Senior Content Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Content Marketing Specialist

🔹 Company: ASUS Computer International

🔹 Location: Fremont, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading commercial marketing digital content initiatives
• Creating engaging written content for various platforms
• Managing social media presence and planning email marketing campaigns
• Collaborating with cross-functional teams to ensure consistent messaging

ASSUMPTION: This role requires a unique blend of strong writing skills, email marketing expertise, and a deep understanding of social media trends. The ideal candidate will have a proven track record in content creation, social media management, and email marketing.

📋 Key Responsibilities

✅ Develop high-quality, engaging, and SEO-optimized content for blogs, whitepapers, case studies, newsletters, website copy, etc.

✅ Craft messaging that aligns with the brand’s tone, positioning, and business goals

✅ Collaborate with product, sales, and design teams to ensure consistent messaging

✅ Edit and proofread all written materials for clarity, grammar, and style

✅ Monitor content performance and adjust strategies based on analytics

✅ Plan, write, and manage email marketing campaigns (newsletters, lifecycle emails, promotional campaigns)

✅ Use A/B testing and segmentation to improve open rates, CTRs, and conversions

✅ Work with design and dev teams to build and optimize responsive email templates

✅ Monitor campaign metrics and performance

✅ Ensure compliance with email regulations (CAN-SPAM, GDPR)

✅ Create and implement social media strategies aligned with marketing goals

✅ Manage content calendar and publish across platforms (LinkedIn)

✅ Monitor audience engagement and community management

✅ Track and analyze performance, report on key metrics, and make data-driven improvements

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management and organizational skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Experience: 3+ years of experience in content writing and social media management

Required Skills:

• Excellent written and verbal communication skills in English
• Working knowledge of SEO, Google Analytics, and email metrics
• Strong project management and organizational skills

Preferred Skills:

• Enthusiastic, eager to learn, and proactive in taking on new challenges

ASSUMPTION: Candidates with a background in content creation, social media management, and email marketing are strongly encouraged to apply. Familiarity with the tech industry and ASUS products would be a plus.

💰 Compensation & Benefits

Salary Range: $80,000 - $130,000 annually (estimated for Fremont, California)

Benefits:

• Bonuses
• Medical, dental, and vision insurance
• Life and AD&D insurance
• Paid Time Off
• Employee Assistance Program (EAP)
• 401(k)

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and events

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The final offer will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Tech sector)

Company Size: Small (2-10 employees) - A close-knit team with a focus on collaboration and agility

Founded: 1989 - ASUS is a multinational computer hardware and electronics company headquartered in Taiwan

Company Description:

• ASUS is a leading company in the tech industry, known for its innovative and high-quality products
• The company offers a wide range of products, including laptops, desktops, motherboards, graphics cards, displays, and more
• ASUS is committed to providing exceptional customer service and support

Company Specialties:

• Computer hardware and electronics manufacturing
• Product design and innovation
• Marketing and branding

Company Website: ASUS Official Website

ASSUMPTION: ASUS is a well-established company with a strong brand presence in the tech industry. Working at ASUS offers opportunities to collaborate with a diverse team and contribute to cutting-edge products and campaigns.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers opportunities for growth and leadership within the marketing department

Reporting Structure: The Senior Content Marketing Specialist will report directly to the Marketing Manager

Work Arrangement: On-site, with occasional travel to meetings, events, and conventions

Growth Opportunities:

• Potential career progression to a Marketing Manager or similar leadership role
• Chance to expand skills and expertise in content marketing, email marketing, and social media management
• Opportunities to work on diverse projects and campaigns across various product lines

ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Corporate office setting with a casual and collaborative work environment

Office Location(s): 800 Corporate Way, Fremont, California 94539

Geographic Context:

• Fremont is a city in the San Francisco Bay Area, located in Alameda County, California
• The city offers a mix of urban and suburban living, with easy access to nearby cities such as San Jose and Oakland
• Fremont is home to several tech companies and provides ample opportunities for career growth and development

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and events

ASSUMPTION: The office environment is professional yet casual, with a strong emphasis on collaboration and teamwork. The location offers easy access to major highways and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Final round interview with the Marketing Director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Writing and communication skills
• Email marketing and social media management expertise
• Project management and organizational skills
• Cultural fit and alignment with ASUS's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Provide specific examples of your content creation, email marketing, and social media management accomplishments
• Demonstrate your understanding of ASUS's products, brand, and marketing strategies
• Follow up with the hiring manager or HR representative within a week after submitting your application

ATS Keywords: Content Marketing, Email Marketing, Social Media Management, SEO, Google Analytics, Project Management, Organizational Skills, Community Management

ASSUMPTION: The application process may take several weeks, depending on the number of candidates and the company's hiring timeline. Regular follow-ups and proactive communication can help you stay informed and increase your chances of success.

🛠️ Tools & Technologies

• Content creation and management tools (e.g., WordPress, Google Docs, Microsoft Office)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for this role. Candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer-centricity
• Integrity
• Collaboration

Work Style:

• Casual and collaborative office environment
• Strong emphasis on teamwork and cross-functional collaboration
• Flexible and adaptable work schedule, with occasional overtime for meetings and events
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you align with ASUS's core values, particularly innovation, quality, and customer-centricity?
• Are you comfortable working in a fast-paced, collaborative environment with a strong focus on teamwork?
• Do you thrive in a role that requires both creative and analytical skills, with a mix of strategic planning and hands-on execution?

ASSUMPTION: ASUS values candidates who are passionate about technology, customer-centric, and committed to delivering high-quality products and services. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced nature of the tech industry and ASUS's rapid product innovation
• Occasional travel for meetings, events, and conventions
• Working in a small team with a high level of responsibility and autonomy

ASSUMPTION: This role may present unique challenges, but it also offers ample opportunities for professional growth and development in a dynamic and innovative industry.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position offers a unique blend of creative and analytical responsibilities, with a strong focus on email marketing and social media management
• ASUS's small team size provides opportunities for greater autonomy and impact on marketing strategies
• Career progression in this role may lead to marketing management or similar leadership positions, depending on the candidate's skills and performance

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth, setting it apart from similar positions in the industry.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new product launch
• Creating and executing an email marketing campaign to drive engagement and conversions for a seasonal promotion
• Managing a social media campaign to increase brand awareness and generate leads for an upcoming event

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, showcasing the candidate's ability to manage multiple projects and adapt to various marketing objectives.

❓ Key Questions to Ask During Interview

• What are the most pressing marketing challenges facing ASUS in the next 12-24 months, and how can this role contribute to addressing them?
• How does the marketing team collaborate with other departments, such as product and sales, to ensure consistent messaging and successful campaigns?
• What are the key priorities for this role in the first 30-60-90 days, and how will my performance be evaluated during this period?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does ASUS support work-life balance for its employees, particularly in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success. These questions also provide valuable insights into the company's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Provide specific examples of your content creation, email marketing, and social media management accomplishments
• Demonstrate your understanding of ASUS's products, brand, and marketing strategies
• Follow up with the hiring manager or HR representative within a week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.