📌 Core Information
🔹 Job Title: Senior Content Strategist, Industrials
🔹 Company: Informa Group Plc.
🔹 Location: Washington, D.C. (Primary), Portland, OR, Newton, MA, New York City (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 18, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing content strategy for Industry Dive’s content marketing line of business, studioID.
- Managing and advancing clients’ content marketing programs and projects, primarily in supply chain, construction, utilities, and related subjects.
- Serving as the primary success owner and point of contact for assigned clients, collaborating with the content director and program manager.
- Working in a fast-paced startup environment, managing multiple projects, and meeting tight deadlines.
- Contributing to a creative, strategic, and honest work environment.
ASSUMPTION: This role requires a high level of client interaction and project management, with a focus on content strategy and execution.
📋 Key Responsibilities
✅ Own the successful delivery of content services, acting as the designated point of contact for clients.
✅ Gain a deep understanding of clients’ marketing goals and manage projects such as playbooks, promoted stories, webinars, and surveys from inception to completion.
✅ Pitch original content topics, manage editorial calendars, and oversee the editorial process within the Welcome content marketing platform.
✅ Collaborate with fellow strategists, the program management team, and the content director to manage client expectations and resolve escalated client issues.
✅ Manage freelance writers and editors, track client budgets, and assess risk and opportunities.
✅ Lead marketing strategy workshops and quarterly business reviews, develop customer roadmaps, and promote expansion of services.
✅ Deliver operational metrics and overall business results to assigned clients.
ASSUMPTION: This role requires strong communication, project management, and strategic thinking skills to successfully manage client relationships and content marketing programs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, Communications, or a related field.
Experience: 3-5 years of experience in a content marketing agency or team, with a focus on editorial processes and content marketing principles.
Required Skills:
- Proven experience in content marketing, with a strong focus on editorial processes and content strategy.
- Excellent communication skills, both written and verbal, with a client-facing mindset.
- Proven ability to manage multiple projects, meet tight deadlines, and work effectively in a fast-paced environment.
- Strong analytical skills, with the ability to interpret client and first-party analytics, along with situational SEO best practices.
- Proven track record in managing clients, with a focus on account retention and growth.
- Demonstrated ability to uncover new revenue opportunities and identify risks.
- Experience producing content that covers supply chain, utilities, construction, or related verticals.
Preferred Skills:
- Experience with strategic thinking and complex decision-making processes.
- Familiarity with content marketing platforms and tools.
- Experience working in a hybrid or remote work environment.
ASSUMPTION: Candidates with a strong background in content marketing, excellent communication skills, and a proven track record in client management will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 per year, depending on experience.
Benefits:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
- Broader impact: take up to four days per year to volunteer, with charity match funding available too.
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
- Time out: Open Vacation Policy.
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount.
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
- Recognition for great work, with global awards and kudos programs.
- As an international company, the chance to collaborate with teams around the world.
Working Hours: Full-time, hybrid role with a flexible work arrangement.
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits package is competitive and designed to support employee wellbeing and career growth.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.
Company Size: Informa Group Plc. is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Informa Group Plc. was founded in 1998 and has since grown to become a leading global business-to-business events, digital services, and academic knowledge business.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
- The company serves a wide range of industries, including pharma, medical and biotech, tech, natural products, beauty & aesthetics, finance, research and advanced learning, and many more.
- Informa’s businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis, with a portfolio of over 200 specialist events, digital services, and academic knowledge businesses.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: Informa Group Plc.
ASSUMPTION: Informa Group Plc. offers a dynamic and inclusive work environment, with opportunities for career growth and development in a variety of industries and specialties.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports to the content director and collaborates closely with the program management team.
Work Arrangement: Hybrid (On-site and Remote) with flexible working patterns and the opportunity to work from various office locations or remotely.
Growth Opportunities:
- Career progression within the content marketing team or across other business units within Informa Group Plc.
- Development of content strategy and management skills, with the opportunity to work on a variety of projects and client accounts.
- Potential to take on leadership or mentoring roles within the team, as the business continues to grow and expand.
ASSUMPTION: This role offers strong growth potential, with opportunities for career progression and skill development within a large and dynamic organization.
🌍 Location & Work Environment
Office Type: Informa Group Plc. has multiple office locations worldwide, with this role primarily reporting to the Washington, D.C., Portland, OR, Newton, MA, or New York City offices.
