📌 Core Information
🔹 Job Title: Senior Content Marketing Specialist
🔹 Company: Backbase
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Co-developing and executing content strategies to support ABM campaigns and localize messaging for key accounts.
- Leading content planning and asset creation for regional events, including ENGAGE, roadshows, and partner-led sessions.
- Ensuring regional content is published, shared, and amplified across appropriate channels.
- Collaborating with global and regional content managers to align messaging, share assets, and support global initiatives.
- Supporting regional PR efforts by contributing to press releases, bylined articles, and local media initiatives.
ASSUMPTION: This role requires a strategic mindset with a hands-on ability to deliver assets end-to-end, as well as strong writing and editing skills to adapt global messages for regional impact.
📋 Key Responsibilities
✅ Co-develop and execute content strategies that support ABM campaigns across 1:1 and 1:few programs.
✅ Partner closely with field marketing managers to localize messaging and accelerate pipeline in key accounts.
✅ Shape and execute content that builds regional leadership presence, including blogs, interviews, and thought pieces tailored to local challenges.
✅ Help local spokespeople and execs refine their narratives and stand out in key industry moments.
✅ Lead content planning and asset creation for regional events, including pre-event, onsite, and post-event content deliverables to maximize engagement and follow-up.
✅ Source and develop regional customer success stories, quotes, and use cases that resonate with local audiences.
✅ Collaborate with partner marketing to align narratives and co-create impactful content.
✅ Ensure regional content is published, shared, and amplified across appropriate channels, and maintain content calendars and update regional content hubs with fresh, localized materials.
✅ Track content effectiveness in campaigns and events, working with analytics and field teams to iterate and improve.
✅ Maintain and update the regional content hub with the latest localized and global assets, ensuring content is organized, accessible, and aligned with both global standards and regional use.
✅ Coordinate with global and regional content managers to align messaging, share assets, and support global initiatives, adapting global narratives to ensure local resonance without compromising core messaging.
✅ Support regional PR efforts by contributing to press releases, bylined articles, and local media initiatives, working with PR and marketing teams to ensure consistency of voice in external communications.
✅ Apply basic SEO techniques to regional content to improve discoverability and organic performance, and monitor local market trends and competitor positioning to inform content direction and identify opportunities.
ASSUMPTION: This role requires a strong understanding of content marketing strategies, ABM campaigns, and regional storytelling to create compelling, strategic content that drives results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience: 4+ years of content marketing or content strategy experience, ideally in B2B tech or fintech.
Required Skills:
- Strong writing and editing skills, with the ability to adapt global messages for regional impact.
- Experience supporting ABM campaigns and working closely with field marketing and sales.
- A strategic mindset paired with a hands-on ability to deliver assets end-to-end.
- Ability to collaborate cross-functionally with marketing, sales, and partner teams.
- Familiarity with content performance tracking, SEO basics, and campaign KPIs.
- Fluent in English. Additional regional language is a plus.
Preferred Skills:
- Experience working with content management systems (CMS) and marketing automation platforms.
- Knowledge of HTML and CSS.
- Familiarity with CRM systems, such as Salesforce or HubSpot.
ASSUMPTION: Candidates with a proven track record in content marketing, strong writing skills, and experience working with ABM campaigns will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and market rates for mid-level content marketing roles in the Netherlands)
Benefits:
- Competitive benefits package, including health insurance and pension contributions.
- Flexible working hours and remote work options.
- Opportunities for professional development and growth.
- Dynamic and international work environment.
Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break).
ASSUMPTION: The salary range provided is an estimate based on market rates for mid-level content marketing roles in the Netherlands. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Backbase operates in the financial services industry, focusing on providing an AI-powered banking platform for growth.
Company Size: Backbase has 1,001-5,000 employees, providing a mid-sized to large company environment with opportunities for growth and collaboration.
