Senior Content Strategist

📌 Core Information

🔹 Job Title: Senior Content Strategist

🔹 Company: Nebraska Methodist College

🔹 Location: Methodist College - Omaha, NE

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing unique content ideas for Nebraska Methodist College's (NMC) owned media platforms.
• Conducting market research and staying up-to-date with content trends and target audiences.
• Creating and optimizing content that supports growth objectives within a given timeframe.
• Collaborating with management and team members to identify business objectives and contribute toward them through content creation and strategy.
• Managing the strategic planning of NMC's annual content calendar for owned media channels.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a proven track record in digital content creation and a deep understanding of content marketing best practices.

📋 Key Responsibilities

✅ Content Research and Gathering (30%): Research and stay up-to-date on the latest developments in search engine optimization, content trends, target behaviors, and competitive landscape. Represent NMC Marketing across internal student, faculty, and administrative groups, clubs, and events to gather and promote timely content: copy, still imagery, and video.

✅ Owned Social Production (40%): Manage the strategic planning of NMC's annual content calendar for owned media channels (including but not limited to: Instagram, TikTok, LinkedIn, Facebook, and YouTube). Create, curate, and optimize content that is on time, on budget, and error-free. Work with the creative team to produce content that meets brand and campaign standards and uses an inclusive design philosophy.

✅ Special Initiative Writing Beyond Digital Channels (20%): Serve as the lead writer for special initiatives beyond social media channels, including writing for video, email, web, and print materials. Collaborate with subject matter experts and other team members to produce high-quality, informative, and engaging content.

✅ Marketing Operations (10%): Oversee the consistency of NMC's voice per channel. Manage content QA/QC, oversee the development and launch of new content channels, and track content analytics specific to social (by campaign, by channel, monthly). Partner with the Director of Marketing to align content themes with quarterly and annual goals and adjust strategies as needed for optimal results.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and able to adapt to changing priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field required.

Experience: 5+ years of experience with digital content creation required. Proven experience as a content strategist or content marketer required.

Required Skills:

• Develop and execute comprehensive content strategies aligned with the company's marketing objectives and target audience.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of digital marketing channels and best practices.
• Ability to analyze data and insights to inform content strategies.
• Creative thinking and ability to adapt to evolving industry trends.

Preferred Skills:

• Experience with content management systems (CMS) and social media management tools.
• Familiarity with SEO best practices and content optimization techniques.

ASSUMPTION: Candidates with experience in the healthcare industry or higher education may have an advantage in this role. However, a strong understanding of content marketing principles and a willingness to learn about the healthcare industry are more important than specific industry experience.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Senior Content Strategist role in the Omaha, NE area)

Benefits:

• Health, dental, and vision insurance
• Retirement plans (401k and pension)
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Monday - Friday, 9:00 AM to 5:00 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nebraska Methodist College is a private, not-for-profit nursing and healthcare college located in Omaha, Nebraska. It is part of the Nebraska Methodist Health System, which includes four hospitals, over 30 clinic locations, and a nursing and allied health college.

Company Size: Nebraska Methodist Health System employs over 8,000 people across its hospitals, clinics, and college. As a mid-sized organization, applicants can expect a supportive work environment with opportunities for growth and development.

Founded: Nebraska Methodist College was founded in 1891 and has a long history of providing quality healthcare education and services to the Omaha community.

Company Description:

• Nebraska Methodist College is committed to providing exceptional care to the communities it serves and the people it employs.
• The college focuses on providing educational experiences for the development of individuals to positively influence the health and well-being of the community.
• Nebraska Methodist College encourages applications from qualified individuals representing all backgrounds who identify with its mission.

Company Specialties:

• Nursing and healthcare education
• Hospital and clinic services
• Regional health system
• High-risk OB/GYN services
• Neonatal intensive care
• Women's health
• Orthopedics
• Oncology
• Cardiology
• Surgery
• Neurosurgery
• Gastroenterology
• Diagnostic services
• Primary care
• Bariatric surgery
• Sexual assault and domestic violence services

Company Website: https://www.methodistcollege.edu/

ASSUMPTION: Nebraska Methodist College is a well-established institution with a strong commitment to its mission and values. Applicants should be prepared to demonstrate how their skills and experience align with the college's commitment to exceptional care and community engagement.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a high degree of expertise and strategic thinking in content strategy and creation.

Reporting Structure: The Senior Content Strategist will report directly to the Director of Marketing and work closely with the marketing team, creative team, and other stakeholders across the college and health system.

Work Arrangement: This is an on-site position, with the expectation that the Senior Content Strategist will work from the college's campus in Omaha, NE. However, there may be opportunities for remote work or flexible scheduling, depending on the organization's needs and the candidate's preferences.

Growth Opportunities:

• As Nebraska Methodist College continues to grow and expand its offerings, there may be opportunities for the Senior Content Strategist to take on additional responsibilities or move into a management role.
• The college encourages professional development and may provide opportunities for employees to attend conferences, workshops, or other training events.
• Nebraska Methodist College is part of a larger health system, which may provide opportunities for employees to work on cross-functional projects or collaborate with colleagues from other departments or locations.

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong commitment to continuous learning and professional development. They will be comfortable working in a dynamic and evolving environment and able to adapt to changing priorities and new challenges.

