📌 Core Information
🔹 Job Title: Senior Content Strategist, Industrials
🔹 Company: Informa Group Plc.
🔹 Location: Washington, D.C. (Primary), Portland, OR, Newton, MA, New York City (Remote/Hybrid)
🔹 Job Type: Full-time
🔹 Category: Content Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote/On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategy for Industry Dive’s content marketing line of business
- Managing and advancing clients’ content marketing programs and projects
- Collaborating with cross-functional teams to ensure successful delivery of content services
- Acting as the primary point of contact for clients and managing client relationships
- Identifying new revenue opportunities and mitigating risks
ASSUMPTION: This role requires a balance of strategic thinking, project management, and client relationship skills. The ideal candidate will have experience in content marketing, particularly in the industrials sector, and be comfortable working in a fast-paced, startup-like environment.
📋 Key Responsibilities
✅ Develop and execute content strategy for clients, primarily in supply chain, construction, utilities, and related sectors
✅ Manage and advance clients’ content marketing programs and projects, from inception to completion
✅ Pitch original content topics, manage editorial calendars, and oversee the editorial process within the Welcome content marketing platform
✅ Collaborate with cross-functional teams, including fellow strategists, program management, and the content director, to manage client expectations and resolve escalated client issues
✅ Manage freelance writers and editors, track client budgets, and assess risk and opportunities
✅ Lead marketing strategy workshops and quarterly business reviews, develop customer roadmaps, and promote expansion of services
✅ Deliver operational metrics and overall business results to assigned clients
ASSUMPTION: This role involves a mix of strategic planning, project management, and client relationship building. The ideal candidate will be comfortable managing multiple projects simultaneously and working within tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 3-5 years of experience in a content marketing agency or team
Required Skills:
- Proven experience in content marketing, with a focus on written editorial work
- Experience producing content for supply chain, utilities, and construction sectors
- Strong communication skills, both written and verbal, with a keen eye for detail
- Ability to manage multiple projects, multitask, and work within tight deadlines
- Comprehensive understanding of content marketing principles and SEO best practices
- Proven track record managing clients and their account retention and growth
- Experience with strategic thinking and complex decision-making
Preferred Skills:
- Experience with content marketing platforms and tools
- Familiarity with the industrials sector and related trends
- Ability to speak and write in multiple languages
ASSUMPTION: The ideal candidate will have a strong background in content marketing, with experience in the industrials sector. They will also be comfortable working in a fast-paced environment and managing multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 per year, depending on experience
Benefits:
- Freedom & Flexibility: Colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great Community: A welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader Impact: Take up to four days per year to volunteer, with charity match funding available too
- Career Opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time Out: Open Vacation Policy
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
ASSUMPTION: The salary range provided is based on industry standards for a Senior Content Strategist role. Benefits are competitive and include a range of wellness, career development, and work-life balance initiatives.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic and business-to-business markets. They connect people with knowledge to help them learn more, know more, and do more.
Company Size: Informa Group Plc. is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK. They have since grown into a leading international events, digital services, and academic knowledge business.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company operates in various sectors, including academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.
- Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- and Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of business units. This offers opportunities for career growth and exposure to various projects and teams.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in content marketing. It offers opportunities for career growth and advancement within the company.
Reporting Structure: The Senior Content Strategist reports directly to the Content Director and collaborates closely with the program management team.
Work Arrangement: This role is hybrid, with the primary office location in Washington, D.C., but with the option to work remotely from Portland, OR, Newton, MA, or New York City.
Growth Opportunities:
- Potential to advance to a director or manager role within the content marketing team
- Opportunities to work on diverse projects and gain exposure to various business units within Informa Group Plc.
- Chance to develop skills in strategic planning, project management, and client relationship building
- Possibility to expand the role’s scope and impact over time
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a director or manager role and gain exposure to various business units within the company.
🌍 Location & Work Environment
Office Type: Informa Group Plc. has multiple office locations worldwide, with the primary office for this role in Washington, D.C.
Office Location(s): Washington, D.C., Portland, OR, Newton, MA, New York City
Geographic Context:
- Washington, D.C.: A bustling city with a strong job market, rich cultural scene, and numerous historical sites
- Portland, OR: A vibrant, eco-friendly city known for its coffee, craft beer, and outdoor activities
- Newton, MA: A suburban city with a mix of urban and rural environments, close to Boston
- New York City: A global hub for finance, media, and entertainment, with a fast-paced work environment
Work Schedule: This role follows a hybrid work arrangement, with a mix of on-site and remote work. The specific work schedule and on-site requirements may vary depending on the office location and team needs.
