📌 Core Information
🔹 Job Title: Senior Content Marketing Strategist
🔹 Company: Information Security Media Group (ISMG)
🔹 Location: Princeton, NJ
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 13+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing security-focused content for various audiences
- Managing a content project queue to ensure timely delivery
- Collaborating with internal teams and clients to create impactful content strategies
- Supporting the agency's overall custom content practice
- Working at both strategic and tactical levels to develop impactful campaigns
ASSUMPTION: This role requires a balance of strategic thinking and hands-on content creation, with a focus on the cybersecurity industry.
📋 Key Responsibilities
✅ Developing and optimizing security-focused content for internal and external audiences
✅ Creating, editing, and managing a variety of B2B content formats
✅ Overseeing an assigned content project queue, ensuring timely delivery and performance tracking
✅ Contributing to the editorial strategy and roadmap for cybersecurity content marketing
✅ Conducting content audits and gap analyses to align with audience needs and the buyer's journey
✅ Researching user preferences and behaviors to inform content strategies across product lifecycles
✅ Conducting interviews with stakeholders and subject matter experts to craft compelling, insight-driven content
✅ Defining and tracking KPIs to evaluate content quality, engagement, reach, and growth
✅ Collaborating with Program Managers and clients to deliver campaign assets
✅ Coordinating with internal teams, agencies, vendors, and copywriters to execute content initiatives efficiently
ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong project management and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 13+ years of proven content creation and management experience within enterprise and/or agency environments
Required Skills:
- Technical, B2B, or related industry writing experience (cybersecurity experience preferred)
- Proven track record of working at both strategic and tactical levels to develop impactful campaigns
- Experienced understanding of information structure, data gathering, user needs and behaviors, labeling techniques, and navigational systems
- Strong customer focus with the ability to effectively sell a value proposition within various digital content formats
- Proven ability to take a design, direction, and leadership role in projects that span multiple teams and effectively communicate/facilitate strategic and tactical plans
- Strong, well-developed organizational and project management skills
- Driven, self-motivated, and always looking for ways to improve and optimize
Preferred Skills:
- Experience with content management systems (CMS)
- Familiarity with SEO best practices
- Knowledge of marketing automation tools
ASSUMPTION: While not explicitly stated, proficiency in using relevant content creation and management tools is expected.
💰 Compensation & Benefits
Salary Range: $110,000 - $120,000 per year (based on industry standards for a senior role in the cybersecurity marketing field in the Princeton, NJ area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, with a flexible work arrangement that allows for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Security Media Group (ISMG) operates in the technology, information, and media industry, focusing on information security and risk management.
Company Size: ISMG has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ISMG was founded in 1991, with a rich history in the information security industry.
Company Description:
- ISMG is the world’s largest media organization devoted solely to information security and risk management.
- It provides education, research, and news tailored to key vertical sectors, geographies, and topics in the cybersecurity field.
- ISMG's annual global summit series connects senior security professionals with industry thought leaders to find actionable solutions for pressing cybersecurity challenges.
Company Specialties:
- News
- Education
- Events
- Marketing
- Information Security
- Thought Leadership
- Media
- Cybersecurity
Company Website: https://ismg.io
ASSUMPTION: ISMG's focus on information security and risk management makes it an ideal fit for candidates interested in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for leadership and mentorship within the content marketing team.
Reporting Structure: The Senior Content Marketing Strategist will report directly to the Vice President of Content Strategy and will oversee junior content strategists and content creators.
Work Arrangement: This role offers a flexible work arrangement, allowing for remote work and a balance between independent work and collaboration.
Growth Opportunities:
- Mentoring and developing junior content strategists and creators
- Expanding expertise in the cybersecurity industry and related technologies
- Potential career progression to a director or vice president role within the content marketing department
ASSUMPTION: This role provides ample opportunities for professional growth and development within the content marketing and cybersecurity industries.
🌍 Location & Work Environment
Office Type: ISMG's Princeton, NJ office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 902 Carnegie Center, Suite 430, Princeton, NJ 08540, US
Geographic Context:
- Princeton, NJ is a vibrant, historic town located in central New Jersey, offering a mix of urban and suburban living.
