📌 Core Information
🔹 Job Title: Senior Content Strategist
🔹 Company: Siemens
🔹 Location: Milford, Ohio, United States & Livonia, Michigan, United States
🔹 Job Type: Full-Time
🔹 Category: B2B Industrial Solutions
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining clear, user-centered content structures to increase site usability and consistency across digital experiences.
- Crafting and evolving messaging frameworks that connect technical capabilities to customer value.
- Developing content journeys in partnership with product subject matter experts, UX, and marketing to ensure seamless narrative flows.
- Collaborating with SEO and taxonomy experts to ensure content discoverability and alignment with global governance.
- Mentoring content designers and strategists while fostering a culture of editorial excellence and collaboration.
- Leading content strategy work for key projects and areas of the Siemens B2B digital ecosystem, aligning business goals with customer needs.
ASSUMPTION: This role requires a strategic thinker with a strong background in content strategy, UX writing, or editorial roles, ideally within enterprise B2B, SaaS, or industrial technology contexts. The ideal candidate will have experience working cross-functionally with product, design, SEO, marketing, and development teams.
📋 Key Responsibilities
✅ Develop and maintain clear, user-centered content structures to increase site usability and consistency across digital experiences.
✅ Craft and evolve messaging frameworks that connect technical capabilities to customer value.
✅ Develop content journeys in partnership with product subject matter experts, UX, and marketing to ensure seamless narrative flows.
✅ Conduct and apply insights from content audits, journey mapping, competitive research, and performance metrics.
✅ Collaborate with SEO and taxonomy experts to ensure content discoverability and alignment with global governance.
✅ Create or oversee creation of content for web pages, resource centers, and campaign hubs.
✅ Lead content strategy work for key projects and areas of the Siemens B2B digital ecosystem, aligning business goals with customer needs.
✅ Mentor content designers and strategists while fostering a culture of editorial excellence and collaboration.
ASSUMPTION: The ideal candidate will have a proven track record of driving measurable impact through digital content strategies, a deep understanding of the B2B buyer journey, SEO principles, and content performance metrics. They should also be an excellent communicator, collaborator, and presenter with the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., English, Journalism, Communications, Marketing, or a related discipline) or equivalent experience.
Experience: Proven professional experience in content strategy, UX writing, or editorial roles—ideally within enterprise B2B, SaaS, or industrial technology contexts.
Required Skills:
- Proven success crafting digital content strategies that drive measurable impact.
- Deep understanding of the B2B buyer journey, SEO principles, and content performance metrics.
- Strong storytelling skills, especially when translating technical or complex topics into user-friendly narratives.
- Experience working cross-functionally with product, design, SEO, marketing, and development teams.
- Familiarity with structured content systems, CMS platforms, localization workflows, and taxonomies.
- Excellent communication, collaboration, and presentation skills.
Preferred Skills:
- Background in industrial technology, engineering, or manufacturing-related industries.
- Experience with mapping out page architectures and content structures based on audience and customer journey stages.
- Experience with content design systems and component-based authoring.
- Familiarity with Contentful, SEMrush, Confluence, and Figma.
ASSUMPTION: The ideal candidate will have experience leading larger, multi-faceted projects and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $101,900 to $183,400 per year
Benefits:
- Health Benefits
- Wellness Benefits
- Paid Sick Leave
- Paid Parental Leave
- PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees)
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on the successful candidate’s work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees, details of which can be found at www.benefitsquickstart.com
Working Hours: The typical work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. However, Siemens offers flexibility in working hours and encourages employees to maintain a healthy work-life balance.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level, experience, and location. Actual compensation may vary based on the successful candidate’s work location and additional factors, including job-related skills, experience, and relevant education/training.
📌 Applicant Insights
🔍 Company Context
Industry: Siemens operates in various industries, including electronics and digital, automation and control, energy, and healthcare. The company is a global leader in the fields of power generation and distribution, industrial automation, drive technology, and related services.
Company Size: Siemens is a large company with over 377,000 employees worldwide. As a multinational corporation, Siemens offers a large company environment with resources and opportunities for growth and development.
Founded: Siemens was founded in 1847 by Werner von Siemens and Johann Georg Halske in Berlin, Germany. The company has a rich history of innovation and technological advancements, with a strong focus on research and development.
Company Description:
- Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, and reliability for over 175 years.
- The company is a leader in the development and manufacturing of electrical engineering and electronics products, and offers a broad range of products and services for various industries, including energy, industry, healthcare, and infrastructure.
- Siemens is committed to creating sustainable solutions for the future, focusing on digitalization, automation, and electrification to address global challenges such as climate change and resource scarcity.
Company Specialties:
- Electronics and Digital
- Automation and Control
- Energy
- Healthcare
- Infrastructure
- Transportation
- Industry Software
Company Website: www.siemens.com
ASSUMPTION: Siemens' size and global presence offer employees the opportunity to work on large-scale projects and collaborate with diverse teams. The company's extensive product portfolio and wide range of industries provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in content strategy. The ideal candidate will have a proven track record of driving measurable impact through digital content strategies and a deep understanding of the B2B buyer journey, SEO principles, and content performance metrics.
Reporting Structure: The Senior Content Strategist will report directly to the Head of Content Strategy or a similar role within the organization. They will work closely with various teams, including product, design, SEO, marketing, and development, to ensure content consistency and alignment with business goals.
Work Arrangement: This role is offered as a hybrid position, with employees working a combination of on-site and remote days. The specific work arrangement may vary based on the employee's location and the needs of the role.
Growth Opportunities:
- Siemens offers opportunities for career growth and development through internal promotions, role changes, and skill-building programs.
