Senior Content Strategist

📌 Core Information

🔹 Job Title: Senior Content Strategist

🔹 Company: Wantable

🔹 Location: Milwaukee, Wisconsin, United States (Hybrid: Onsite T/TH)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Onsite T/TH)

🚀 Job Overview

Key aspects of this role include:

• Leading integrated marketing campaigns across channels
• Driving brand storytelling and performance-driven content
• Collaborating with cross-functional teams to deliver cohesive content strategies
• Mentoring and coaching creative team members

ASSUMPTION: This role requires a strong background in content strategy, copywriting, or editorial leadership within retail or DTC environments, with a proven track record of driving results in a performance marketing environment.

📋 Key Responsibilities

✅ Own the end-to-end creative process of social-first, integrated marketing campaigns—from brainstorming to production

✅ Marry brand storytelling with performance-driven content to drive KPIs like CTR, Conversion Rate, CPA, and Open Rates

✅ Partner with channel owners to ideate and deliver exceptional content across paid media, email, mobile, social, CTV, and live events

✅ Build creative briefs that transform marketing goals and cultural trends into breakthrough concepts

✅ Ensure cross-channel consistency and a seamless customer experience through strategic content planning

✅ Serve as the lead editor and content authority—guiding tone, voice, messaging, and positioning across the brand

✅ Coach and inspire the creative team, elevating performance, engagement, and editorial excellence

✅ Translate customer, styling, and merchandising insights into actionable storytelling strategies

✅ Develop and maintain content playbooks, brand messaging guides, and editorial calendars

✅ Champion bold ideas that position Wantable as a leader in both retail and personal styling

✅ Stay on the cutting edge of fashion, social media, and internet culture—bringing fresh ideas before they trend

✅ Tailor tone of voice to each channel (Instagram, Facebook, TikTok), evolving strategy as platforms change

✅ Spot cultural signals early and spin them into scroll-worthy content that sparks engagement and brand love

✅ Partner with performance, acquisition, and retention teams to refine messaging based on real-time metrics

✅ Continuously test, learn, and optimize content based on data insights

✅ Embrace rapid iteration and push for what’s next—faster

ASSUMPTION: This role requires a strong understanding of digital marketing, AI tools, and a passion for trend-spotting, especially on TikTok, IG, and emerging platforms.

🎯 Required Qualifications

Education: Bachelor’s degree preferred or equivalent experience

Experience: 5+ years of experience in content strategy, copywriting, or editorial leadership within retail or DTC environments

Required Skills:

• Proven experience in a performance marketing environment and a record of driving results
• Strong familiarity with AI tools (e.g., ChatGPT, etc.) and their role in content ideation, generation, and optimization
• Strong conceptual thinker with a portfolio showcasing omnichannel, high-performing creative work
• Expert in performance KPIs and how content drives business results
• Sharp editorial instincts and a passion for trend-spotting
• Proven ability to mentor and lead teams and drive momentum to collaborate cross-functionally
• Strong design and copywriting skills to jump in when needed

Preferred Skills:

• Familiarity with the fashion industry and its trends
• Experience with content management systems (CMS)
• Knowledge of SEO best practices

ASSUMPTION: Candidates with experience in fast-paced, data-driven environments will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $120,000 per year (Based on industry standards for Senior Content Strategist roles in Milwaukee, WI)

Benefits:

• Free food, coffee, and drink in our HQ's Wantable Cafe
• Flexible schedules
• Paid parental leave (mothers AND fathers)
• Paid vacation and 7 paid holidays per year
• 50% discount on all merchandise
• Medical, dental, and vision insurance
• 401K with employer match (both pre-tax and Roth options)

Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (Onsite T/TH)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Milwaukee area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 201-500 employees

Founded: 2012

Company Description:

• Wantable is a try-before-you-buy online retailer that combines innovative algorithms with expert styling to create personalized shopping experiences.
• The company offers a range of products, including men's and women's fitness apparel, sleepwear, activewear, and lingerie.
• Wantable is headquartered in Milwaukee, Wisconsin, with additional locations in Los Angeles, California.