Founded: Backbase was founded in 2003 and has since grown into a global private fintech company with regional headquarters in Atlanta and Singapore, and offices across multiple continents.
Company Description:
- Backbase is on a mission to put bankers back in the driver’s seat, fully equipped to lead the AI revolution and unlock remarkable growth and efficiency.
- The company's core product is the world’s first AI-powered Banking Platform, unifying all servicing and sales journeys into an integrated suite.
- Backbase powers the digital and AI transformations of over 150 financial institutions worldwide, including retail, SME, commercial, private banking, and wealth management.
Company Specialties:
- Onboarding & Account Opening
- Digital Banking
- Digital Onboarding
- Digital Lending
- Loan Origination
- Digital Investing
- Core Modernization
- Banking Modernization
- Omni-channel Banking
- Whitelabel Banking Platform
- Journey Orchestration
- Engagement Banking
- Banking-as-a-Service
- Banking Cloud
Company Website: www.backbase.com
ASSUMPTION: Backbase is a well-established company in the fintech industry, with a strong focus on innovation and growth. This role offers an opportunity to work in a dynamic and international environment, with a competitive benefits package and opportunities for professional development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience) with opportunities for growth and advancement within the content marketing field.
Reporting Structure: This role reports directly to the Regional Marketing Manager and works closely with global and regional content managers, field marketing managers, and other stakeholders.
Work Arrangement: On-site, full-time position with flexible working hours and remote work options available.
Growth Opportunities:
- Progression to a senior or management role within the content marketing team.
- Expansion into other marketing disciplines, such as product marketing or demand generation.
- Opportunities to work on global projects and collaborate with teams across different regions.
ASSUMPTION: This role offers a clear path for career growth and development within the content marketing field, with opportunities to work on global projects and collaborate with teams across different regions.
🌍 Location & Work Environment
Office Type: Backbase's Amsterdam office is a modern, collaborative workspace with an international atmosphere.
Office Location(s): Oosterdoksstraat 114, Amsterdam, North Holland, 1011 DK, NL
Geographic Context:
- Amsterdam is the capital and most populous city in the Netherlands, with a vibrant cultural scene and a strong focus on innovation and technology.
- The city is home to a thriving fintech industry, with numerous startups and established companies operating in the sector.
- Amsterdam offers a high quality of life, with excellent public transportation, healthcare, and education systems.
Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break), with flexible working hours and remote work options available.
ASSUMPTION: Working at Backbase's Amsterdam office offers an opportunity to be part of a dynamic and international work environment, with a strong focus on innovation and growth in the fintech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Backbase careers portal.
- Phone or video screening with the HR department to discuss the role and assess cultural fit.
- In-depth interview with the Regional Marketing Manager and a member of the content marketing team to discuss the candidate's skills, experience, and fit for the role.
- Final interview with the Regional Marketing Director to discuss the candidate's long-term career goals and fit within the team.
Key Assessment Areas:
- Writing and editing skills, with a focus on adapting global messages for regional impact.
- Experience supporting ABM campaigns and working closely with field marketing and sales.
- Strategic mindset and ability to deliver assets end-to-end.
- Collaboration skills and ability to work effectively with cross-functional teams.
- Familiarity with content performance tracking, SEO basics, and campaign KPIs.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role.
- Provide specific examples of your content marketing experience, with a focus on ABM campaigns and regional storytelling.
- Demonstrate your understanding of the Backbase brand and the company's mission to put bankers back in the driver’s seat.
ATS Keywords: Content Marketing, ABM Campaigns, Regional Storytelling, Writing, Editing, Collaboration, SEO, Analytics, Performance Tracking, Strategy Development, Event Planning, Customer Success, Partner Marketing, Content Management
ASSUMPTION: The application process for this role is designed to assess the candidate's skills, experience, and cultural fit for the position. By providing specific examples of your relevant experience and demonstrating your understanding of the Backbase brand, you can increase your chances of success in the interview process.
