🔹 Job Title: Senior Content Marketer
🔹 Company: Animalz
🔹 Location: Remote (Anywhere in the world)
🔹 Job Type: Full-time
🔹 Category: Content Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: Mid-level (4-6 years)
🚀 Job Overview
🔹 Key Aspects:
- Execute and maintain content strategies for high-growth B2B technology customers
- Produce high-performing, audience-focused content that aligns with SEO best practices and business goals
- Manage freelance writers and content pipelines, ensuring timely, high-quality delivery
- Collaborate with design and customer teams to create engaging, on-brand content
- Audit, refresh, and optimize existing content to improve performance across search, conversion, and engagement metrics
- Contribute to internal initiatives, such as researching new service offerings and improving AI-assisted content workflows
🔹 Assumption: This role requires a strong understanding of B2B SaaS products, customer management skills, and the ability to adapt to evolving customer needs and feedback.
📋 Key Responsibilities
🔹 Responsibilities:
- Execute and maintain content strategies for high-growth B2B technology customers
- Produce high-performing, audience-focused content that aligns with SEO best practices and business goals
- Manage freelance writers and content pipelines, ensuring timely, high-quality delivery
- Collaborate with design and customer teams to create engaging, on-brand content
- Audit, refresh, and optimize existing content to improve performance across search, conversion, and engagement metrics
- Contribute to internal initiatives, such as researching new service offerings and improving AI-assisted content workflows
🔹 Assumption: Success in this role requires strong editorial judgment, customer empathy, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
🔹 Education: Bachelor's degree in Marketing, English, Journalism, or a related field. Relevant coursework or equivalent experience may be considered.
🔹 Experience:
- 4-6 years of experience in content marketing, preferably in a B2B SaaS or agency setting
- Proven ability to execute content strategies that support business goals, such as traffic, conversions, engagement, or retention
- Strong customer management skills, including the ability to communicate proactively, manage feedback loops, and build trust across multiple accounts
🔹 Required Skills:
- Exceptional writing and editing skills, with a strong grasp of SEO and narrative clarity
- Experience assigning work to and managing freelance writers in a fast-paced editorial environment
- Familiarity with AI tools (e.g., ChatGPT, Perplexity, Claude) and the ability to use them to enhance—not replace—human editorial quality
- Strong command of content tools and analytics platforms (e.g., Google Analytics, Ahrefs, HubSpot, Clearscope)
🔹 Preferred Skills:
- Experience with content strategy and planning
- Familiarity with B2B SaaS products and industries
- Knowledge of content management systems (CMS) and marketing automation platforms
🔹 Assumption: Candidates should have a proven track record of driving measurable results through content marketing and be comfortable working in a fast-paced, remote environment.
💰 Compensation & Benefits
🔹 Salary Range: $70,000 - $85,000 USD annually, with placement based on experience, skills, and demonstrated impact in previous content marketing roles.
🔹 Benefits:
- Health & Vision Insurance (or wellness stipend for non-US team members)
- 401(k) Retirement Plan (US only)
- Unlimited PTO Policy
- Flexible Working Schedule
- Team Lunch Stipends
🔹 Assumption: The salary range is competitive for the industry and reflects Animalz's commitment to fair compensation based on experience and impact.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Advertising Services
🔹 Company Size: 51-200 employees
🔹 Founded: 2015
🔹 Headquarters: New York, NY
🔹 Specialties: Content marketing and content marketing strategy
🔹 Company Description: Animalz is a content marketing agency that strives to create the best content on the web. Our focus is on written content that helps companies educate and inform their audiences (executives, managers, and other specialized professionals in their field) on strategies and tactics for being successful in their work.
🔹 Company Values:
- Value Over Vanity: We measure our success in customer impact, not surface-level praise. We focus on content that drives sustainable, long-term results by understanding and serving our customers’ customers.
- Two Steps Ahead: Great work anticipates needs before they arise. We’re proactive and strategic, always looking for ways to solve problems before they become blockers.
- Power Source; Not Power Trip: We lead through service, not authority. We energize our teammates and customers, convert obstacles into momentum, and focus on elevating others.
- Pursue Mastery: We believe great work comes from deliberate practice, open collaboration, and constant curiosity. We’re always learning, evolving, and testing new approaches.
- Left Brain, Right Brain, Robot Brain: Our best work blends creativity, analysis, and smart use of technology—including AI—to drive meaningful outcomes without sacrificing humanity or voice.
