📌 Core Information
🔹 Job Title: Senior Content Strategist
🔹 Company: Spreedly
🔹 Location: Montréal, Quebec, Canada
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing clear, concise, and compelling content aligned to product capabilities and GTM goals
- Producing and managing a content calendar with input from cross-functional stakeholders
- Writing content in multiple formats and tones, including web, blog, product one-pagers, case studies, and email
- Collaborating with Sales, Product, and Marketing teams to ensure alignment on ICP messaging and product differentiation
- Utilizing AI writing tools and SEO research to optimize content performance and efficiency
ASSUMPTION: This role requires a strong understanding of content marketing strategies and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Own development of clear, concise, and compelling content aligned to product capabilities and GTM goals
✅ Produce and manage a content calendar with input from cross-functional stakeholders
✅ Write content in multiple formats and tones, including web, blog, product one-pagers, case studies, and email
✅ Collaborate with Sales, Product, and Marketing teams to ensure alignment on ICP messaging and product differentiation
✅ Utilize AI writing tools and SEO research to optimize content performance and efficiency
✅ Support GTM campaigns with channel-ready content that maps to full-funnel strategy
✅ Track content KPIs such as engagement, pipeline influence, and conversion performance
✅ Recommend new content formats and iterate based on performance and internal feedback
ASSUMPTION: This role requires a high level of autonomy, with the ability to prioritize projects and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field
Experience: 5+ years in B2B content marketing roles, preferably in SaaS
Required Skills:
- Strong writing and editing skills across multiple formats and tones
- Experience working cross-functionally with Sales, Product, and Marketing
- Working knowledge of SEO, content performance metrics, and AI-assisted writing tools
- Ability to work independently, prioritize projects, and meet deadlines
Preferred Skills:
- Experience in fintech or payments industry
- Demonstrated content impact on lead generation or sales enablement
- Familiarity with CMS platforms, Google Analytics, and marketing automation systems
ASSUMPTION: Candidates with a background in fintech or payments industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 100,000 - CAD 140,000 per year (Based on industry standards for a Senior Content Strategist role in Montreal)
Benefits:
- Competitive salary + Equity
- Group Life Insurance and Disability Coverage
- Medical, Vision, and Dental coverage
- Pension contribution
- Open Paid Time Off policy
- Monthly home working/digital lifestyle stipend, new MacBook, and one-time accessory reimbursement
- $1,000 annual professional development stipend
- Access to company-paid professional coaching service
- Visits to HQ in Durham, North Carolina for remote employees
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Content Strategist role in Montreal. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on payment processing and optimization
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2008, with over a decade of experience in the payment industry
Company Description:
- Spreedly is the world’s leading Open Payments Platform, processing over $50 billion in GMV annually
- Their platform enables and optimizes digital transactions with the world’s most complete payment services marketplace
- Spreedly's vision is to create a better, more inclusive payment ecosystem, and their mission is to accelerate commerce with an open, secure, and flexible payment platform
Company Specialties:
- Payment Gateway Integration
- Tokenization
- Transaction Routing
- Payment Vault
- Fraud Tools Integration
Company Website: spreedly.com
ASSUMPTION: Spreedly's focus on innovation and growth in the payment industry creates an exciting environment for a Senior Content Strategist.