- The area is home to numerous tech companies, startups, and research institutions, providing ample networking and professional development opportunities.
- Princeton is conveniently located near major transportation hubs, making it easily accessible from nearby cities and towns.
Work Schedule: The work schedule for this role is flexible, with core hours between 9:00 AM and 5:00 PM EST, allowing for remote work and a balance between independent and collaborative tasks.
ASSUMPTION: The Princeton, NJ area offers a desirable work-life balance, with easy access to cultural attractions, outdoor recreation, and high-quality schools.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
- Skills assessment or case study presentation to evaluate content creation and strategic thinking abilities
- Final interview with key stakeholders to discuss career growth opportunities and next steps
Key Assessment Areas:
- Content creation and management skills
- Strategic thinking and planning abilities
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with ISMG's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content creation, marketing, and cybersecurity experience
- Include examples of your past content projects and their outcomes to demonstrate your skills and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
- Research ISMG's company culture and values to ensure a strong fit and alignment with your personal and professional goals
ATS Keywords: Content Strategy, Content Creation, B2B Marketing, Project Management, Strategic Planning, Data Analysis, User Research, Stakeholder Engagement, Editorial Strategy, KPI Tracking, Content Audits, Creative Writing, Collaboration, Continuous Improvement, Digital Marketing, Technical Writing, Cybersecurity
ASSUMPTION: ISMG's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- Marketing automation tools like HubSpot, Marketo, or Pardot
- SEO tools such as SEMrush, Ahrefs, or Moz
- Project management software like Asana, Trello, or Jira
- Collaboration tools such as Microsoft Office Suite, Google Workspace, or Slack
ASSUMPTION: Proficiency in using relevant content creation, marketing, and project management tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Innovation
- Collaboration
- Accountability
Work Style:
- Results-driven and proactive
- Strong communication and collaboration skills
- Adaptable and open to feedback
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do you align with ISMG's core values, and how have you demonstrated these values in your past roles?
- Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome?
- How do you approach mentoring and developing junior team members, and what is your preferred work style when collaborating with others?
ASSUMPTION: ISMG values candidates who are passionate about the cybersecurity industry, results-driven, and committed to fostering a collaborative and inclusive work environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving cybersecurity industry
- Managing multiple projects and deadlines simultaneously
- Balancing strategic thinking with hands-on content creation
- Collaborating effectively with remote team members and clients
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other content marketing strategist roles, this position focuses specifically on the cybersecurity industry, requiring a strong understanding of its unique challenges and trends.
- ISMG's global presence and focus on information security and risk management provide opportunities for international collaboration and exposure to diverse perspectives.
- Career progression in this role could lead to leadership positions within the content marketing department or other areas of the organization, such as editorial or event management.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or organizations.
📝 Sample Projects
- Developing a comprehensive content strategy for a new cybersecurity product launch, including blog posts, whitepapers, webinars, and social media campaigns
- Conducting a content audit and gap analysis for an existing cybersecurity brand, and creating a roadmap for improving its online presence and engagement
- Managing a team of content creators to produce a series of thought leadership articles, case studies, and infographics for a major cybersecurity conference
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Senior Content Marketing Strategist role at ISMG.
❓ Key Questions to Ask During Interview
- How does ISMG support the professional development and growth of its content marketing team members?
- Can you describe the team structure and dynamics within the content marketing department, and how does this role fit into the overall organization?
- How does ISMG foster a culture of innovation and collaboration, and what are some examples of successful initiatives driven by employee ideas or suggestions?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured and evaluated?
- How does ISMG approach work-life balance, and what resources are available to support employees in achieving a healthy and sustainable work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to finding the best fit for both you and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content creation, marketing, and cybersecurity experience, including specific examples of your past projects and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills, as well as your alignment with ISMG's values and mission
- Research ISMG's company culture and values to ensure a strong fit and alignment with your personal and professional goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
