S

Senior Content Marketing Manager

Singapore Post
Full-time
On-site
California, United States
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Content Marketing Manager

πŸ”Ή Company: Singapore Post

πŸ”Ή Location: California, United States (Remote OK for specific states)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 13, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK (specific states only)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing content strategies that scale with the company's growth and align with global targets, product releases, and ideal customer profile.
  • Creating high-quality, compelling copy across various formats, including campaign assets, blogs, emails, annual reports, and long-form content.
  • Overseeing content editing to ensure seamless flow, clarity, engagement, and value to the audience.
  • Collaborating with cross-functional teams to create cohesive and compelling content pieces.
  • Managing relationships with external contractors and agencies, including managing budgets, delivery deadlines, and proofing completed work.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. It also involves working closely with various teams, so excellent collaboration skills are essential.

πŸ“‹ Key Responsibilities

βœ… Implement comprehensive content strategies that scale with the company's growth and are aligned with global targets, product releases, and ideal customer profile.

βœ… Produce high-quality, compelling copy across various formats, including campaign assets, blogs, emails, annual reports, and long-form content.

βœ… Oversee that our content, including any produced by our agencies and contractors, has a seamless flow and is structured to be clear and engaging. Ensure the content is valuable and helpful to our audience, providing them with actionable insights and information.

βœ… Work closely with campaigns, design, and product marketing teams, and our field-facing teams to create cohesive and compelling content pieces.

βœ… Conduct thorough research to become a product and persona expert. Interview customers to gather insights and real-world experiences, ensuring content is deeply informed and resonates with our audience.

βœ… Manage the weekly production schedule with contractors and hand-off to the web team.

βœ… Manage relationships with external contractors and agencies, including managing budgets, delivery deadlines, and proofing completed work to an acceptable standard.

ASSUMPTION: This role involves a mix of strategic planning, creative writing, and project management. It requires the ability to balance multiple projects and deadlines while maintaining a high level of quality.

🎯 Required Qualifications

Education: Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.

Experience: 7+ years of experience in content strategy, writing, and editing, with a preference for experience at B2B SaaS companies, particularly in field services management.

Required Skills:

  • Exceptional content strategy skills, with the ability to write/edit with a keen eye for detail and a strong understanding of content flow.
  • Proficient in SEO best practices and content management systems (CMS).
  • Excellent communication and collaboration skills and the ability to manage multiple projects simultaneously.
  • Ability to think creatively and strategically.

Preferred Skills:

  • Demonstrate a clear perspective on how AI can enhance content strategy, along with an iterative mindset for testing and integrating new tools.

ASSUMPTION: This role requires a strong foundation in content creation and strategy, as well as a solid understanding of SEO best practices. Experience in B2B SaaS is highly preferred.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and location)

Benefits:

  • Responsible Time Off
  • Comprehensive medical, dental, vision package with 100% employer-paid options
  • 401k/Retirement Plan with 6% employer match
  • Generous Parental Leave Program
  • Home Office Allowance
  • Paid Volunteer Leave Days
  • Public Holiday Exchange Scheme
  • Up to 4 weeks a year of flexible 'Work from Anywhere' time!
  • Talent Referral Program – get rewarded for referring a friend to join our team!
  • Flexible work environment
  • Diverse training and internal networking opportunities across all of our product lines
  • Opportunities for career progression and development
  • For in-office roles in Broomfield, CO, we offer a dog-friendly environment, happy hours, and office games, and free parking

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the United States. Benefits are comprehensive and competitive, with a focus on work-life balance and employee well-being.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Singapore Post is a leading postal and eCommerce logistics provider in Asia Pacific, with a portfolio spanning national and international postal services, warehousing and fulfillment, international freight forwarding, and last-mile delivery. They serve customers in more than 220 global destinations and have over 4,900 employees worldwide.

Company Size: Singapore Post has 5,001-10,000 employees, making it a large organization with extensive resources and opportunities for career growth.

Founded: Singapore Post was founded in 1858 and has since evolved and innovated to bring about best-in-class integrated logistics solutions and services.

Company Description:

  • Singapore Post is a leading postal and eCommerce logistics provider in Asia Pacific.
  • They offer a wide range of services, including national and international postal services, warehousing and fulfillment, international freight forwarding, and last-mile delivery.
  • With over 4,900 employees and offices in 13 markets worldwide, Singapore Post serves customers in more than 220 global destinations.

Company Specialties:

  • Freight
  • Domestic & International Mail
  • Warehousing & Logistics
  • E-commerce
  • Fulfillment
  • Supply chain
  • Last-mile delivery
  • Returns management

Company Website: http://www.singpost.com

ASSUMPTION: Singapore Post is a well-established company with a diverse range of services and a strong global presence. This role offers the opportunity to work in a dynamic and international environment.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking in content marketing.

Reporting Structure: The Senior Content Marketing Manager reports directly to the Marketing team and works closely with various cross-functional teams, including campaigns, design, product marketing, and field-facing teams.

Work Arrangement: This role is remote-friendly, with the option to work from home or in the office. Employees also have the opportunity to work from anywhere for up to 4 weeks a year.

Growth Opportunities:

  • As a senior role, this position offers opportunities for career progression and development within the Marketing team or other departments.
  • The company's diverse range of services and global presence also provides opportunities for international assignments or roles in different business units.