Office Location(s): 2121 K St NW, Washington, D.C. 20037, USA; 5541 Central Ave, Boulder, CO 80301, USA; 24 York St, Sydney, New South Wales 2000, AU; 530 Walnut St, Philadelphia, Pennsylvania 19106, US
Geographic Context:
- Washington, D.C.: A bustling city with a strong job market, rich cultural attractions, and a diverse population.
- Portland, OR: A vibrant, eco-friendly city with a strong job market, outdoor recreation opportunities, and a thriving food and arts scene.
- Newton, MA: A suburban city with a strong job market, excellent schools, and a convenient location near Boston.
- New York City: A global hub for business, finance, media, and the arts, with a fast-paced work environment and endless opportunities for personal and professional growth.
Work Schedule: Full-time, hybrid role with flexible working patterns and the opportunity to work from various office locations or remotely.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to work from various office locations or remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interview
- Final round interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Content marketing and strategy expertise
- Client management and communication skills
- Project management and multitasking abilities
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant content marketing, client management, and project management experience.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in these areas.
- Research Informa Group Plc. and the role of Senior Content Strategist to demonstrate your enthusiasm and understanding of the position.
ATS Keywords: Content Marketing, Content Strategy, Client Management, Project Management, Editorial Processes, SEO, Analytics, Marketing Services, Industrials, Supply Chain, Construction, Utilities
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their content marketing expertise, client management skills, and cultural fit with Informa Group Plc.
🛠️ Tools & Technologies
- Content marketing platforms (e.g., Welcome, Contentful, Storyblok)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Familiarity with relevant content marketing, project management, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Champion specialists
- Connect people with knowledge
- Help them learn more, know more, and do more
Work Style:
- Collaborative and inclusive
- Fast-paced and dynamic
- Focused on results and continuous improvement
- Supportive of work-life balance and flexible working arrangements
Self-Assessment Questions:
- How do you align with Informa Group Plc.’s mission to champion specialists and connect people with knowledge?
- How do you thrive in a fast-paced, collaborative work environment, and how do you balance multiple projects and deadlines?
- How do you approach continuous learning and improvement in your role, and how do you stay up-to-date with industry trends and best practices?
ASSUMPTION: Candidates should assess their cultural fit with Informa Group Plc.’s values and work style, and be prepared to demonstrate their alignment with the company’s mission and goals during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously, with tight deadlines and high expectations.
- Balancing client needs and internal team dynamics in a fast-paced, startup-like environment.
- Adapting to a hybrid work arrangement, with the need to collaborate effectively both on-site and remotely.
- Keeping up with industry trends and best practices in content marketing, while also staying informed about the specific verticals and client needs.
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from other content marketing roles in its focus on the industrials vertical, including supply chain, construction, and utilities.
- Informa Group Plc. operates in a unique industry, serving a wide range of specialist markets and connecting people with knowledge to help them learn more, know more, and do more.
- Career progression in this role may involve moving into leadership or management positions within the content marketing team or across other business units within Informa Group Plc.
ASSUMPTION: Candidates should research similar roles and consider the unique aspects of this role within Informa Group Plc.’s diverse portfolio of businesses and industries.
📝 Sample Projects
- Developing a comprehensive content strategy for a major client in the supply chain industry, including a mix of editorial, promotional, and event content.
- Managing a team of freelance writers and editors to produce a series of thought leadership articles for a construction industry client, focusing on emerging trends and best practices.
- Collaborating with the program management team to execute a webinar series for a utilities client, featuring industry experts and targeted promotional campaigns.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to manage complex content marketing programs and campaigns.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the content marketing team, and how can this role help address them?
- How does this role collaborate with other teams within Informa Group Plc., and what opportunities are there for cross-functional collaboration and learning?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can the successful candidate help drive progress towards these goals?
- How does Informa Group Plc. support the professional development and career growth of its employees, particularly within the content marketing team?
- What are the most important qualities and skills for success in this role, and how does the hiring manager envision the ideal candidate fitting into the team dynamic?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company’s mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant content marketing, client management, and project management experience.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in these areas.
- Research Informa Group Plc. and the role of Senior Content Strategist to demonstrate your enthusiasm and understanding of the position.
- Follow up with the hiring manager one week after submitting your application, if you have not heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
