📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Celonis
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies to address prospect and customer challenges
- Creating clear, engaging, and high-quality content across various formats and channels
- Collaborating with cross-functional teams, including design, video, and other creatives
- Managing editorial calendars, internal stakeholders, freelancers, and agencies
- Analyzing content performance metrics to inform strategy and improve performance
ASSUMPTION: This role requires a strong strategic mindset, exceptional writing skills, and the ability to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Understand the challenges of prospects, stakeholders, and customers to develop content strategies and assets
✅ Write clear, confident, conversational copy for a variety of formats and channels
✅ Collaborate daily with design, video, and other creatives to bring writing to life
✅ Collaborate with campaigns, product marketing, customer advocacy, and other stakeholders to distribute content
✅ Analyze content performance metrics to inform content strategy
✅ Manage an editorial calendar of ongoing content projects
✅ Manage internal stakeholders, freelancers, and agencies
ASSUMPTION: This role requires a high level of autonomy, strong communication skills, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 5+ years of experience writing content, likely at a B2B tech start-up, scale-up, or B2B agency
Required Skills:
- Exceptional writing skills with a diverse portfolio
- Proven ability to grasp complex concepts and convert them into clear, consumable prose
- Strong communication, project management, and relationship skills
- Experience creating and executing successful content strategies
- Strong editing and proofreading skills with exceptional attention to detail
- Comfortable with data analytics and using insights to improve performance
- Experience working with SMEs to create content for multiple audiences
- Experience managing agencies and freelancers, including briefing, editing, and reviewing
Preferred Skills:
- Spanish or French language skills
ASSUMPTION: Candidates should have a strong background in B2B content marketing, with a focus on tech or software, and be comfortable managing multiple stakeholders and projects.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Estimated based on market research and company size)
Benefits:
- Equity (restricted stock units)
- Life insurance
- Time off
- Generous leave for new parents from day one
- Subsidized gym membership
- Access to counseling
- Virtual events on well-being topics
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The estimated salary range is based on market research and the company's size. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Process Mining technology
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2011
Company Description:
- Celonis helps large enterprises make processes work for people, companies, and the planet
- Offers a process intelligence platform that uses process mining and AI to give a living digital twin of business operations
- Focuses on reducing waste, creating value, and benefiting people across the top, bottom, and green lines
Company Specialties:
- Process Mining
- Big Data
- Business Analytics
- Intelligent Business Cloud
- Digital Transformation
- Business Process Automation
- Robotic Process Automation
- Machine Learning
- Artificial Intelligence
- SaaS
Company Website: www.celonis.com
ASSUMPTION: Celonis is a well-established company in the process mining industry, with a strong focus on data-driven decision-making and continuous improvement.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Content Marketing
Work Arrangement: Remote OK, with the option to work from the Madrid office
Growth Opportunities:
- Potential to lead and mentor junior content marketing team members
- Opportunities for career progression within the content marketing team or broader organization
- Chance to work on high-impact projects and make a significant contribution to the company's success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's content marketing strategy.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK with an office in Madrid)
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million
- Known for its vibrant culture, historic architecture, and diverse food scene
- Offers a high quality of life with a relatively low cost of living compared to other major European cities
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: Madrid offers a dynamic and culturally rich environment for professionals, with a high quality of life and affordable cost of living.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth content strategy and writing assessment
- Final interview with the Head of Content Marketing and/or other team members
- Background check and offer extension
Key Assessment Areas:
- Content strategy development and execution
- Writing skills and ability to adapt to different formats and channels
- Project management and stakeholder communication skills
- Cultural fit and alignment with Celonis' values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Provide examples of your work, including content strategy documents, writing samples, and analytics reports
- Be prepared to discuss your approach to content marketing, including your understanding of the B2B tech landscape and target audience
ATS Keywords: Content Strategy, B2B Marketing, Project Management, Communication, Editing, Proofreading, Data Analytics, Stakeholder Management, Agency Management, Creative Writing, Conversion Marketing, Demand Generation, Collaboration, Attention to Detail, Storytelling, Curiosity
ASSUMPTION: Celonis' interview process is designed to assess candidates' strategic thinking, writing skills, and cultural fit, with a strong focus on content marketing experience and achievements.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Design tools (e.g., Sketch, Figma)
ASSUMPTION: This role requires proficiency in various content management, project management, analytics, and design tools, as well as a strong understanding of the content marketing technology stack.
👔 Cultural Fit Considerations
Company Values:
- Live for Customer Value: Focus on understanding and addressing customer needs and challenges
- The Best Team Wins: Foster a collaborative and inclusive work environment that values diversity and teamwork
- We Own It: Encourage accountability and ownership of projects and responsibilities
- Earth Is Our Future: Commit to sustainable business practices and minimizing environmental impact
Work Style:
- Data-driven and analytical approach to content marketing
- Collaborative and cross-functional teamwork
- Agile and adaptable to changing priorities and projects
- Strong focus on continuous learning and improvement
Self-Assessment Questions:
- How do you approach understanding and addressing the challenges of our target audience?
- Can you provide an example of a successful content strategy you've developed and executed?
- How do you stay organized and manage multiple projects and stakeholders effectively?
- How do you incorporate feedback and make revisions to your work?
- How do you prioritize and adapt to changing priorities and projects?
ASSUMPTION: Celonis values candidates who are data-driven, collaborative, and adaptable, with a strong focus on continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and projects simultaneously
- Keeping up with industry trends and best practices in content marketing
- Adapting to a fast-paced and dynamic work environment
- Working effectively with remote teams and managing freelancers and agencies
ASSUMPTION: This role presents unique challenges related to managing multiple stakeholders, keeping up with industry trends, and working effectively in a remote or hybrid environment.
📈 Similar Roles Comparison
- Compared to other senior content marketing roles, this position places a stronger emphasis on strategic thinking and project management skills
- In the B2B tech industry, this role requires a deeper understanding of complex technologies and their applications
- Career progression opportunities may vary depending on the company's size and structure
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the B2B tech industry, with a strong focus on strategic thinking, project management, and industry-specific knowledge.
📝 Sample Projects
- Developing a content strategy to address a specific customer pain point or market opportunity
- Creating a series of blog posts, whitepapers, or other long-form content to establish thought leadership in a specific area
- Managing a team of freelancers or agency partners to produce a large-scale content campaign
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and project management aspects of the role, as well as the need for strong writing and editing skills.
❓ Key Questions to Ask During Interview
- Can you describe the content marketing team's structure and how this role fits within it?
- How does Celonis approach collaboration and communication between content marketing and other teams (e.g., product marketing, customer advocacy)?
- What are the most significant challenges facing the content marketing team currently, and how can this role help address them?
- How does Celonis support the professional development and growth of its content marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions help candidates better understand the role's context, priorities, and growth opportunities, as well as the company's approach to collaboration and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Celonis' careers page
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Prepare examples of your work, including content strategy documents, writing samples, and analytics reports
- Be prepared to discuss your approach to content marketing, including your understanding of the B2B tech landscape and target audience
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