🛠️ Tools & Technologies
- Content management systems (CMS) and marketing automation platforms, such as WordPress, HubSpot, or Marketo.
- CRM systems, such as Salesforce or HubSpot.
- SEO tools, such as Google Search Console, SEMrush, or Ahrefs.
- Project management tools, such as Asana, Trello, or Jira.
ASSUMPTION: Familiarity with content management systems, marketing automation platforms, and SEO tools will be beneficial in this role, as they are commonly used in content marketing and ABM campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Backbase is committed to understanding and addressing the needs of its customers, with a focus on delivering exceptional customer experiences.
- Innovation: Backbase fosters a culture of innovation, encouraging employees to think creatively and challenge the status quo.
- Collaboration: Backbase values collaboration and teamwork, with a strong emphasis on cross-functional collaboration and knowledge sharing.
Work Style:
- Dynamic and fast-paced: Backbase operates in a fast-paced and dynamic environment, with a strong focus on growth and innovation.
- International: Backbase is a global company with offices across multiple continents, offering an international and diverse work environment.
- Data-driven: Backbase uses data and analytics to inform decision-making and drive results.
Self-Assessment Questions:
- How do you approach adapting global messages for regional impact, and can you provide an example of a successful regional content campaign you've worked on?
- Can you describe your experience supporting ABM campaigns and working closely with field marketing and sales teams? How have you contributed to the success of these campaigns?
- How do you stay up-to-date with industry trends and best practices in content marketing, and how do you apply this knowledge to your work?
ASSUMPTION: Backbase values employees who are customer-centric, innovative, and collaborative, with a dynamic and international work style and a strong focus on data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple content marketing projects and deadlines simultaneously, requiring strong organizational skills and time management.
- Working with stakeholders across different regions and time zones, requiring strong communication and collaboration skills.
- Keeping up with industry trends and best practices in content marketing, requiring continuous learning and professional development.
- Adapting to a fast-paced and dynamic work environment, with a strong focus on growth and innovation.
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication and collaboration, continuous learning, and a dynamic and adaptable work style.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position places a stronger emphasis on ABM campaigns and regional storytelling, requiring a strategic mindset and hands-on delivery skills.
- In the fintech industry, content marketing roles often focus on financial services and technology trends, with a strong emphasis on thought leadership and customer-centric content.
- Career progression in content marketing typically involves moving into senior or management roles, with opportunities to specialize in specific areas, such as product marketing or demand generation.
ASSUMPTION: This role offers a unique opportunity to work on ABM campaigns and regional storytelling in the fintech industry, with clear paths for career growth and development within the content marketing field.
📝 Sample Projects
- Developing a regional content strategy for a key account in the Netherlands, including localized messaging and assets to accelerate pipeline and drive results.
- Planning and executing a regional event, including content planning, asset creation, and onsite delivery to maximize engagement and follow-up.
- Creating a regional customer success story, including customer interviews, quotes, and use cases that resonate with local audiences and support regional marketing efforts.
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Senior Content Marketing Specialist role, with a focus on driving results and supporting regional marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the regional marketing team's priorities and goals for the next 6-12 months, and how this role fits into those plans?
- How does Backbase support the professional development and growth of its content marketing team members?
- Can you provide examples of successful regional content campaigns that Backbase has executed, and what made them effective?
- How does Backbase measure the success of its content marketing efforts, and how does this role contribute to those metrics?
- What is the work environment like at Backbase's Amsterdam office, and how does the team collaborate and support each other?
ASSUMPTION: These questions will help you better understand the role, the team, and the company, and assess whether this opportunity aligns with your career goals and work preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Backbase careers portal.
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role, with a focus on ABM campaigns and regional storytelling.
- Prepare examples of your content marketing experience, with a focus on successful regional content campaigns and ABM initiatives.
- Follow up with the Backbase HR department one week after submitting your application to inquire about the status of your application and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
