Senior Content Marketing Manager

📌 Core Information

🔹 Job Title: Senior Content Marketing Manager

🔹 Company: Pinpoint

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Creating compelling, customer-driven content for marketing campaigns
• Driving demo bookings, product adoption, and brand awareness through content
• Producing a wide range of content formats, including blog posts, case studies, and emails
• Conducting customer interviews to uncover insights for high-impact content
• Working remotely with occasional in-person meetings, events, and training

ASSUMPTION: This role requires a high output of content, with a focus on quality and efficiency. The ideal candidate will be comfortable working independently and managing multiple projects.

📋 Key Responsibilities

✅ Interview customers to uncover compelling use cases, success stories, and advice, then turn those insights into high-impact, product-led content

✅ Produce a wide range of content formats, including blog posts, case studies, website copy, emails, event scripts, and podcast interviews

✅ Write and maintain the bi-weekly newsletter and monthly product release announcements, improving them over time

✅ Repurpose content into multiple formats for social media, internal enablement, SEO pages, etc.

✅ Keep the LinkedIn feed full of relevant, timely, high-quality content

✅ Maintain a content calendar, coordinate with the team, and hit campaign deadlines

✅ Obsess over the audience, use data and analytics to improve content performance, and continuously refine content strategy

ASSUMPTION: This role requires strong writing skills, a keen eye for detail, and the ability to work collaboratively with various teams to create and promote engaging content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field

Experience: 2-3 years of professional writing experience with hands-on content creation for a B2B software company

Required Skills:

• Proven experience creating product-led content for B2B software companies
• Strong interviewing skills, with the ability to conduct customer interviews and extract valuable insights
• Proactive, curious, and organized approach to work
• Conversational, engaging writing style with no fluff or jargon
• Familiarity with digital marketing or demand generation principles

Preferred Skills:

• Experience working in a startup or fast-paced, high-output team
• Experience using AI tools to improve content workflows without sacrificing quality
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in B2B content marketing and a strong portfolio showcasing their ability to create engaging, product-led content will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per year (Estimated based on industry standards for a Senior Content Marketing Manager in the UK with 2-5 years of experience)

Benefits:

• Gold-plated healthcare
• Unlimited holidays
• Mental health support
• Retirement matching
• Remote-first culture
• Meaningful equity
• Generous parental leave
• Learning budget
• Top-of-the-line equipment
• A team that’s got your back

Working Hours: Full-time (40 hours per week), with flexible scheduling and occasional in-person meetings, events, and training

ASSUMPTION: The salary range provided is an estimate based on industry standards and Pinpoint's company size. The final offer may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Recruitment Software and Applicant Tracking Systems

Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and enterprise-level resources)

Founded: 2017, with a strong focus on growth and innovation in the recruitment technology space

Company Description:

• Pinpoint is an applicant tracking system (ATS) that simplifies complex hiring for organizations managing multiple streams of recruitment
• The company offers flexibility, control, and ease of use at every step, from planning to attracting, selecting, and onboarding candidates
• Pinpoint empowers talent teams to take on more strategic roles in the business by getting all streams of hiring under control

Company Specialties:

• Applicant tracking system
• Recruitment Software
• Recruitment CRM
• Talent Acquisition Software
• Recruitment Marketing
• HR Software

Company Website: Pinpoint

ASSUMPTION: Pinpoint's focus on growth and innovation in the recruitment technology space creates an exciting and dynamic work environment for employees.

📊 Role Analysis

Career Level: Mid-level to Senior, with opportunities for growth and advancement within the Marketing department

Reporting Structure: Reports directly to the VP of Marketing, with close collaboration with the Demand Generation and Product teams

Work Arrangement: Remote solely, with occasional in-person meetings, events, and training

Growth Opportunities:

• Expanding the content marketing team as the company grows
• Taking on more strategic roles within the Marketing department
• Gaining experience in demand generation, product marketing, or other related fields

ASSUMPTION: The Senior Content Marketing Manager role offers ample opportunities for growth and development within Pinpoint's fast-growing Marketing department.

