πΉ Job Title: Senior Content Strategist
πΉ Company: Siemens
πΉ Location: Milford, Ohio, United States & Livonia, Michigan, United States
πΉ Job Type: Full-Time
πΉ Category: B2B Industrial Solutions
πΉ Date Posted: May 21, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a strong background in content strategy, UX writing, or editorial roles, ideally within enterprise B2B, SaaS, or industrial technology contexts. The ideal candidate will have experience working cross-functionally with product, design, SEO, marketing, and development teams.
β Develop and maintain clear, user-centered content structures to increase site usability and consistency across digital experiences.
β Craft and evolve messaging frameworks that connect technical capabilities to customer value.
β Develop content journeys in partnership with product subject matter experts, UX, and marketing to ensure seamless narrative flows.
β Conduct and apply insights from content audits, journey mapping, competitive research, and performance metrics.
β Collaborate with SEO and taxonomy experts to ensure content discoverability and alignment with global governance.
β Create or oversee creation of content for web pages, resource centers, and campaign hubs.
β Lead content strategy work for key projects and areas of the Siemens B2B digital ecosystem, aligning business goals with customer needs.
β Mentor content designers and strategists while fostering a culture of editorial excellence and collaboration.
ASSUMPTION: The ideal candidate will have a proven track record of driving measurable impact through digital content strategies, a deep understanding of the B2B buyer journey, SEO principles, and content performance metrics. They should also be an excellent communicator, collaborator, and presenter with the ability to work effectively in a fast-paced, dynamic environment.
Education: Bachelor's degree in a relevant field (e.g., English, Journalism, Communications, Marketing, or a related discipline) or equivalent experience.
Experience: Proven professional experience in content strategy, UX writing, or editorial rolesβideally within enterprise B2B, SaaS, or industrial technology contexts.
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have experience leading larger, multi-faceted projects and be comfortable working in a fast-paced, dynamic environment.
Salary Range: $101,900 to $183,400 per year
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on the successful candidateβs work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees, details of which can be found at www.benefitsquickstart.com
Working Hours: The typical work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. However, Siemens offers flexibility in working hours and encourages employees to maintain a healthy work-life balance.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level, experience, and location. Actual compensation may vary based on the successful candidateβs work location and additional factors, including job-related skills, experience, and relevant education/training.
Industry: Siemens operates in various industries, including electronics and digital, automation and control, energy, and healthcare. The company is a global leader in the fields of power generation and distribution, industrial automation, drive technology, and related services.
Company Size: Siemens is a large company with over 377,000 employees worldwide. As a multinational corporation, Siemens offers a large company environment with resources and opportunities for growth and development.
Founded: Siemens was founded in 1847 by Werner von Siemens and Johann Georg Halske in Berlin, Germany. The company has a rich history of innovation and technological advancements, with a strong focus on research and development.
Company Description:
Company Specialties:
Company Website: www.siemens.com
ASSUMPTION: Siemens' size and global presence offer employees the opportunity to work on large-scale projects and collaborate with diverse teams. The company's extensive product portfolio and wide range of industries provide ample opportunities for career growth and development.
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in content strategy. The ideal candidate will have a proven track record of driving measurable impact through digital content strategies and a deep understanding of the B2B buyer journey, SEO principles, and content performance metrics.
Reporting Structure: The Senior Content Strategist will report directly to the Head of Content Strategy or a similar role within the organization. They will work closely with various teams, including product, design, SEO, marketing, and development, to ensure content consistency and alignment with business goals.
Work Arrangement: This role is offered as a hybrid position, with employees working a combination of on-site and remote days. The specific work arrangement may vary based on the employee's location and the needs of the role.
Growth Opportunities:
ASSUMPTION: The ideal candidate will be proactive in seeking out growth opportunities and taking initiative to drive their career forward within the organization.
Office Type: Siemens offers a hybrid work environment, with employees working a combination of on-site and remote days. The specific work arrangement may vary based on the employee's location and the needs of the role.
Office Location(s): The Senior Content Strategist role is based in Milford, Ohio, and Livonia, Michigan. However, Siemens has offices worldwide, and the company may consider remote work arrangements for the right candidate.
Geographic Context:
Work Schedule: The typical work schedule for this role is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. However, Siemens offers flexibility in working hours and encourages employees to maintain a healthy work-life balance.
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid work environment and be able to manage their time effectively to balance work and personal responsibilities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Content Strategy, UX Writing, SEO, B2B Marketing, Storytelling, Collaboration, Communication, Content Audits, Journey Mapping, Performance Metrics, Content Management Systems, Localization, Taxonomy, Mentoring, Digital Content, Technical Writing
ASSUMPTION: The ideal candidate will be proactive in preparing for the interview process and be able to articulate their skills, experiences, and career goals clearly and concisely.
ASSUMPTION: The ideal candidate will have experience working with relevant tools and technologies and be comfortable learning new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate will be able to demonstrate a strong cultural fit with Siemens' values and work style, as well as a willingness to adapt and grow in a dynamic work environment.
ASSUMPTION: The ideal candidate will be able to effectively manage their time, prioritize tasks, and communicate clearly and concisely in a fast-paced, dynamic work environment.
ASSUMPTION: The ideal candidate will have a clear understanding of the differences between this role and related positions, as well as the unique challenges and opportunities presented by the B2B industrial solutions industry.
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their achievements and the impact they made on the business.
ASSUMPTION: The ideal candidate will be able to provide thoughtful and insightful responses to these questions, demonstrating their expertise and fit for the role.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.