📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Daxko
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content marketing plans to drive brand awareness, customer engagement, and lead generation.
- Collaborating with cross-functional teams to create high-performing content across various channels.
- Leveraging SEO best practices and keyword research to create SEO improvement plans and drive organic traffic.
- Analyzing content performance and engagement metrics to optimize strategy and measure effectiveness.
ASSUMPTION: This role requires a creative thinker and storyteller with a deep understanding of SEO, audience targeting, and data-driven decision-making. Excellent communication, organizational, and project management skills are essential.
📋 Key Responsibilities
✅ Develop and execute content marketing plans that align with the organization's objectives and target audiences.
✅ Collaborate with cross-functional teams, including product, demand gen, sales, and design, to create high-performing content for various channels.
✅ Collaborate with stakeholders to ensure content delivers to campaign and SEO goals, such as leads, keyword rankings, and content engagement.
✅ Leverage SEO best practices and keyword research to create SEO improvement plans, optimize content for search engines, and drive organic traffic to designated websites.
✅ Analyze content performance and engagement metrics to identify trends, optimize strategy, and measure the effectiveness of content marketing efforts.
✅ Contribute to editorial calendar planning and ensure timely content delivery across multiple channels.
✅ Leverage best practices and tools (generative AI) to speed delivery and content performance.
✅ Collaborate with the design team to create visually appealing and on-brand assets, such as infographics, images, and videos, to support content initiatives.
✅ Stay up-to-date with industry trends, best practices, and emerging technologies to continually refine and improve the content marketing strategy and ability to execute.
ASSUMPTION: The role involves a mix of strategic planning, creative content development, and data-driven optimization. Strong collaboration skills are crucial for working with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field like Marketing, Business, Journalism, etc.
Experience: Minimum Four (4) years of relevant content marketing experience, including strategy development, content creation, and performance analysis.
Required Skills:
- Proven track record of driving brand awareness, engagement, and lead generation through content marketing initiatives.
- Deep knowledge of SEO best practices and their application in content marketing.
- Ability to craft engaging and persuasive email content for prospecting and nurture campaigns, optimizing for conversion and adherence to best practices in email communication.
- Exceptional verbal and written English communication skills, with a strong understanding of grammar, style, and tone.
- Ability to analyze content and email campaign performance, using data to optimize strategy, and measure the effectiveness of efforts.
- Ability to generate audience segmentation and targeting to create tailored content for different customer personas using data to drive success.
- Strong analytical and data-driven decision-making skills, with the ability to use insights to optimize content strategy and performance.
- Excellent project management skills, with a proven ability to meet deadlines and manage multiple tasks simultaneously.
- Strong collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Expert in content generation tools such as generative AI, SEO, design, content management systems, and social management platforms.
Preferred Skills:
- Experience with marketing automation tools and CRM platforms.
- Familiarity with A/B testing and optimization techniques.
- Knowledge of HTML and CSS for content optimization.
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM platforms, as well as familiarity with A/B testing and optimization techniques, would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a senior content marketing role in Noida)
Benefits:
- Hybrid work model
- Leave entitlements
- Recently introduced hospitalization/caregiving leaves
- Paid parental leaves (Maternity, Paternity, & Adoption)
- Group Health Insurance
- Accidental Insurance
- Tax-saving reimbursements
- Provident Fund (PF)
- Casual work environments
- Company Events and Celebrations
- Performance achievement awards
- Referral bonus
- Learning & Development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a senior content marketing role in Noida. The benefits listed are based on the information provided in the job description and may be subject to change or confirmation by the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees (Mid-sized company)
Founded: 1998
Company Description:
- Daxko powers health & wellness throughout the world, serving over 19,000 fitness and wellness centers worldwide.
- The company's mission is to empower fitness entrepreneurs, business leaders, and community champions by delivering seamless member experiences.
- Daxko's purpose is to power wellness worldwide, enabling health and wellness providers to enhance member journeys, achieve fitness goals, and foster healthier communities.
Company Specialties:
- Software development for nonprofits
- YMCA and health and wellness organizations
- Software-as-a-service (SaaS)
- Fitness software
Company Website: http://www.daxko.com
ASSUMPTION: Daxko is a mid-sized company with a strong focus on empowering health and wellness providers. Their mission and purpose highlight their commitment to enhancing member experiences and fostering healthier communities.
📊 Role Analysis
Career Level: Senior-level role with strategic and tactical responsibilities
Reporting Structure: This role may report directly to the VP of Marketing or a similar position, depending on the company's organizational structure.
Work Arrangement: Hybrid work arrangement, with a mix of remote and on-site work
Growth Opportunities:
- Potential progression to a leadership or management role within the marketing department.
- Opportunities to expand skills and knowledge in content marketing, SEO, and data analysis.
- Possibility to work on diverse projects and campaigns, driving brand awareness and engagement across various channels.
ASSUMPTION: As a senior-level role, this position offers opportunities for career growth and skill development within the marketing department. The hybrid work arrangement provides flexibility and a balance between remote and on-site work.