Company Specialties:

• Personalized Products
• Retail Products
• Men's Fitness Apparel
• Women's Ready-to-Wear Apparel
• Women's Fitness Apparel
• Personal Styling
• Sleepwear
• Activewear Apparel
• Lingerie

Company Website: www.wantable.com

ASSUMPTION: Wantable's unique business model and focus on personalization set it apart in the retail industry.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports to the Creative Director and manages a Copywriter

Work Arrangement: Hybrid (Onsite T/TH)

Growth Opportunities:

• Potential to grow into a leadership role within the creative team
• Opportunities to expand skills and knowledge in digital marketing and content strategy
• Chance to work on high-impact campaigns and drive business results

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: State-of-the-art headquarters in Walker’s Point, Milwaukee

Office Location(s): 909 S Barclay St, Milwaukee, Wisconsin 53204, US

Geographic Context:

• Milwaukee is a mid-sized city with a growing arts and culture scene
• The Walker’s Point neighborhood is up-and-coming, with a mix of residential and commercial spaces
• The area offers a variety of dining, entertainment, and shopping options

Work Schedule: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (Onsite T/TH)

ASSUMPTION: Wantable's headquarters offers a modern, collaborative work environment that fosters creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Portfolio review and creative challenge with the Creative Director
• Final interview with the Creative Director and other team members

Key Assessment Areas:

• Portfolio and creative samples
• Problem-solving and critical thinking skills
• Cultural fit and alignment with Wantable's values
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio or examples of your work that demonstrate your ability to create engaging, on-brand content
• Prepare for creative challenges that may be part of the interview process
• Research Wantable's brand and values to ensure a strong cultural fit

ATS Keywords: Content Strategy, Copywriting, Editorial Leadership, Performance Marketing, AI Tools, Brand Storytelling, Digital Content, Mentoring, Design Skills, Communication Skills

ASSUMPTION: Wantable's interview process is designed to assess both your creative skills and your ability to fit with the company's culture and values.

🛠️ Tools & Technologies

• AI tools (e.g., ChatGPT, etc.)
• Content management systems (CMS)
• SEO tools
• Social media management platforms
• Project management software

ASSUMPTION: Familiarity with AI tools and content management systems is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Hustle with Heart
• Customer Obsessed
• Innovate and Adapt
• One Team, One Dream

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change
• Passionate about fashion and trends

Self-Assessment Questions:

• Do I thrive in a fast-paced, collaborative environment?
• Am I passionate about staying up-to-date with fashion and digital trends?
• Do I have a strong work ethic and a commitment to delivering high-quality results?

ASSUMPTION: Wantable's company culture values hustle, collaboration, and a customer-centric mindset.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with the latest trends and tools in digital marketing and content strategy
• Balancing creativity and data-driven decision-making
• Collaborating effectively with cross-functional teams

ASSUMPTION: Success in this role requires strong project management skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike traditional retail roles, this position requires a strong background in digital marketing and content strategy
• Wantable's focus on personalization and data-driven styling sets it apart from other retail companies
• This role offers significant growth potential and the opportunity to make a real impact on the company's success

ASSUMPTION: This role is unique in the retail industry, combining creative and strategic thinking with a data-driven approach to content strategy.

📝 Sample Projects

• Developing a content strategy for a new product launch
• Creating a social media campaign to drive brand awareness and engagement
• Optimizing email content to improve open rates and conversions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of data-driven decision-making in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall content strategy for the company?
• What are the biggest challenges facing the creative team currently, and how can this role help address them?
• How does Wantable support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Wantable foster a culture of innovation and adaptability?

ASSUMPTION: These questions demonstrate your interest in the role and your commitment to driving results for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio or examples of your work that demonstrate your ability to create engaging, on-brand content
• Prepare for creative challenges that may be part of the interview process
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.