to optimize performance
- Agile: The work environment is fast-paced and dynamic, requiring adaptability and resilience
- Collaborative: Teamwork and open communication are essential for success
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment, and are you comfortable making decisions based on data and analytics?
- Are you an effective communicator and collaborator, able to work well with diverse teams and stakeholders?
- Do you have a strong portfolio showcasing your content design skills and experience, with a focus on driving business impact?
ASSUMPTION: Candidates who align with Gen's values and work style, and can demonstrate their ability to thrive in a fast-paced, data-driven environment, will be strong fits for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creativity and data-driven decision-making to optimize content performance
- Working with diverse teams and stakeholders to execute aligned strategies
- Adapting to changes in the digital landscape and industry trends
ASSUMPTION: The fast-paced nature of the role and the need to balance creativity with data-driven decision-making may present challenges for some candidates.
📈 Similar Roles Comparison
- Compared to other content design roles, this position places a greater emphasis on strategic thinking, data-driven decision-making, and collaboration with cross-functional teams
- In the context of the digital security industry, this role requires a strong understanding of user behavior, consumer psychology, and persuasive techniques to drive engagement and conversions
- Career-wise, this role offers significant growth potential, with opportunities to advance to leadership positions or specialize in specific areas of content design
ASSUMPTION: Candidates should consider the unique aspects of this role and the digital security industry when evaluating their fit and career growth prospects.
📝 Sample Projects
- Developing and optimizing onboarding email campaigns to improve user engagement and reduce churn
- Creating persuasive in-product messaging to encourage users to upgrade to premium plans or explore new features
- Collaborating with product and design teams to define and implement content strategies for new product launches or features
ASSUMPTION: The listed projects provide a snapshot of the types of initiatives a Senior Content Designer at Gen might work on, with a focus on driving business impact through compelling content.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Success Management Design (CSMD) Team?
- How does the CSMD Team collaborate with other departments, such as Product, Design, and Customer Success?
- What are the most significant challenges facing the CSMD Team currently, and how can this role help address them?
- What opportunities exist for professional growth and development within the CSMD Team and the broader Marketing, Brand, and Communications organization?
- How does Gen support work-life balance for its employees, particularly those working in a hybrid arrangement?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview process demonstrates your interest in the role and commitment to making a strong fit with the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best content design work and any relevant case studies or success stories
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