- In the Arena: We’re not spectators. We experiment boldly, contribute to thought leadership, and stay immersed in our customers’ industries so we can lead from experience, not theory.
📊 Role Analysis
🔹 Career Level: Mid-level (4-6 years of experience)
🔹 Reporting Structure: Reports directly to the Heads of Content, with close collaboration with editors, subject matter experts, and customer teams.
🔹 Work Arrangement: Fully remote, with at least 4 hours of overlap with US timezones (EST/PST) to collaborate effectively with the team and customers.
🔹 Growth Opportunities:
- Ownership of content execution for 3-4 customer accounts within the first 90 days
- Lead strategy refinements based on data and customer feedback
- Share expertise and improve internal processes to elevate the team's thinking and output
- Demonstrate measurable improvements in content performance for customers
🌍 Location & Work Environment
🔹 Office Type: Fully remote
🔹 Office Location(s): Anywhere in the world
🔹 Geographic Context:
- Animalz is a fully remote company, allowing team members to work from anywhere in the world with at least 4 hours of overlap with US timezones (EST/PST).
- This arrangement fosters a diverse and inclusive work environment, where team members can balance their personal and professional lives effectively.
🔹 Work Schedule: Flexible, with a focus on results and productivity rather than strict hours.
💼 Interview & Application Insights
🔹 Typical Process:
- Application review and initial screening
- Phone or video call with the hiring manager
- Take-home assignment or case study
- Final interview with the team
🔹 Key Assessment Areas:
- Writing and editing skills
- Customer management and communication
- Strategic thinking and problem-solving
- Cultural fit and alignment with Animalz's values
🔹 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of Animalz's values and how you embody them in your work.
- Prepare examples of your content marketing work, including data-driven results and customer feedback.
🛠️ Tools & Technologies
🔹 Tools & Technologies:
- Content Management Systems (CMS): WordPress, HubSpot, or similar platforms
- Marketing Automation Platforms: Marketo, Pardot, or similar tools
- SEO Tools: Ahrefs, SEMrush, or similar tools
- AI Tools: ChatGPT, Perplexity, Claude, or similar tools
- Collaboration Tools: Slack, Google Workspace, or similar tools
🔹 Assumption: Candidates should have experience with relevant content marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
🔹 Company Values:
- Animalz's values guide how team members show up for customers, teammates, and the content they create. They are looking for team members who embody these principles and want to grow within them.
🔹 Work Style:
- Animalz's work style emphasizes collaboration, open communication, and continuous learning. Team members are expected to be proactive, strategic, and comfortable navigating ambiguity.
🔹 Self-Assessment Questions:
- How do you align with Animalz's value of 'Value Over Vanity' in your approach to content marketing?
- How do you ensure your work contributes to Animalz's mission of creating valuable, long-term content for customers?
- How do you balance creativity, analysis, and technology in your content marketing approach, as reflected in Animalz's 'Left Brain, Right Brain, Robot Brain' value?
⚠️ Potential Challenges
🔹 Challenges:
- Managing multiple customer accounts and content pipelines simultaneously
- Balancing quality with high-volume output and tight deadlines
- Collaborating effectively with remote teams and stakeholders
- Staying current with industry trends, tools, and best practices in content marketing
📈 Similar Roles Comparison
🔹 Comparison Points:
- Unlike traditional content marketing roles, this position requires a strong understanding of B2B SaaS products and industries, as well as the ability to manage freelance writers and content pipelines.
- This role offers the opportunity to work with a diverse range of customers and contribute to thought leadership in the content marketing industry.
📝 Sample Projects
🔹 Sample Projects:
- Developing a content strategy for a high-growth SaaS startup, including blog posts, whitepapers, and email nurture campaigns
- Refreshing and optimizing existing content for a mid-sized B2B company, improving search rankings and engagement metrics
- Collaborating with a design team to create visually appealing content for a venture capital firm's portfolio companies
💡 Key Questions to Ask During Interview
🔹 Questions:
- How does Animalz approach content strategy and planning for its customers?
- Can you describe a time when you had to manage multiple content pipelines and tight deadlines? How did you ensure quality and efficiency?
- How does Animalz support the professional development and growth of its content marketing team members?
📝 Next Steps for Applicants
🔹 Next Steps:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for a phone or video call with the hiring manager, focusing on your content marketing experience and alignment with Animalz's values.
- Complete a take-home assignment or case study to demonstrate your writing and strategic thinking skills.
- Prepare for a final interview with the team, focusing on your cultural fit and long-term potential within the company.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