ASSUMPTION: The primary office location for this role is in Washington, D.C., with the option to work remotely from Portland, OR, Newton, MA, or New York City. The work environment is fast-paced and dynamic, with a mix of on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the content director and program manager
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Content marketing expertise and experience
- Strategic thinking and planning skills
- Project management and organizational skills
- Client relationship management and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare examples of your content marketing work, including strategy development, project management, and client success stories
- Research Informa Group Plc. and Industry Dive to demonstrate your understanding of the company and its content marketing services
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Content Marketing, Content Strategy, Industrials, Client Management, Project Management, SEO, Editorial, Marketing Services, B2B, Academic Publishing
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their resumes and cover letters to highlight their relevant content marketing experience and skills. They should also research the company and prepare thoughtful questions to ask the interviewer.
🛠️ Tools & Technologies
- Content marketing platforms (e.g., Welcome, Contentful, Storyblok)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Industry-specific research and data tools (e.g., Gartner, Forrester, IDC)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the office location and team needs. However, candidates should be comfortable using a range of content marketing, project management, and communication tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers at the heart of everything we do
- Expert-led: We leverage our deep industry expertise to deliver innovative solutions
- Collaborative: We work together to achieve more
- Inclusive: We foster an environment where everyone can thrive
- Agile: We embrace change and continuously improve
Work Style:
- Fast-paced and dynamic, with a focus on delivering results and meeting deadlines
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Data-driven and analytical, with a focus on using data to inform decision-making
- Creative and innovative, with a willingness to explore new ideas and approaches
- Customer-focused, with a commitment to understanding and meeting client needs
Self-Assessment Questions:
- How do you align with Informa Group Plc.’s customer-centric value, and how have you demonstrated this in your previous roles?
- How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful team project you’ve led or contributed to?
- How do you stay up-to-date with industry trends and best practices in content marketing, and how have you applied this knowledge in your previous roles?
ASSUMPTION: Informa Group Plc. values a customer-centric, collaborative, and agile work environment. Candidates should be able to demonstrate their alignment with these values and provide specific examples of their work style and cultural fit.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously, with tight deadlines and high expectations
- Keeping up with industry trends and best practices in content marketing, particularly in the industrials sector
- Balancing strategic planning and project management responsibilities, with a focus on delivering results and meeting client needs
- Working effectively in a hybrid or remote work environment, with a mix of on-site and remote team members
- Navigating a large, international organization with diverse business units and teams
ASSUMPTION: This role presents several challenges, including managing multiple projects and clients simultaneously, keeping up with industry trends, and balancing strategic planning and project management responsibilities. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time and priorities effectively.
📈 Similar Roles Comparison
- This role is similar to other senior content strategist positions in the content marketing industry, with a focus on developing and executing content strategy, managing client relationships, and overseeing content execution
- However, this role is unique in its focus on the industrials sector and the opportunity to work with a diverse range of business units within Informa Group Plc.
- Candidates with experience in the industrials sector or related industries may have an advantage in this role
ASSUMPTION: While this role is similar to other senior content strategist positions, its focus on the industrials sector and the opportunity to work with a diverse range of business units within Informa Group Plc. make it unique. Candidates with relevant industry experience may have an advantage in this role.
📝 Sample Projects
- Developing a comprehensive content strategy for a major industrials client, including editorial calendars, content formats, and distribution channels
- Managing the execution of a multi-faceted content marketing campaign for a utilities client, including webinars, whitepapers, and social media content
- Collaborating with cross-functional teams to create a custom content marketing solution for a construction client, including a mix of written, visual, and interactive content
ASSUMPTION: These sample projects illustrate the range of responsibilities and the strategic, project management, and client relationship skills required for this role. Candidates should be prepared to provide specific examples of their relevant experience and accomplishments.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other teams within Informa Group Plc.?
- How does the company support the professional development and growth of its content marketing team members?
- Can you provide an example of a successful content marketing campaign that the company has executed, and what made it successful?
- How does the company approach working with clients in the industrials sector, and what unique challenges or opportunities does this present?
- What are the key performance indicators (KPIs) used to measure the success of content marketing campaigns, and how are they tracked and reported?
ASSUMPTION: These key questions help candidates better understand the role, team, and company dynamics, as well as the specific challenges and opportunities presented by working with clients in the industrials sector.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, including specific examples of your work in the industrials sector or related industries
- Prepare examples of your content marketing work, including strategy development, project management, and client success stories
- Research Informa Group Plc. and Industry Dive to demonstrate your understanding of the company and its content marketing services
- Prepare thoughtful questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
