📌 Core Information
🔹 Job Title: Senior Content Marketing Manager (m/w/d)
🔹 Company: Flip App
🔹 Location: Stuttgart, Baden-Württemberg, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Stuttgart, Berlin, or 100% Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing content marketing strategy for Flip in Germany
- Creating engaging content tailored to the German audience
- Collaborating with global marketing teams and other departments
- Ensuring content meets customer needs and drives engagement
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the German market.
📋 Key Responsibilities
✅ Develop and implement content marketing strategy for Flip in Germany
✅ Create engaging content tailored to the German audience, including blog articles, landing pages, case studies, sales materials, product texts, and more
✅ Conduct interviews with customers and colleagues to gather insights and tell authentic stories
✅ Localize global content to ensure it's linguistically and culturally perfect for the target audience
✅ Collaborate with sales, product, and customer success teams to create content that meets genuine customer needs
✅ Optimize content for German SEO while maintaining Flip's clear tone of voice
✅ Coordinate external texters, translators, or agencies as needed
✅ Test KI tools and new technologies to enhance content production efficiency and innovation
ASSUMPTION: This role involves a mix of strategic planning, creative writing, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (5-10 years) in B2B content marketing, with a focus on the German market
Required Skills:
- Native-level German and professional English proficiency
- Strong storytelling and creative writing abilities
- Excellent understanding of German SEO
- Proven project management skills
- Ability to translate business goals into effective content strategies
Preferred Skills:
- Experience with B2B SaaS, HR-Tech, or internal communications
- Familiarity with KI tools and new technologies
ASSUMPTION: Candidates should have a strong portfolio showcasing their content creation skills and a proven track record in B2B content marketing.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior content marketing role in Germany)
Benefits:
- Home Office Friendly: Decide daily where you want to work
- Modern city offices in Stuttgart and Berlin or 100% remote work
- Work-Life Balance: E-Gym Wellpass membership and job bike leasing
- Regular team events and culture days
- Opportunity to work abroad in Europe
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specializing in employee apps for frontline workers
Company Size: 51-200 employees (Small to Medium-sized Enterprise)
Founded: 2018
Company Description:
- Flip is the frontline employee app that brilliant businesses use to reach and rally their people
- Connects every employee with relevant news and knowledge, simplifying everyday tasks
- Top brands like Bosch, EDEKA, and MAHLE use Flip to engage their workforce
Company Specialties:
- Social Intranet
- Employee Experience
- Human Resources
- Internal Communications
- Employee App
- Blue Collar Workers
- HR Tech
Company Website: getflip.com
ASSUMPTION: Flip is a growing tech company focused on improving communication and engagement among frontline employees.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: Reports directly to the Head of Marketing or a similar role
Work Arrangement: Hybrid (Stuttgart, Berlin, or 100% Remote)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to work on international projects and collaborate with global teams
- Chance to shape the company's content marketing strategy and make a significant impact
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern city offices in Stuttgart and Berlin, with a hybrid work arrangement
Office Location(s): Rotebühlstraße 50, Stuttgart, Baden-Württemberg 70178, DE
Geographic Context:
- Stuttgart is the capital of the state of Baden-Württemberg, located in southwestern Germany
- Known for its vibrant tech industry and high quality of life
- Easy access to public transportation and cultural attractions
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the hiring manager or a member of the marketing team
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Content creation and storytelling skills
- Understanding of the German market and SEO
- Project management and organizational skills
- Alignment with Flip's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Include relevant portfolio pieces or examples of your work
- Prepare for behavioral and situational interview questions focused on content marketing scenarios
- Research Flip's company values and be ready to discuss how your skills and experience align with them
ATS Keywords: Content Marketing, Storytelling, SEO, B2B Marketing, Project Management, German Market Knowledge, Creative Writing, Collaboration, Use Case Development, Customer Insights, Technology Adoption, Freelancer Management, English Proficiency, Communication Skills, Flexibility
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal processes and the candidate's preferences.
👔 Cultural Fit Considerations
Company Values:
- Empower every employee
- Bring everyone together
- Make everyday tasks a breeze
Work Style:
- Collaborative and team-oriented
- Flexible and adaptable
- Creative and strategic
Self-Assessment Questions:
- How do you align with Flip's mission to empower every employee?
- Describe a time when you had to adapt to a new tool or technology in your content marketing work
- How do you ensure that your content meets the needs of your target audience, even when working remotely?
ASSUMPTION: Flip values candidates who are passionate about their mission, adaptable, and committed to creating engaging content that resonates with their target audience.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, growing tech environment
- Balancing remote work and in-office collaboration effectively
- Keeping up with industry trends and best practices in content marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on content marketing for the German market
- Requires a deep understanding of the German language and SEO best practices
- Offers opportunities for growth and development within the company's marketing department
ASSUMPTION: This role is well-suited for content marketing professionals with a strong focus on the German market and a passion for creating engaging, strategic content.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for Flip's German expansion
- Creating a series of blog posts and case studies highlighting Flip's success stories with German clients
- Localizing global content and ensuring it resonates with the German audience
ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative aspects of the role.
❓ Key Questions to Ask During Interview
- How does Flip support the professional development of its content marketing team members?
- What are the biggest challenges facing the content marketing department in the next 6-12 months, and how can this role help address them?
- How does Flip measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration with other departments, such as sales or product development?
- How does Flip foster a culture of innovation and continuous improvement within its content marketing team?
ASSUMPTION: Asking these questions will help you better understand the role's priorities, challenges, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Prepare a portfolio or examples of your work that demonstrate your content creation and storytelling abilities
- Research Flip's company values and be ready to discuss how your skills and experience align with them
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