🌍 Location & Work Environment
Office Type: Casual work environment with a focus on employee comfort and productivity
Office Location(s): Noida, Uttar Pradesh, India
Geographic Context:
- Noida is a major commercial hub and part of the National Capital Region (NCR) of India.
- The city offers a mix of urban and suburban living, with easy access to major transportation networks.
- Noida has a tropical wet and dry climate, with hot summers and mild winters.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The casual work environment in Noida promotes employee comfort and productivity. The location offers easy access to major transportation networks and a mix of urban and suburban living. The work schedule provides flexibility for remote work as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with marketing and other relevant departments
- Final interview with the hiring manager or a panel
Key Assessment Areas:
- Content creation and strategy skills
- SEO knowledge and application
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant content marketing experience and skills.
- Showcase your understanding of SEO best practices and data-driven decision-making in your application materials.
- Prepare examples of successful content marketing campaigns you've led or contributed to in the past.
ATS Keywords: Content Marketing, SEO, Data-driven, Email Marketing, Project Management, Collaboration, Content Creation, Audience Targeting, Performance Analysis, Analytical Skills, Storytelling, Content Strategy, Generative AI, Communication Skills, Design Collaboration, Editorial Planning
ASSUMPTION: The application process may involve multiple interviews with marketing and other relevant departments. Key assessment areas focus on content creation, SEO knowledge, data analysis, communication, and collaboration skills. Tailoring your application materials to highlight relevant experience and skills is crucial for success.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Social media management platforms
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, HubSpot, Marketo)
- Generative AI tools (e.g., Copy.ai, Frase, Jasper)
- Design tools (e.g., Canva, Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with various content management systems, social media management platforms, SEO tools, email marketing platforms, generative AI tools, and design tools is beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Daxko values empowering fitness entrepreneurs, business leaders, and community champions to deliver seamless member experiences.
- Innovation: The company fosters a culture of continuous improvement and innovation in its products and services.
- Collaboration: Daxko emphasizes teamwork and collaboration across departments and with clients to achieve common goals.
Work Style:
- Data-driven: Daxko relies on data and analytics to inform decision-making and optimize performance.
- Creative: The company values innovative and creative approaches to problem-solving and content development.
- Agile: Daxko operates with a flexible and adaptable mindset, responding to changes in the market and customer needs.
Self-Assessment Questions:
- How have you empowered fitness entrepreneurs or community champions through content marketing initiatives in the past?
- Can you describe a time when you used data to optimize content strategy and improve performance?
- How do you approach collaboration with cross-functional teams, and can you provide an example of a successful collaboration?
ASSUMPTION: Daxko's values emphasize empowerment, innovation, and collaboration. The company's work style is data-driven, creative, and agile. Self-assessment questions help applicants evaluate their fit with Daxko's culture and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management.
- Keeping up with industry trends and best practices in content marketing and SEO may necessitate continuous learning and adaptation.
- Collaborating effectively with cross-functional teams may require strong communication and interpersonal skills.
- Working in a hybrid environment may present unique challenges in maintaining productivity and work-life balance.
ASSUMPTION: The role may present challenges in managing multiple projects, staying current with industry trends, collaborating with cross-functional teams, and working in a hybrid environment. Strong organizational, communication, and time management skills are essential for success.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position places a greater emphasis on SEO and data-driven decision-making.
- In the software development industry, content marketing roles often require a strong understanding of the target audience and their needs, as well as the ability to create engaging and persuasive content.
- Career progression in content marketing may involve moving into leadership or management roles, focusing on strategy and team development.
ASSUMPTION: This role emphasizes SEO and data-driven decision-making more than other content marketing positions. In the software development industry, understanding the target audience and creating engaging content is crucial. Career progression may involve moving into leadership or management roles.
📝 Sample Projects
- Developing and executing a content marketing plan to drive brand awareness and lead generation for a new product launch.
- Collaborating with the design team to create visually appealing and on-brand assets for a content campaign focused on user-generated content.
- Analyzing content performance and engagement metrics to optimize strategy and improve the effectiveness of a blog and social media content.
ASSUMPTION: Sample projects may involve developing and executing content marketing plans, collaborating with the design team, and analyzing content performance to optimize strategy.
❓ Key Questions to Ask During Interview
- Can you describe the company's content marketing strategy and how this role fits into it?
- How does the marketing department collaborate with other departments, such as product and sales, to ensure content aligns with company objectives?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Daxko support the professional development and growth of its content marketing team members?
- What are the most significant challenges facing the content marketing team currently, and how can this role help address them?
ASSUMPTION: Key questions to ask during the interview focus on the company's content marketing strategy, cross-departmental collaboration, role priorities, professional development, and current challenges facing the content marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant content marketing experience and skills, including SEO knowledge and data-driven decision-making.
- Prepare examples of successful content marketing campaigns you've led or contributed to in the past.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