ASSUMPTION: This role offers excellent growth opportunities, both within the Marketing team and across the broader organization. The company's global presence also provides opportunities for international assignments or roles in different business units.

🌍 Location & Work Environment

Office Type: Singapore Post has a physical office in California, United States, but this role is remote-friendly, with the option to work from home or in the office.

Office Location(s): 10 Eunos Road 8, Singapore 408600, SG

Geographic Context:

  • The company's headquarters are in Singapore, with offices in 13 markets worldwide, including the United States.
  • The role is remote-friendly, with the option to work from home or in the office, offering flexibility and work-life balance.
  • The company offers a dog-friendly environment, happy hours, and office games for in-office roles in Broomfield, CO.

Work Schedule: Full-time, 40 hours per week, with the option for flexible 'Work from Anywhere' time.

ASSUMPTION: This role offers a flexible work environment, with the option to work from home or in the office. The company's global presence also provides opportunities for international assignments or roles in different business units.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • Technical assessment or case study
  • Final interview with the hiring manager and/or team members

Key Assessment Areas:

  • Content creation and strategy skills
  • SEO knowledge and best practices
  • Collaboration and communication skills
  • Problem-solving and strategic thinking
  • Alignment with company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your content marketing experience, strategic thinking, and SEO skills.
  • Prepare examples of your content creation and editing work, demonstrating your ability to create engaging and valuable content for various formats and audiences.
  • Research the company and the role to demonstrate your understanding of the business and the challenges faced by the industry.

ATS Keywords: Content Strategy, Content Creation, Content Editing, SEO, Collaboration, Marketing, B2B SaaS, Field Services Management

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your resume and cover letter to highlight your relevant skills and experience. The interview process will focus on assessing your content creation and strategy skills, SEO knowledge, and alignment with the company's values and culture.

πŸ› οΈ Tools & Technologies

  • Content Management Systems (CMS)
  • SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: This role requires proficiency in content management systems, SEO tools, and project management tools. Familiarity with collaboration tools, such as Microsoft Office Suite or Google Workspace, is also essential for effective communication and collaboration with cross-functional teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • We Are One Team
  • We Are Customer Centric
  • We Are Growth Minded
  • We Are Accountable
  • We Celebrate Success

Work Style:

  • Collaborative and cross-functional
  • Data-driven and results-oriented
  • Innovative and adaptable
  • Customer-focused and empathetic

Self-Assessment Questions:

  • Do you thrive in a collaborative and cross-functional work environment?
  • Are you comfortable working with data and using it to inform your content strategy and creation?
  • Do you have a growth mindset and embrace continuous learning and improvement?
  • Are you customer-focused and able to create engaging and valuable content for diverse audiences?

ASSUMPTION: Singapore Post values a collaborative and customer-centric work environment, with a focus on growth and accountability. Successful candidates will be able to demonstrate alignment with these values and a strong customer focus.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Balancing strategic planning and creative writing
  • Working with external contractors and agencies to manage budgets, delivery deadlines, and proofing completed work
  • Keeping up with industry trends and best practices in content marketing and SEO
  • Adapting to a dynamic and evolving work environment

ASSUMPTION: This role presents challenges in managing multiple projects and deadlines, balancing strategic planning and creative writing, and working with external contractors and agencies. Successful candidates will be able to demonstrate strong project management skills, adaptability, and a customer-focused mindset.

πŸ“ˆ Similar Roles Comparison

  • Compared to other senior content marketing roles, this position offers a competitive salary range and comprehensive benefits package, with a focus on work-life balance and employee well-being.
  • Singapore Post's global presence and diverse range of services provide unique opportunities for career growth and development.
  • This role is remote-friendly, with the option to work from home or in the office, offering flexibility and work-life balance.

ASSUMPTION: This role offers competitive compensation and benefits, with a focus on work-life balance and employee well-being. The company's global presence and diverse range of services also provide unique opportunities for career growth and development.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive content strategy for a new product launch, including campaign assets, blog posts, emails, and long-form content
  • Conducting customer interviews to gather insights and real-world experiences, ensuring content is deeply informed and resonates with the audience
  • Managing the weekly production schedule with contractors and hand-off to the web team, ensuring SEO web page updates are prioritized and completed according to SEO briefs

ASSUMPTION: These sample projects demonstrate the strategic, creative, and project management aspects of the role, requiring a strong understanding of content marketing best practices, SEO, and customer insights.

❓ Key Questions to Ask During Interview

  • Can you describe the current content marketing strategy and how this role will contribute to its evolution?
  • How does the company support the integration of AI into content strategy and creation?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company measure the success of its content marketing efforts, and what metrics will I be responsible for tracking and improving?
  • What opportunities are there for professional development and growth within the Marketing team or across the broader organization?

ASSUMPTION: These key questions will help you understand the company's content marketing strategy, priorities, and opportunities for professional development and growth. They will also demonstrate your interest in the role and the company's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your content marketing experience, strategic thinking, and SEO skills.
  • Prepare examples of your content creation and editing work, demonstrating your ability to create engaging and valuable content for various formats and audiences.
  • Research the company and the role to demonstrate your understanding of the business and the challenges faced by the industry.
  • Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.