📊 Role Analysis
Career Level: Senior, with the opportunity to lead content strategy and collaborate with cross-functional teams
Reporting Structure: This role reports directly to the VP of Marketing and works closely with Product, Sales, and Marketing teams
Work Arrangement: Remote OK, with flexible hours and the opportunity to work from home or in the Montreal office
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to shape the content strategy and make a significant impact on the company's success
- Chance to learn about the payment industry and develop expertise in fintech content marketing
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a physical office in Montreal and remote work options
Office Location(s): 300 Morris St, STE 400, Durham, NC 27701, US (Headquarters), and remote work from Montreal, Quebec, Canada
Geographic Context:
- Montreal is a vibrant, multicultural city with a thriving tech industry
- The cost of living in Montreal is relatively low compared to other major Canadian cities
- Montreal has a strong fintech industry, with many opportunities for networking and collaboration
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely
ASSUMPTION: The hybrid work environment and remote work options provide a good balance between collaboration and flexibility for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the Hiring Manager
- In-depth interview with the VP of Marketing and other team members
- Final interview with the CEO
Key Assessment Areas:
- Writing and editing skills
- Understanding of content marketing strategies
- Ability to work cross-functionally and collaborate with teams
- Knowledge of SEO and content performance metrics
Application Tips:
- Highlight your experience with content marketing in the B2B space, with a focus on SaaS or fintech industries
- Include examples of your writing and editing work, demonstrating your ability to create clear, concise, and compelling content
- Showcase your understanding of SEO and content performance metrics, and how you've used them to optimize content in previous roles
ATS Keywords: Content Strategy, B2B Marketing, SaaS, SEO, Content Performance Metrics, AI Writing Tools, Cross-functional Collaboration, Writing Skills, Editing Skills, Lead Generation, Sales Enablement, CMS Platforms, Google Analytics, Marketing Automation Systems
ASSUMPTION: The interview process for this role will focus on assessing your writing and editing skills, as well as your understanding of content marketing strategies and your ability to work cross-functionally.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress or HubSpot
- AI writing tools such as Frase or Copy.ai
- SEO research tools such as SEMrush or Ahrefs
- Marketing automation systems such as Marketo or HubSpot
ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Autonomy: Spreedly values independent decision-making and encourages employees to take ownership of their work
- Transparency: Spreedly fosters open communication and encourages employees to share their ideas and feedback
- Collaboration: Spreedly emphasizes teamwork and cross-functional collaboration to drive success
Work Style:
- Spreedly values a results-driven work environment, with a focus on achieving goals and delivering high-quality work
- The company encourages a flexible and adaptable work style, with a focus on getting things done rather than strict hours or procedures
- Spreedly values a positive, inclusive, and supportive work culture, with a focus on employee growth and development
Self-Assessment Questions:
- Do you thrive in an environment that values autonomy and independent decision-making?
- Are you comfortable working cross-functionally and collaborating with teams to achieve shared goals?
- Do you have a results-driven approach to work, with a focus on delivering high-quality content and achieving measurable outcomes?
ASSUMPTION: Spreedly's company culture values autonomy, transparency, and collaboration, creating an environment that supports a results-driven work style.
⚠️ Potential Challenges
- The fast-paced nature of the payment industry may require quick adaptation and flexibility
- The role may involve working with complex technical concepts and translating them into clear, concise content for non-technical audiences
- The need to balance multiple projects and deadlines may require strong time management and prioritization skills
- The role may require occasional travel to the company's headquarters in Durham, North Carolina
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position requires a strong understanding of the payment industry and the ability to create content that resonates with technical and business audiences
- This role offers the opportunity to work with a diverse range of stakeholders, including product managers, sales teams, and marketing professionals, to create content that drives business results
- Compared to other senior content marketing roles, this position offers significant growth potential and the opportunity to make a significant impact on the company's success
ASSUMPTION: This role offers a unique opportunity to combine content marketing expertise with a deep understanding of the payment industry, creating a challenging and rewarding career path.
📝 Sample Projects
- Developing a content strategy for a new product launch, including messaging frameworks, content outlines, and a content calendar
- Creating a series of blog posts that explain complex payment concepts in a clear and accessible way for non-technical audiences
- Writing a case study that highlights the success of a customer's payment optimization journey with Spreedly's platform
ASSUMPTION: These sample projects demonstrate the range of content marketing tasks required for this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the company's content marketing goals for the next year, and how this role will contribute to achieving them?
- How does the content marketing team collaborate with other departments, such as Product and Sales, to ensure alignment on messaging and product differentiation?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its content marketing team members?
- What is the company's approach to remote work and work-life balance for this role?
ASSUMPTION: These questions demonstrate your interest in the role and your understanding of the challenges and opportunities it presents, while also providing valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/spreedly/2cbabe2d-b90e-4895-ac1c-b66558421ca7
- Tailor your resume and cover letter to highlight your relevant experience with content marketing in the B2B space, with a focus on SaaS or fintech industries
- Prepare examples of your writing and editing work, demonstrating your ability to create clear, concise, and compelling content
- Showcase your understanding of SEO and content performance metrics, and how you've used them to optimize content in previous roles
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
