📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Fireblocks
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content strategy that aligns with business objectives and customer needs
- Creating high-quality technical and non-technical content for various channels
- Collaborating with cross-functional teams to deliver compelling content
- Transforming Fireblocks' blog into an industry-leading resource
- Transforming customer success stories into case studies and social proof
ASSUMPTION: This role requires a balance of creative, big-picture thinking and data-driven planning with hands-on writing and editing execution.
📋 Key Responsibilities
✅ Develop a content strategy that aligns with Fireblocks' value props, differentiators, and market position, including full-funnel content
✅ Write and deliver a consistent stream of high-quality content, working with stakeholders across the organization
✅ Manage multiple projects and adhere to deadlines
✅ Transform Fireblocks' blog into an industry-leading resource with educational and thought-provoking content
✅ Collaborate with the business analyst team to turn proprietary data into industry insights and reports
✅ Turn customer success stories into case studies, articles, and social proof
✅ Build and execute content strategy for Fireblocks SPARK, the company’s annual user conference
✅ Uphold and develop Fireblocks’ brand voice across all content touchpoints
ASSUMPTION: This role may require occasional travel for industry events and conferences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 5+ years of content marketing experience, preferably in a B2B or tech environment
Required Skills:
- Excellent writing and storytelling skills
- Strong project management skills
- Entrepreneurial mindset with a high sense of urgency and dedication
- Excellent communication and collaboration skills
- Passion for learning about new technologies, including cryptocurrency and blockchain
- Proficient in producing highly technical content for enterprise infrastructure, developer tools, or similar industries
- Demonstrated track record of success in turning content into traffic, engaging audiences, and creating content that converts prospects into customers
- Strong understanding of SEO best practices and web analytics
Preferred Skills:
- Experience in the financial services, fintech, blockchain, cybersecurity, or crypto industry
- Familiarity with content management systems (CMS) and marketing automation tools
- Experience with content performance analysis and optimization
ASSUMPTION: While not required, experience in the financial services, fintech, blockchain, cybersecurity, or crypto industry would be a major plus.
💰 Compensation & Benefits
Salary Range: $120,000 - $158,000 per year (New York City-specific estimate)
Benefits:
- Target Bonus
- Equity Grant
- Generous Benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is specific to New York City and may vary for remote employees based on their location.
📌 Applicant Insights
🔍 Company Context
Industry: Fireblocks operates in the software development industry, focusing on blockchain, cryptocurrency, and digital asset management.
Company Size: Fireblocks has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Fireblocks was founded in 2018, making it a relatively young and innovative company in the blockchain and digital asset space.
Company Description:
- Fireblocks is an easy-to-use platform for creating blockchain-based products and managing day-to-day digital asset operations.
- The company provides the simplest and most secure way for companies to work with digital assets, trusted by large financial institutions, banks, and globally-recognized brands.
- Fireblocks is committed to enabling every business to easily and securely access digital assets and cryptocurrencies.
Company Specialties:
- Cybersecurity
- Blockchain
- Finance
- Crypto
- Custody
- Digital Assets
- MPC (Multi-Party Computation)
- Capital Markets
- Digital Asset Custody
- Tokenization
- Digital Asset Settlement
- Web3
- DeFi (Decentralized Finance)
- NFTs (Non-Fungible Tokens)
Company Website: fireblocks.com
ASSUMPTION: Fireblocks' focus on innovation and security makes it an attractive employer for tech-savvy and forward-thinking professionals.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in content marketing.
Reporting Structure: The Senior Content Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including product, sales, and customer service teams.
Work Arrangement: This role is remote-friendly, with the option to work from Fireblocks' offices in New York, Tel Aviv, Singapore, or Boston.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to learn and gain experience in the fast-growing blockchain and digital asset industry
ASSUMPTION: Fireblocks' rapid growth and expansion present numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Fireblocks has offices in New York, Tel Aviv, Singapore, and Boston, with a flexible remote work policy.
Office Location(s): New York, NY 10018, US; Yitzhak Sadeh St 8, Tel Aviv, Tel Aviv 6722713, IL; Tanjong Pagar, Singapore, 048619, SG; Franklin St., Boston, MA 02110, US
Geographic Context:
- New York, NY: A bustling city with a vibrant tech industry and a large blockchain and digital asset community
- Tel Aviv, Israel: Known as the "Silicon Wadi," Tel Aviv is a global tech hub with a strong focus on blockchain and cybersecurity
- Singapore: A major global financial center with a growing blockchain and digital asset ecosystem
- Boston, MA: A hub for technology, healthcare, and finance, with a thriving startup scene
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: Fireblocks' global presence and flexible work arrangements allow employees to work from various locations and time zones.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Content assessment or test project
- Interview with the hiring manager and/or team members
- Final interview with the VP of Marketing
Key Assessment Areas:
- Writing and editing skills
- Content strategy and planning
- Project management and organization
- Collaboration and communication skills
- Industry knowledge and passion for learning
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your writing samples, preferably in a portfolio or attached to your application
- Prepare for content-related questions and be ready to discuss your approach to content strategy and execution
- Research Fireblocks and the blockchain industry to demonstrate your enthusiasm and understanding
ATS Keywords: Content Marketing, Senior Content Marketing Manager, Blockchain, Cryptocurrency, Digital Assets, Technical Content, Content Strategy, Brand Voice, Lead Generation, Audience Engagement, Case Studies, Thought Leadership, Content Production
ASSUMPTION: Fireblocks uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress or HubSpot
- Marketing automation tools like Marketo or Pardot
- SEO tools like SEMrush or Ahrefs
- Project management tools like Asana or Trello
- Collaboration tools like Slack or Microsoft Teams
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Security
- Collaboration
- Customer-centric
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a data-driven approach to content marketing and decision-making?
- Are you open to learning and adapting to new technologies and trends?
ASSUMPTION: Fireblocks values candidates who are passionate about innovation, security, and customer-centricity, and who can thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced and rapidly evolving blockchain and digital asset industry
- Balancing creative, big-picture thinking with data-driven planning and execution
- Occasional travel for industry events and conferences
ASSUMPTION: These challenges can be overcome with strong project management skills, a passion for learning, and a commitment to staying up-to-date with industry trends.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a strong understanding of and passion for blockchain, cryptocurrency, and digital asset technologies
- Fireblocks' focus on security and innovation sets it apart from other companies in the blockchain and digital asset space
- This role offers the opportunity to grow and develop within a fast-growing, innovative company
ASSUMPTION: This role is unique in its focus on the blockchain and digital asset industry, presenting a challenging and rewarding opportunity for the right candidate.
📝 Sample Projects
- Developing a comprehensive content strategy for Fireblocks' annual user conference, Fireblocks SPARK
- Transforming customer success stories into engaging case studies and blog posts
- Collaborating with the business analyst team to turn proprietary data into industry insights and reports
ASSUMPTION: These projects are representative of the types of initiatives the Senior Content Marketing Manager may work on, showcasing the role's focus on strategy, collaboration, and execution.
❓ Key Questions to Ask During Interview
- How does this role fit into Fireblocks' overall marketing strategy?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does Fireblocks support the professional development and growth of its employees?
- What is the team structure and dynamic like, and how does this role contribute to it?
- How does Fireblocks approach content performance analysis and optimization?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the team, and provide valuable insights into the position and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or writing samples showcasing your content marketing skills
- Research Fireblocks and the blockchain industry to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager or HR team one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