🌍 Location & Work Environment

Office Type: Nebraska Methodist College's campus is a modern, professional environment with a focus on collaboration and innovation. The college is committed to providing a safe and inclusive work environment for all employees.

Office Location(s): 720 N. 87th St., Omaha, NE 68118

Geographic Context:

• Omaha, NE is the largest city in Nebraska and the 40th largest city in the United States, with a population of over 440,000 people.
• The city is known for its low cost of living, high quality of life, and strong sense of community.
• Omaha is home to a diverse range of industries, including healthcare, finance, and technology, and has a thriving arts and culture scene.

Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM. The college is closed on major holidays and observes flexible scheduling policies during the summer months.

ASSUMPTION: Applicants should be comfortable working in an on-site environment and be able to commute to the college's campus in Omaha, NE. However, the college may be open to flexible work arrangements, depending on the candidate's needs and the organization's policies.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening interview
• On-site or virtual behavioral interview
• Final round interview with the hiring manager
• Background check and reference check
• Job offer

Key Assessment Areas:

• Content creation and strategy skills
• Communication and collaboration skills
• Problem-solving and analytical skills
• Adaptability and flexibility
• Alignment with the college's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content creation and strategy experience.
• Be prepared to discuss your portfolio of work and provide examples of your content creation and strategy skills.
• Research Nebraska Methodist College and the healthcare industry to demonstrate your understanding of the role and the organization's mission.
• Prepare thoughtful questions to ask the interviewer about the role, the team, and the organization's culture.

ATS Keywords: Content strategy, digital marketing, content creation, writing, editing, storytelling, SEO, market research, social media management, data analysis, creative thinking, collaboration, project management, brand management, content optimization, communication

ASSUMPTION: The application process for this role may be competitive, and applicants should be prepared to demonstrate their qualifications and fit for the position. Applicants should also be prepared to provide examples of their work and discuss their thought processes and strategies for content creation and management.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Social media management tools
• SEO tools
• Project management tools
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: The ideal candidate for this role will have experience with a range of content creation and management tools and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Excellence
• Stewardship
• Collaboration
• Innovation

Work Style:

• Collaborative
• Data-driven
• Creative
• Adaptable
• Customer-focused

Self-Assessment Questions:

• How do you align with Nebraska Methodist College's commitment to exceptional care and community engagement?
• How do you approach content creation and strategy in a dynamic and evolving environment?
• How do you balance creativity and data-driven decision-making in your content strategy and creation processes?

ASSUMPTION: Applicants should be prepared to demonstrate their fit with Nebraska Methodist College's mission, values, and work style. They should also be able to provide examples of their content creation and strategy skills and discuss their approach to balancing creativity and data-driven decision-making.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, which can be challenging for some individuals.
• The healthcare industry is constantly evolving, and the ideal candidate will be able to adapt to changing priorities and new challenges.
• The role may require occasional travel to attend conferences, workshops, or other events, which can be disruptive to personal schedules.
• The Omaha, NE area may have limited public transportation options, which can make commuting to work challenging for some individuals.

ASSUMPTION: Applicants should be prepared to discuss their strategies for managing multiple projects, adapting to change, and balancing work and personal responsibilities. They should also be familiar with the Omaha, NE area and be prepared to discuss their commuting options and preferences.

📈 Similar Roles Comparison

• This role is similar to other senior content strategist positions in the marketing and communications industry, but it is unique in its focus on the healthcare industry and higher education.
• Candidates with experience in the healthcare industry or higher education may have an advantage in this role, but a strong understanding of content marketing principles and a willingness to learn about the healthcare industry are more important than specific industry experience.
• This role may provide opportunities for career growth and development within the Nebraska Methodist Health System, which includes four hospitals, over 30 clinic locations, and a nursing and allied health college.

ASSUMPTION: Applicants should be prepared to discuss their experience with content strategy and creation in the marketing and communications industry and how their skills and qualifications align with this specific role and the healthcare industry.

📝 Sample Projects

• Developing a content strategy for a new product launch in the healthcare industry
• Creating a social media campaign to raise awareness about a public health issue in the local community
• Writing and designing a marketing brochure for a healthcare clinic or hospital

ASSUMPTION: Applicants should be prepared to provide examples of their content creation and strategy skills and discuss their thought processes and strategies for managing projects and meeting deadlines.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and communications strategy for Nebraska Methodist College?
• What are the biggest challenges facing the marketing and communications team, and how can this role help address them?
• How does Nebraska Methodist College support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Nebraska Methodist College approach diversity, equity, and inclusion in its hiring and employment practices?

ASSUMPTION: Applicants should be prepared to ask thoughtful and insightful questions about the role, the team, and the organization's culture. They should also be prepared to discuss their qualifications and fit for the position and provide examples of their content creation and strategy skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content creation and strategy experience and your fit with Nebraska Methodist College's mission and values.
• Prepare a portfolio of your work that demonstrates your content creation and strategy skills and thought processes.
• Prepare thoughtful questions to ask the interviewer about the role, the team, and the organization's culture.
• Follow up with the hiring manager within one week of your interview to express your interest in the position and reiterate your qualifications and fit for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.