- The company's large size and diverse product portfolio provide ample opportunities for employees to expand their skills and take on new challenges.
- Siemens' focus on innovation and continuous improvement encourages employees to stay curious and seek out new learning opportunities.
ASSUMPTION: The ideal candidate will be proactive in seeking out growth opportunities and taking initiative to drive their career forward within the organization.
🌍 Location & Work Environment
Office Type: Siemens offers a hybrid work environment, with employees working a combination of on-site and remote days. The specific work arrangement may vary based on the employee's location and the needs of the role.
Office Location(s): The Senior Content Strategist role is based in Milford, Ohio, and Livonia, Michigan. However, Siemens has offices worldwide, and the company may consider remote work arrangements for the right candidate.
Geographic Context:
- Milford, Ohio, is a suburb of Cincinnati, located in southwestern Ohio. The area is known for its rich history, cultural attractions, and outdoor recreation opportunities.
- Livonia, Michigan, is a suburb of Detroit, located in southeastern Michigan. The area is known for its automotive industry, cultural attractions, and outdoor recreation opportunities.
Work Schedule: The typical work schedule for this role is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. However, Siemens offers flexibility in working hours and encourages employees to maintain a healthy work-life balance.
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid work environment and be able to manage their time effectively to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- The application process typically involves submitting a resume and cover letter through the Siemens careers website.
- Candidates may be asked to complete an online assessment or participate in a phone or video screening before an in-person or virtual interview.
- Interviews may include behavioral questions, scenario-based questions, and technical assessments, depending on the role.
- Final-round interviews may involve meetings with multiple stakeholders, including hiring managers, team members, and senior leaders.
Key Assessment Areas:
- Content strategy and creation
- Cross-functional collaboration
- SEO and taxonomy knowledge
- Problem-solving and analytical skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for the Senior Content Strategist role.
- Showcase your understanding of Siemens' products, services, and company culture in your application materials.
- Prepare for behavioral and scenario-based interview questions by reflecting on your past experiences and how they relate to the role's requirements.
- Research the company and industry to demonstrate your knowledge and enthusiasm for the opportunity.
ATS Keywords: Content Strategy, UX Writing, SEO, B2B Marketing, Storytelling, Collaboration, Communication, Content Audits, Journey Mapping, Performance Metrics, Content Management Systems, Localization, Taxonomy, Mentoring, Digital Content, Technical Writing
ASSUMPTION: The ideal candidate will be proactive in preparing for the interview process and be able to articulate their skills, experiences, and career goals clearly and concisely.
🛠️ Tools & Technologies
- Content Management Systems (e.g., Contentful, Adobe Experience Manager)
- SEO Tools (e.g., SEMrush, Google Search Console)
- Collaboration Tools (e.g., Confluence, Microsoft Teams)
- Design Tools (e.g., Figma, Adobe XD)
- Analytics Tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The ideal candidate will have experience working with relevant tools and technologies and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Excellence
- Responsibility
- Integrity
- Sustainability
Work Style:
- Collaborative
- Agile
- Innovative
- Data-driven
- Customer-focused
Self-Assessment Questions:
- How do your personal values align with Siemens' company values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach mentoring and developing the skills of others?
ASSUMPTION: The ideal candidate will be able to demonstrate a strong cultural fit with Siemens' values and work style, as well as a willingness to adapt and grow in a dynamic work environment.
⚠️ Potential Challenges
- The role may require frequent travel to other Siemens offices or client sites.
- The work may involve tight deadlines and high-pressure situations, requiring strong time management and prioritization skills.
- The role may require collaboration with remote teams, necessitating effective communication and coordination skills.
- The work may involve managing multiple projects simultaneously, requiring strong organizational and multitasking skills.
ASSUMPTION: The ideal candidate will be able to effectively manage their time, prioritize tasks, and communicate clearly and concisely in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to related roles, such as Content Manager or UX Writer, the Senior Content Strategist role places a greater emphasis on strategic thinking, cross-functional collaboration, and driving measurable impact through digital content strategies.
- In the context of the B2B industrial solutions industry, this role requires a deep understanding of the B2B buyer journey, SEO principles, and content performance metrics, as well as experience working with complex technical content and global audiences.
- Career-wise, this role offers opportunities for growth into senior leadership positions, such as Head of Content Strategy or Director of Content, as well as potential transitions into related fields, such as marketing or product management.
ASSUMPTION: The ideal candidate will have a clear understanding of the differences between this role and related positions, as well as the unique challenges and opportunities presented by the B2B industrial solutions industry.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including messaging frameworks, content journeys, and SEO optimization.
- Conducting a content audit and subsequent content refresh for an established product, improving site usability, consistency, and search engine rankings.
- Collaborating with cross-functional teams to create a series of technical whitepapers, driving thought leadership and generating leads for the business.
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their achievements and the impact they made on the business.
❓ Key Questions to Ask During Interview
- Can you describe the most significant content strategy project you've led, and what was the outcome?
- How do you approach collaborating with cross-functional teams, particularly when working with technical subject matter experts?
- Can you provide an example of a time when you had to adapt your content strategy based on new information or feedback?
- How do you ensure that your content is accessible and inclusive for a global audience?
- Can you describe a time when you had to manage a significant content project with tight deadlines and high stakes? How did you approach it, and what was the outcome?
ASSUMPTION: The ideal candidate will be able to provide thoughtful and insightful responses to these questions, demonstrating their expertise and fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for the Senior Content Strategist role.
- Prepare for behavioral and scenario-based interview questions by reflecting on your past experiences and how they relate to the role's requirements.
- Research the company and industry to demonstrate your knowledge and enthusiasm for the opportunity.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