🌍 Location & Work Environment

Office Type: Remote-first, with occasional in-person meetings, events, and training

Office Location(s): United Kingdom (with flexibility to work from anywhere in the country)

Geographic Context:

• The United Kingdom has a vibrant tech industry, with a strong focus on innovation and growth
• The remote work arrangement allows for a better work-life balance and the ability to work from anywhere in the country
• The United Kingdom offers a diverse range of cultural experiences and opportunities for personal growth

Work Schedule: Full-time (40 hours per week), with flexible scheduling and occasional in-person meetings, events, and training

ASSUMPTION: The remote work arrangement and flexible scheduling offered by Pinpoint create an ideal work-life balance for employees, allowing them to work from anywhere in the United Kingdom.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager (Kristin)
• Take-home content marketing challenge
• Final interview with the VP of Marketing and other key stakeholders

Key Assessment Areas:

• Writing and content creation skills
• Customer interviewing and research skills
• Proactivity, organization, and time management
• Cultural fit and alignment with Pinpoint's values

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and skills
• Include a portfolio or samples of your work, showcasing your ability to create engaging, product-led content
• Prepare for the take-home content marketing challenge by researching Pinpoint's target audience and product offerings
• Be ready to discuss your approach to content marketing, customer interviews, and data-driven decision-making

ATS Keywords: Content Marketing, B2B Software, Product-Led Content, Customer Interviews, Marketing Campaigns, Demo Bookings, Brand Awareness, Writing, Storytelling, Customer-Driven Content

ASSUMPTION: Pinpoint's hiring process is designed to assess the candidate's content marketing skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Project Management Tools (e.g., Asana, Trello)
• AI-powered content optimization tools (e.g., Frase, Copy.ai)

ASSUMPTION: The Senior Content Marketing Manager will be expected to have experience with various content management, CRM, project management, and AI-powered content optimization tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Proactive and curious
• Collaborative and inclusive
• Continuously learning and improving
• Results-driven

Work Style:

• Remote-first, with occasional in-person meetings, events, and training
• Flexible and adaptable, with a focus on results and outcomes
• Data-driven and analytical, with a strong emphasis on continuous improvement
• Collaborative and team-oriented, with a focus on open communication and feedback

Self-Assessment Questions:

• Do you embody Pinpoint's values in your daily work and interactions with others?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a fast-paced, high-output environment, with a focus on producing high-quality content efficiently?

ASSUMPTION: Pinpoint's values and work style create a dynamic and collaborative environment, where employees are encouraged to be proactive, curious, and results-driven in their roles.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, high-output environment
• Balancing the need for speed and efficiency with the importance of quality and accuracy in content creation
• Adapting to a remote work environment, with occasional in-person meetings, events, and training
• Keeping up with industry trends and best practices in content marketing and B2B software

ASSUMPTION: The Senior Content Marketing Manager role presents unique challenges and opportunities for growth and development within Pinpoint's fast-growing Marketing department.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on product-led content and customer-driven storytelling
• Pinpoint's remote-first culture and focus on growth and innovation create a dynamic and exciting work environment
• This role offers ample opportunities for growth and development within Pinpoint's Marketing department

ASSUMPTION: The Senior Content Marketing Manager role at Pinpoint is unique in its focus on product-led content and customer-driven storytelling, with ample opportunities for growth and development within the company's Marketing department.

📝 Sample Projects

• Creating a comprehensive content marketing strategy for Pinpoint's target audience
• Developing a series of customer success stories and case studies, highlighting Pinpoint's product features and benefits
• Producing a monthly product release announcement, showcasing new features and updates to Pinpoint's ATS platform

ASSUMPTION: The Senior Content Marketing Manager will be expected to take on a wide range of projects, from strategic planning and content creation to promotion and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the ideal candidate for this role and how my background and skills align with that profile?
• What are the biggest challenges facing the Marketing department, and how can this role help address them?
• How does Pinpoint support the growth and development of its employees, particularly within the Marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Pinpoint measure the success of its content marketing efforts, and what metrics are most important for this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to Pinpoint's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and skills
• Prepare a portfolio or samples of your work, showcasing your ability to create engaging, product-led content
• Prepare for the take-home content marketing challenge by researching Pinpoint's target audience and product offerings
• Follow up with Kristin, the Hiring Manager, one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.